About Vwe
Vintage Wine Estates is a family of wineries and wines whose singular focus is producing the finest quality wines and incredible customer experiences. With wineries throughout Napa, Sonoma, California’s Central Coast, Oregon and Washington State, we welcome you to our storied properties. And we cordially invite you to experience our wines, wherever you are, to enjoy with family and friends.
Position Summary
The Digital Marketing Manager at Cameron Hughes Wine will serve as the strategist and producer on digital & influencer marketing, and will manage and be accountable for Cameron Hughes Wine’s presence in all digital advertising, social platforms & overall influencer ecosystem.
SALARY RANGE: $75k – $85k/year
This successful individual will leverage their proficiency in Digital and Influencer Marketing to:
- Develop, communicate and gain business support for comprehensive digital advertising and social marketing strategy, goals, budget and calendar.
- Creative thinker who can brainstorm innovative ideas/strategies to support brand initiatives with focus on editorial storytelling, influencers, and consumer engagement.
- Inspiring leader who can work with cross functional teams from internal design and programming, to external agencies supporting web advertising, public relations, and influencer management.
- Function as brand steward across all social platforms {lnstagram, Facebook, Twitter, Snapchat, WeChat, Weibo, LINE, etc.).
- Partner closely with OTC Team and the CHW PR agency to align priorities and serve as a true brand steward, ensuring consistent, effective content execution across all channels.
- Lead all social influencer programs including long term relationships, seasonal activation, and substantial micro-influencer program.
- Develop “growth hacks” and other marketing strategies that effectively scale Cameron Hughes Wine.
- Use and understand raw data including session lengths, clicks, data navigation, conversion, abandonment, etc. to help optimize the user experience which is ultimately focused on retention.
- Utilize our cohorts analyses and develop insights into actionable steps that the programming team can implement to improve our eCommerce business.
- Work with our digital marketing agency to optimize our ad spend and achieve unprecedented CPAs.
- Identify & develop relationships with key bloggers and online influencers (new and existing) to build brand relevance and gifting.
- Develop, execute, and maintain process workflows that effectively brief Creative on storytelling focus and asset needs and ensure consistent execution and delivery of social marketing campaigns with creative, merchandising, PR, and technology teams.
- Investigate social technologies & emerging platforms to uncover opportunities for ongoing growth and innovation.
- Evaluate, drive, and react to marketing penetration and the impact of social media reputation and perceptions.
- Benchmark and research competitor and industry leaders in social media.
- Develop and mentor the highly-functioning OTC team to support and enable digital marketing and influencers relationships.
- Lead team to manage all social media sample requests as well as press opportunities to support digital initiatives.
The Ideal Candidate
The Accomplished Individual Will Possess
- BA or BS required. 1O+ years of experience developing and delivering digital & social marketing strategy in a dynamic, fast-paced environment required.
- 5+ years hands on experience in managing brand presence on social networks and social marketing campaigns
- 3+ years working within influencer marketing
- Experience in creating campaigns and utilizing multiple social platforms to build awareness, engage new and existing customers and increase conversion via site, store and other potential points of purchase.
- Excellent communication, writing, project management, presentation, cross-functional collaboration and relationship building skills are critical.
- Highly proficient in the Microsoft Office Suite, including Microsoft Excel.
- Ability to work consistently and urgently in fast-paced environment.
- Must have finger-on-the-pulse of social media, know trends, trending accounts, social movements, etc.
- Deep familiarity of, and passion for, social media communities and marketing approaches, with a keen eye towards innovation.
- Knowledge and experience with social technologies; tech savvy and curious about new marketplace trends and offerings.
- Web analytics/social listening knowledge, measuring campaign performance and analyzing metrics to support overall social strategy.
- Strong experience leading teams as well as managing, coaching, and developing direct reports required.
- Experience working cross functionally and interacting with, influencing, and presenting to partners at all levels.
- Strong strategic business analytical skills required. Executive presentations on the program approaches and results will be required.
- Management of all creative resources including designers, writers, and other agency personnel.
- Channel management of digital content hubs and all supporting social channels including email/newsletter distribution.
- Coordination of all content marketing initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.
- Editorial requirements include basic SEO understanding, content categorization, development and measurement of editorial governance to make sure the content matches our brand style and tone.
- Evaluation of relevant KPls and preparation of reports for measuring project success, integration of content programs with brand campaigns to drive brand awareness and sales, as well as on-going analysis of market trends and competitor activities.
WORKSITE
This is a remote position for candidates living in California, Oregon, or Washington.
Vintage Wine Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, marital or veteran status, or any other legally protected status.
Vintage Wine Estates
Related jobs:
Pylon Utility (Utility II) for ESPN
Job Description:
ESPN is seeking a Pylon Utility II for the college football game between Ohio and Kentucky at Kroger Field in Lexington, KY. The selected individual will be responsible for setting up and operating pylon cameras, ensuring that key game moments are captured efficiently and effectively. This role is crucial for providing high-quality footage from unique angles during the live broadcast.
Job Responsibilities:
- Set up and operate pylon cameras around the football field to capture specific game moments.
- Ensure that all camera equipment is functioning properly throughout the game.
- Work closely with the production team to ensure proper camera positioning and coverage.
- Troubleshoot any technical issues that arise with the cameras during the game.
- Safely handle and transport camera equipment to and from the field.
Requirements:
- Experience in a similar utility or camera operation role, particularly in live sports production, is preferred.
- Must be physically fit to work on the field and handle camera equipment.
- Ability to troubleshoot technical issues and perform under pressure during live events.
- Familiarity with football and field layouts is beneficial.
- Strong team player with the ability to follow directions from the production crew.
Compensation:
- Competitive daily rate based on industry standards.
Pylon Utility (Utility II) for ESPN
Job Description:
ESPN is seeking a Pylon Utility II to assist in the production of a college football game between Bowling Green and Texas A&M at Kyle Field in College Station, TX. The chosen individual will be responsible for setting up and operating pylon cameras, ensuring smooth operation throughout the game to capture key moments on the field.
Job Responsibilities:
- Set up, operate, and manage pylon cameras positioned around the field.
- Ensure camera angles and equipment are correctly placed to capture essential game footage.
- Work closely with the production crew to troubleshoot and resolve any technical issues that may arise during the game.
- Assist in safely handling and transporting the pylon camera equipment.
- Follow all directions from the production team to ensure seamless operations.
Requirements:
- Prior experience in a utility or camera operation role, particularly in live sports production, is preferred.
- Physically capable of working on the field, setting up equipment, and managing camera operation for the duration of the event.
- Ability to troubleshoot technical problems quickly and efficiently.
- Familiarity with football field layouts and game dynamics is beneficial.
- Ability to work in a fast-paced environment and collaborate with a team.
Compensation:
- Competitive daily rate based on industry standards.
Pylon Utility (Utility II) for ESPN
Job Description:
ESPN is seeking a Pylon Utility II to work at Williams-Brice Stadium in Columbia, SC, for the college football game between Akron and South Carolina. The selected individual will assist in setting up, managing, and operating pylon cameras on the field, ensuring proper coverage and performance throughout the game.
Job Responsibilities:
- Set up and operate pylon cameras around the field to capture key game moments.
- Ensure all pylon camera equipment is functioning properly throughout the event.
- Troubleshoot any technical issues that arise with the camera equipment.
- Work closely with the production crew to ensure all footage is captured accurately.
- Safely manage and transport equipment to and from the field.
Requirements:
- Experience working in a similar utility or camera operation role is preferred.
- Must be physically fit and capable of working on the field, setting up equipment, and ensuring smooth operation during the game.
- Strong technical troubleshooting skills to address any equipment issues under pressure.
- Knowledge of football and field layouts is beneficial.
- Ability to work well within a team and take direction from the production crew.
Compensation:
- Competitive daily rate based on industry standards.
Pylon Utility (Utility II) for ESPN
Job Description:
ESPN is seeking a Pylon Utility II for an upcoming college football game between Vanderbilt and Missouri at Faurot Field in Columbia, MO. The selected candidate will assist with setting up and operating pylon cameras on the field, ensuring that all equipment is working correctly and capturing footage from specific angles.
Job Responsibilities:
- Set up, manage, and operate pylon cameras during the game.
- Ensure camera angles are properly positioned to capture key moments of the game.
- Collaborate with the production team to ensure all equipment is functioning smoothly.
- Troubleshoot any technical issues with the pylon cameras as they arise.
- Follow directions from the production crew and ensure timely setup and operation.
Requirements:
- Previous experience in a similar utility or camera operation role is preferred.
- Must be physically fit and able to work on the field, setting up equipment and ensuring smooth camera operation.
- Ability to troubleshoot technical issues under pressure during live events.
- Knowledge of football and field layouts is beneficial.
- Must be a team player and able to take direction well.
Compensation:
- Competitive daily rate based on industry standards.
Casting Call: Music Video Roles
Job Description:
We are casting for a variety of roles in an upcoming music video shoot. The shoot will take place over a period of up to 12 hours, and full availability is required. This is an excellent opportunity to be part of a dynamic music video production.
Roles Needed:
- White, Slim Male (Dressed as Alien, Must Act)
- Compensation: $400
- Requirements: Must be comfortable acting in an alien costume.
- Boy (Aged 7-8)
- Compensation: $200
- Requirements: A boy aged 7-8 to perform in various scenes.
- Girl (Aged 7-8)
- Compensation: $200
- Requirements: A girl aged 7-8 to perform in various scenes.
- 6 Tall, Muscular Men (Aged 25-35, Security Guard Look)
- Compensation: $300
- Requirements: Tall, muscular men to portray security guards.
- 4 Extras (Male/Female, Aged 21-60)
- Compensation: $240
- Requirements: Extras to perform in various background roles.
Job Responsibilities:
- Follow direction from the production team.
- Portray your assigned role professionally during filming.
- Be available for up to 12 hours of shooting (overtime paid if longer).
Requirements:
- Full availability for the shoot day.
- Must be punctual and professional.
- Ability to follow directions on set.
- No last-minute cancellations, please.
Compensation:
- Compensation ranges from $200 to $400 depending on the role.
- Overtime pay will be provided if the shoot exceeds 12 hours.
Casting Call: Real Soccer Players (Non-Union)
Job Description:
We are casting real soccer players, aged 18 and older, for an upcoming production in the DC/VA area. This is an exciting opportunity for experienced soccer players to showcase their skills on camera. The production requires athletic individuals who can accurately portray soccer players in action-packed scenes.
Job Responsibilities:
- Perform as a soccer player in various on-field action scenes.
- Follow the direction of the production team to ensure dynamic and engaging footage.
- Collaborate with other cast members and maintain a high level of professionalism.
- Display your soccer abilities, including dribbling, passing, shooting, and general play.
Requirements:
- Must be 18 years or older.
- Must have real soccer playing experience.
- Available for the full duration of the shoot.
- Must be able to work in the DC/VA area.
Compensation:
- $500 per day (Non-Union).
Casting Call: Actors for Upcoming Project in San Diego, CA
Job Description:
We are casting for a variety of roles in an upcoming project shooting in San Diego, CA. We are looking for actors of all ages and ethnicities. This is a great opportunity for local talent to gain experience in a professional production. Actors are not required to be available for all shoot days but should list their availability during the production window.
Job Responsibilities:
- Perform in various roles as assigned by the production team.
- Follow directions from the production team to ensure the scenes are executed smoothly.
- Be punctual, professional, and collaborative with other cast members and crew.
Available Roles:
- Casting for Kids
- Boys and girls, aged 9-15, all ethnicities.
- Casting for Young Adults
- Males and females, aged 18-25, all ethnicities.
- Casting for Adults
- Males and females, aged 25 and up, all ethnicities.
Requirements:
- Must be local to San Diego, CA.
- All ethnicities are welcome.
- Provide your availability for the production dates in your submission.
Compensation:
- SAG rate: $216/8 hours.
- Non-union rate: $140/8 hours.
Casting Call: Little League Players for New Hulu Series
Job Description:
We are casting male minors aged 8-10 to work as “Little League Players” for an upcoming Hulu series. This role requires young actors who are comfortable playing baseball and have active work permits. The selected actors will participate in various scenes portraying young baseball players.
Job Responsibilities:
- Portray a Little League baseball player in various scenes.
- Participate in baseball-related actions and follow directions from the production team.
- Work professionally on set and collaborate with other young actors and crew members.
Requirements:
- Male minors, ages 8-10.
- Must have an active work permit.
- Must own baseball cleats.
- Open to both union and non-union talent.
- Must be able to work in the Los Angeles, CA area.
Compensation:
- SAG rate of $216 for 8 hours of work.
Casting Call: Lead Male for Music Video in Atlanta
Job Description:
We are seeking a Black male model/actor to portray the artist’s love interest in an upcoming music video shoot in Atlanta. This is a featured role that requires on-camera interaction with the artist, including a scene where the artist will be dancing on you. Confidence, charisma, and comfort in front of the camera are key.
Job Responsibilities:
- Portray the lead male character, the love interest of the artist, in various scenes.
- Participate in a scene where the artist will be dancing on you; must be comfortable with close interaction.
- Follow the direction of the production team and work closely with the artist to ensure a smooth performance.
- Maintain professionalism on set and collaborate effectively with the crew and other cast members.
Requirements:
- Black male, aged 21-35.
- Must be comfortable with the artist dancing on you during a scene.
- Must be local to Atlanta (no travel compensation provided).
- Available for both filming days (exact date to be confirmed).
Compensation:
- $400 for the shoot.
Casting Call: Featured Female Models for Music Video in Atlanta
Job Description:
We are casting a group of female models to portray the artist’s entourage in an upcoming music video shoot in Atlanta. This is a featured role that requires models who can bring style, confidence, and energy to the video while working alongside the artist.
Job Responsibilities:
- Portray members of the artist’s entourage in various scenes throughout the music video.
- Follow the direction of the production team to bring flair and attitude to the scenes.
- Collaborate professionally with the crew and other models for a smooth and dynamic shoot.
Requirements:
- Female, aged 18-30.
- Any ethnicity.
- Must be local to Atlanta (no travel compensation provided).
- Available for both filming days (exact date to be confirmed).
Compensation:
- $400 for the shoot.
Casting Call: Featured Athletic/Fit Male Models for Music Video in Atlanta
Job Description:
We are seeking athletic and fit male models for a music video shoot in Atlanta. These featured roles will appear in vignettes alongside the artist, requiring individuals who are confident, camera-ready, and physically fit.
Job Responsibilities:
- Portray athletic and fit characters in various vignettes for the music video.
- Follow the direction of the production team and artist to bring energy and style to each scene.
- Work professionally with the crew and other cast members to ensure the shoot runs smoothly.
Requirements:
- Male, aged 21-35.
- Any ethnicity.
- Must be athletic or physically fit.
- Must be local to Atlanta (no travel compensation provided).
- Available for both filming days (exact date to be confirmed).
Compensation:
- $300 for the shoot.
Casting Call: Male Models Comfortable with Smoking for Music Video in Atlanta
Job Description:
We are casting two male models for an upcoming music video shoot in Atlanta. The role requires individuals who are comfortable smoking in a car while the artist walks by. This is a non-speaking role with simple action, perfect for male models looking to be part of a high-energy music video production.
Job Responsibilities:
- Portray a male model smoking in a car as the artist walks by in a scene.
- Follow direction from the production team to ensure smooth execution of the scene.
- Maintain professionalism on set and collaborate with the crew for an efficient shoot.
Requirements:
- Male, aged 18-30.
- Any ethnicity.
- Must be comfortable with smoking on camera.
- Must be local to Atlanta (no travel compensation provided).
- Available for both filming days (exact date to be confirmed).
Compensation:
- $200 for the shoot.