Position Summary:
The Influencer Relations Manager is responsible for supporting the Director of Influencer Relations & Partnerships and managing JLo Beauty’s influencer program to scale the brand’s community. They will incorporate influencer relations strategies into large integrated programs, including digital and retail activations, social media campaigns, and events. Our Influencer programs aim to foster and build a strong, engaged brand community across paid and gifted influencers. The ideal candidate has deep knowledge of the beauty and skincare industry, including close relationships with content creators and talent management teams/agencies. They live and breathe social media and have a comprehensive understanding of the Influencer space. We are looking for someone who is deeply organized with the ability to execute month-to-month paid/organic campaigns seamlessly. The Influencer Relations Manager must demonstrate the ability to use data analytics to implement future strategies and build authentic brand relationships. This position reports to the Director, Influencer Relations & Partnerships.
Key Responsibilities:
- Concept and led organic and paid influencer strategy development for JLo Beauty, including talent recommendations, platform determination, benchmarking, messaging, and audience identification – all focused on building a brand community and engagement
- Develop, build, and strengthen influencer relationships and outreach with all tiers of Influencers
- Spearhead social campaign development – a mix of leveraging influencers and galvanizing organic brand advocates
- Collaborate with agency teams and influencers to ultimately produce high-performing content
- Plan the content and storytelling experience -develop a narrative via influencer voices across integrated channels
- Plan and coordinate influencer-created content across a brand’s social + digital ecosystem and collaborate closely with third parties to bring that content to life
- Understand various benchmarks that make someone influential for a given brand, service, category, or sector
- Understand & comply with industry regulatory and promotional rules. Abide by disclosure guidelines as set by the FTC and provide sound counsel to clients and influencers
- Negotiate to achieve the highest and best value exchange between JL Beauty and influencers
- Manage contracting/legal, invoicing/financial execution, and data collection processes related to influencer audience and post-specific metrics
- Develop strategy and optimize paid social programs related to amplifying and/or dark/whitelisting influencer-created content
- Analyze performance metrics and translate facts to insights to determine success and provide optimization recommendations
- Partner with PR, Creative, and E-commerce teams to ensure seamless content integration
- Monitor competitive landscape to identify best practices and continuously apply to execution
- Create reporting dashboards to provide weekly, monthly and quarterly updates and annual summaries/top line takeaways; implement new ideas based on analytics
- Measure and report the performance of all social media campaigns and assess against goals (KPIs/ ROI)
Requirements:
- Beauty/wellness background a plus, with 3-5 years of experience
- BA or 4-year degree preferred
- Exude passion for relationship building and providing white glove service
- Experience strategically growing communities in the social space
- Genuine curiosity and interest in moving audiences from awareness to engagement to action across a mix of communications platforms
- Expert-level understanding of all relevant channels for consumer engagement and their role in brand and content marketing
- Experience using various influencer vetting and reporting tools (i.e. Tagger, Traackr, Creator IQ, Grin, Tribe Dynamics etc.).
- Experience working with measurement and analytics platforms such as Dash Hudson, Looker, Tableau, Google Analytics, etc.
- Developed and/or managed successful social influencer campaigns that drove fan acquisition and maintained steady engagement
- Knowledge of relevant influencers and media outlets
- Ability to work well both independently and within a team
- Ability to think strategically, apply analytics and implement tactically
- Strong management skills
- Proactive approach
- Excellent communication skills, both written and oral
- Strong project management/time management skills
Perks & Benefits:
- Medical, dental, vision, and 401K benefits
- Location: Hybrid LA candidates
JLO Beauty & Lifestyle, LLC is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
JLo Beauty & Lifestyle
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