Job Title: Senior Program Manager, Monetization
Job Type: Full-time
Location: Remote
*Cannot provide visa sponsorships of visa transfers
JOB DESCRIPTION
The Senior PM, Monetization, is a critical role as they will be responsible for ensuring the business goals and needs of Sales, AdTech, Loyalty, and other revenue-generating arms of the business are executed through Product Engineering. The SPM, Monetization will take a data-driven approach to monetization to ensure that the company’s revenue generation efforts are focused on the areas with the most growth potential. The SPM for Monetization is responsible for working closely with the Product and Engineering teams to identify opportunities for monetization within new and existing products. By leveraging their knowledge of monetization models, ad technology and techniques, they will help guide the development of products designed to generate revenue from the outset.
Key Responsibilities:
- Develop and implement monetization strategies for the digital media platforms, including websites, mobile apps, email and OTT/CTV
- Analyze market trends, consumer behavior, and industry best practices to identify new revenue opportunities and improve existing monetization strategies
- Work closely with cross-functional teams, including sales, engineering, content, and design, to ensure alignment and execution of monetization strategies
- Manage relationships with third-party vendors and partners, including ad networks and data providers
- Continuously monitor and optimize performance metrics, including revenue, ad impression, and user engagement, to maximize revenue and profitability
- Stay up-to-date on industry developments, regulations, and standards related to monetization, and ensure compliance with applicable laws and policies
Qualifications:
- Bachelor’s degree in business, marketing, or related field; MBA or equivalent experience preferred
- 7+ years of product management experience, with a focus on digital media monetization and advertising
- Demonstrated success in developing and executing monetization strategies that drive revenue growth and user engagement
- Strong analytical skills, with the ability to analyze complex data sets and translate insights into actionable recommendations
- Excellent communication and collaboration skills, with the ability to work effectively across teams and communicate with stakeholders at all levels
- Experience working with third-party vendors, including ad networks and data providers
- Knowledge of industry trends, regulations, and standards related to digital media monetization and advertising
- Strong familiarity with JIRA is a plus
If you are a highly motivated and experienced Product Manager with a passion for driving revenue growth and user engagement in the digital media industry, we encourage you to apply for this exciting opportunity.
The base salary compensation range for this role is $165,000 to $175,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, and parental leave.
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