As the name implies, this role is for the Account Director who has grown into a leadership position based on their ability to:
Externally:
- Develop trust and respect of a client or group of clients.
- This trust is based on the leaders intimate knowledge of their business and shopper marketing, but more over how that knowledge translates to wisdom that clients use (and actively seek out) to help grow their businesses.
- The leader is an invaluable part of the client’s day to day and long term business planning.
Internally:
- The Account Director is a connector and facilitator between key functions within Shoptology. They are the stewards of how we not only engage our resources but how to best inspire those resources to exceed client expectations.
- This leader is the critical liaison for company priorities translating to the balance of the team. Has the pulse on overall team health and recommends action plans to grow and improve where needed.
- They are the “clarifiers” of client needs and intent. They are the chief architect for the strategies necessary to deliver on these needs.
Focus: Growth/Deepening of client relationship for larger clients or groups of smaller businesses. Growth development of direct reports, steward of agency resources, improving the quality of the output.
Key Responsibilities Include:
- Financial oversight for annual forecasts, business planning and business performance.
- Pricing our work to maintain profitability and be market competitive for the value we bring.
- Primary communicator of news, information regarding the client’s business, it’s impact on their overall business and how these variables impact Shoptology and the marketplace.
- Working with the Creative Director and Planning Director, the Account Director is the owner of the creative output on their accounts.
- Growth of subordinates in the areas of: relationships (internal & external), shopper & communication knowledge, business stewardship, leadership skills
- Leading new business plans for existing and new client opportunities—linking to Sr. management and other resources for pitch delivery.
- Business development strategy and execution.
Should develop a working knowledge of:
- Agency financial model, client financial model, advanced communications, and shopper nuances.
- Shoptology’s core competencies and capabilities.
Should develop an advanced knowledge of:
- Intimate knowledge of not only the client’s business at a shopper level but and overall knowledge of the client’s brand and how shopper marketing needs to help deliver or enrich the overall brand promise.
- May be a “Subject Matter Expert” that can lend expertise to other teams as needs arise or play a commercial role in scaling our work in a specific area.
Qualifications:
- Bachelor’s degree
- 5+ years of experience
- Demonstrated ability to grow accounts and build client relationships
- Strong presentation skills
- Experience in managing people and teams
- Possess a creative mindset
About Shoptology:
Shoptology began in 2013 with the vision that retail (and retail marketing) was fundamentally changing. Our goal: build a new kind of company for where shopping is headed.
Some of the world’s largest consumer brands and retailers quickly took note of our perspective for how to win in the new marketplace. We helped pioneer disruptive ideas at retail, from test concepts to large scale rollouts impacting millions of shoppers.
We’ve built strong capabilities, specifically geared to retail innovation, in disciplines such as insights, strategy, business analysis, customer experience design, prototyping and testing.
Most importantly, through our collaboration, we’ve been a retail innovation kickstarter that’s helped our clients build their capabilities, too. Because we want to transform retail: for shoppers, for our clients, and the industry as a whole.
Shoptology is part of the employee owned Project: WorldWide. The network has 13 entities around the world including George P. Johnson, Partners + Napier, JUXT Interactive, G7 Entertainment Marketing, The Spinifex Group, Motive Group, Inc., ARGONAUT, and Raumtechnik.
Shoptology
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