**No Agency Hires Please**
Job Title: Local Marketing Coordinator
Job Summary:
Are you seeking a role to exercise creativity, work in a startup environment and deliver real results? We are seeking a highly motivated and experienced individual to join our team as a Local Marketing Coordinator for the San Jose, CA region. This role will be responsible for developing new ideas and tests, The candidate will plan, execute, and manage our grassroots and referral marketing programs in the home services trade sector (50+ trades across plumbing, heating, cooling, flooring, electrical, landscape, pest control, etc). The ideal candidate will have a background in grassroots marketing or experience working in the home services trade sector, demonstrating a deep understanding of the industry and the ability to reach and engage with local contractors and customers. Whether it’s sponsoring a taco truck, or a technical clinic at a trade school, we want you to create the most creative, effective grass roots program possible.
Responsibilities:
- Develop and implement a set of localized grassroots marketing campaigns to drive awareness and customer acquisition in the home services trade sector taking strategic input from leadership
- Plan, coordinate, and execute marketing campaigns and initiatives targeting local contractors and consumers
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives
- Identify and establish partnerships with local organizations, trade schools, supply stores, and community organizers to maximize program reach and impact
- Create and distribute marketing materials, including flyers, direct mailers, and other promotional collateral
- Manage and track program performance, including the number of referrals and conversions, and provide regular reports and updates to the management team
- Maintain strong relationships with local contractors and customers, acting as a brand ambassador for our company
- Stay up to date with industry trends, competitive landscape, and customer insights to inform marketing strategies and optimize campaign performance
Requirements:
- Bachelor’s degree or equivalent experience in Marketing, Business Administration, or a related field
- Experience in events, grassroots marketing or working in the home services trade sector
- Knowledge of the local market and understanding of the home services industry
- Excellent communication and interpersonal skills to build relationships with local contractors and customers
- Ability to think creatively and develop innovative marketing strategies
- Proficient in using marketing tools and platforms to track and measure campaign performance
- Self-motivated with the ability to work independently and manage multiple projects simultaneously
- Detail-oriented with strong organizational and time management skills
- Flexibility to work in a fast-paced, dynamic startup environment
If you are passionate about grassroots marketing, have a solid understanding of the home services trade sector, and are driven to make an impact in a growing company, we encourage you to apply for this exciting opportunity. Join our team and contribute to the success of our local marketing initiatives.
SERVCommerce
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