Position: Account-Based Marketing Manager (ABM Manager)
Location: United States (you can be based in any ZS office)
Role Description:
ZS is a place where passion changes lives. As a management consulting and technology firm focused on transforming global healthcare and beyond, our most valuable asset is our people. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping solutions from start to finish. At ZS, we believe that making an impact demands a different approach; and that’s why here your ideas elevate actions, and here you’ll have the freedom to define your own path and pursue cutting-edge work. We partner collaboratively with our clients to develop products that create value and deliver company results across critical areas of their business including portfolio strategy, customer insights, research and development, operational and technology transformation, marketing strategy and many more. If you dare to think differently, join us, and find a path where your passion can change lives.
Our most valuable asset is our people.
At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems—the ones that comprise us as individuals, shape who we are and
make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about.
“We are seeking an experienced, U.S. based marketing professional to join our US office as an Account-Based Marketing (ABM) Manager. The ABM Manager is responsible for the development, implementation, management and measurement of targeted, account-focused marketing programs and activities with ZS’s top clients”.
The individual will work strategically with industry and account leaders (sales) and various marketing resources to build comprehensive marketing plans which support account-based business goals. These highly customized plans will help strengthen and expand client relationships, drive and accelerate new business and increase loyalty and retention among a targeted set of clients/prospects.
Responsibilities:
Owning and evolving the marketing strategy and direction for the ABM function, including account enablement and general and strategic ABM approaches.
Partnering with executive and account leadership to define and prioritize how to scale ABM to support more accounts across the firm.
Manage and grow the account-based marketing team of 4 in New Delhi and the US, building a repeatable, scalable ABM model across industries.
Understand industry and business drivers facing each account, as well as key initiatives they are focused on and the key stakeholders responsible for them.
Define and manage budget allocation for all account-based marketing programs.
Leverage data and insights to inform client teams of client interest and perceived intent.
Create and execute 1:1 and 1:few integrated marketing campaigns for selected accounts using tactics that include thought leadership, live events, email, webinars, digital advertising, and social networking, among others.
Ensure that all marketing campaigns are aligned with the corporate vision, themes, and brand guidelines.
Partner with the Digital Marketing team to measure the effectiveness of efforts, adjust approach as needed, and scale across the team. Present outcomes to client account teams regularly.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or Business. MBA a plus.
- 15+ years in B2B marketing and solution marketing experience; field marketing or account-based marketing positions preferred
- Proven ability to manage and motivate a growing team. Must have previous management experience.
- Demonstrated skill collaborating with executives within a highly matrixed organization.
- Ability to challenge status quo to ensure marketing strategy always aligns with business strategy.
- Excellent communication skills. Ability to work with cross-functional teams and interact with internal and client executives.
- Solid experience creating and executing integrated marketing campaigns in a B2B environment.
- Ability to gather data/insights from multiple internal and external sources to understand impact across accounts and opportunities.
- Experience with marketing automation and social media monitoring platforms (HubSpot, Marketo, Brandwatch Radian6, 6sense, Demandbase, etc.) a plus.
- Exceptional organizational project and people management skills with attention to detail.
- Flexibility to work across time zones, including early-morning US hours to interact with global team based in India.
- Approximately 20-25% travel, including to India.
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