About Vwe
Vintage Wine Estates is a family of wineries and wines whose singular focus is producing the finest quality wines and incredible customer experiences. With wineries throughout Napa, Sonoma, California’s Central Coast, Oregon and Washington State, we welcome you to our storied properties. And we cordially invite you to experience our wines, wherever you are, to enjoy with family and friends.
Position Summary
The Digital Marketing Manager at Cameron Hughes Wine will serve as the strategist and producer on digital & influencer marketing, and will manage and be accountable for Cameron Hughes Wine’s presence in all digital advertising, social platforms & overall influencer ecosystem.
SALARY RANGE: $75k – $85k/year
This successful individual will leverage their proficiency in Digital and Influencer Marketing to:
- Develop, communicate and gain business support for comprehensive digital advertising and social marketing strategy, goals, budget and calendar.
- Creative thinker who can brainstorm innovative ideas/strategies to support brand initiatives with focus on editorial storytelling, influencers, and consumer engagement.
- Inspiring leader who can work with cross functional teams from internal design and programming, to external agencies supporting web advertising, public relations, and influencer management.
- Function as brand steward across all social platforms {lnstagram, Facebook, Twitter, Snapchat, WeChat, Weibo, LINE, etc.).
- Partner closely with OTC Team and the CHW PR agency to align priorities and serve as a true brand steward, ensuring consistent, effective content execution across all channels.
- Lead all social influencer programs including long term relationships, seasonal activation, and substantial micro-influencer program.
- Develop “growth hacks” and other marketing strategies that effectively scale Cameron Hughes Wine.
- Use and understand raw data including session lengths, clicks, data navigation, conversion, abandonment, etc. to help optimize the user experience which is ultimately focused on retention.
- Utilize our cohorts analyses and develop insights into actionable steps that the programming team can implement to improve our eCommerce business.
- Work with our digital marketing agency to optimize our ad spend and achieve unprecedented CPAs.
- Identify & develop relationships with key bloggers and online influencers (new and existing) to build brand relevance and gifting.
- Develop, execute, and maintain process workflows that effectively brief Creative on storytelling focus and asset needs and ensure consistent execution and delivery of social marketing campaigns with creative, merchandising, PR, and technology teams.
- Investigate social technologies & emerging platforms to uncover opportunities for ongoing growth and innovation.
- Evaluate, drive, and react to marketing penetration and the impact of social media reputation and perceptions.
- Benchmark and research competitor and industry leaders in social media.
- Develop and mentor the highly-functioning OTC team to support and enable digital marketing and influencers relationships.
- Lead team to manage all social media sample requests as well as press opportunities to support digital initiatives.
The Ideal Candidate
The Accomplished Individual Will Possess
- BA or BS required. 1O+ years of experience developing and delivering digital & social marketing strategy in a dynamic, fast-paced environment required.
- 5+ years hands on experience in managing brand presence on social networks and social marketing campaigns
- 3+ years working within influencer marketing
- Experience in creating campaigns and utilizing multiple social platforms to build awareness, engage new and existing customers and increase conversion via site, store and other potential points of purchase.
- Excellent communication, writing, project management, presentation, cross-functional collaboration and relationship building skills are critical.
- Highly proficient in the Microsoft Office Suite, including Microsoft Excel.
- Ability to work consistently and urgently in fast-paced environment.
- Must have finger-on-the-pulse of social media, know trends, trending accounts, social movements, etc.
- Deep familiarity of, and passion for, social media communities and marketing approaches, with a keen eye towards innovation.
- Knowledge and experience with social technologies; tech savvy and curious about new marketplace trends and offerings.
- Web analytics/social listening knowledge, measuring campaign performance and analyzing metrics to support overall social strategy.
- Strong experience leading teams as well as managing, coaching, and developing direct reports required.
- Experience working cross functionally and interacting with, influencing, and presenting to partners at all levels.
- Strong strategic business analytical skills required. Executive presentations on the program approaches and results will be required.
- Management of all creative resources including designers, writers, and other agency personnel.
- Channel management of digital content hubs and all supporting social channels including email/newsletter distribution.
- Coordination of all content marketing initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.
- Editorial requirements include basic SEO understanding, content categorization, development and measurement of editorial governance to make sure the content matches our brand style and tone.
- Evaluation of relevant KPls and preparation of reports for measuring project success, integration of content programs with brand campaigns to drive brand awareness and sales, as well as on-going analysis of market trends and competitor activities.
WORKSITE
This is a remote position for candidates living in California, Oregon, or Washington.
Vintage Wine Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, marital or veteran status, or any other legally protected status.
Vintage Wine Estates
Related jobs:
Casting Call for Court Reporter/Stenographer – Film Production Opportunity
Job Description
A film production is seeking a professional court reporter/stenographer for an upcoming project. This is a great opportunity for individuals with experience in legal transcription to be featured in a production setting. If you have the skills and professional equipment, this role offers competitive pay and industry exposure.
Job Responsibilities
- Portray a court reporter/stenographer in a film production
- Utilize professional stenography equipment to enhance authenticity
- Follow directions from the production team for scene accuracy
- Maintain a professional demeanor on set
Requirements
- Must have experience as a court reporter or stenographer
- Own professional stenography equipment
- Available for a full-day shoot
- Comfortable working in a film production environment
Compensation
- $350 for 12 hours
- Industry exposure and networking opportunities
Casting Call: Experienced Casting Assistant for 5-Week Gig
Job Description:
A leading casting company is seeking an experienced Casting Assistant to join the team for a five-week gig. This role requires a hardworking professional with strong organizational skills, attention to detail, and a great sense of humor. The ideal candidate must be proficient in breakdowns, Eco Cast, video editing, and scheduling.
Job Responsibilities:
- Manage breakdowns and submissions efficiently
- Use Eco Cast to upload, edit, and organize audition videos
- Create detailed schedules and manage casting logistics
- Draft deal memos and maintain casting records
- Collaborate with the casting team to ensure a smooth workflow
Requirements:
- Previous experience as a Casting Assistant
- Proficiency in Eco Cast, breakdowns, and video editing
- Strong organizational and time management skills
- Attention to detail and ability to multitask in a fast-paced environment
- Excellent communication skills and a team-oriented mindset
Compensation:
- $800 per week
- Opportunity to work with a reputable casting team and gain industry experience
Assistants and Experienced Managers Needed
Job Description:
A leading agency is seeking dynamic Assistants and seasoned Managers to join their professional team. This is a great opportunity to work in a fast-paced, creative environment with a reputable agency in the entertainment industry.
Job Responsibilities:
- Support day-to-day operations of the agency
- Manage schedules, appointments, and correspondence
- Coordinate with clients, talent, and other industry professionals
- Provide administrative support and oversee project management
Requirements:
- Strong organizational and communication skills
- Previous experience in management or administrative support preferred
- Ability to multitask and work under tight deadlines
- Passion for the entertainment and modeling industries
Compensation:
- Competitive salary based on experience (details provided upon selection)
Freelance Casting Assistant
Exciting opportunity for a Freelance Casting Assistant in Dallas, Texas! Seeking a detail-oriented and motivated individual to join a dynamic casting team ASAP.
Job Responsibilities
- Assist with organizing and coordinating casting calls
- Communicate with talent and industry professionals
- Maintain casting databases and documentation
- Support casting directors in administrative and creative tasks
Requirements
- Must be based in Dallas, TX
- Strong organizational and communication skills
- Ability to work efficiently in a fast-paced environment
- Prior experience in casting or production is a plus
Compensation
- Competitive freelance rate
- Flexible work schedule
Hiring: Casting Assistants, Bookers, and Interns – Remote & NY-Based Preferred
Seeking experienced bookers, part-time assistants, and interns to support casting direction and talent management. These positions offer an opportunity to work in a fast-paced, creative environment, helping with talent coordination, industry communication, and organizational tasks.
Job Responsibilities
- Assist in casting coordination and talent management
- Communicate effectively with clients and industry professionals
- Manage administrative tasks and scheduling
- Maintain organization within casting projects
- Support booking and talent submissions
Requirements
- Highly organized and detail-oriented
- Strong communication and people skills
- Passionate about the entertainment industry
- Ability to manage multiple tasks efficiently
- Prior experience required for non-intern roles
- New York-based preferred, but remote opportunities available
Compensation
- Competitive pay based on experience
- Flexible remote work options for select positions
Casting Call: Agency Assistant
Join an exciting opportunity in the entertainment industry as an Agency Assistant. This role is ideal for individuals passionate about working behind the scenes in a fast-paced agency environment. If you’re organized, proactive, and have a knack for supporting dynamic teams, this could be your next big career move.
Job Responsibilities
- Provide comprehensive administrative support to the agency team.
- Manage scheduling, correspondence, and general office duties.
- Coordinate communication between clients, agents, and external partners.
- Assist in the preparation and organization of meetings and events.
- Handle confidential information with professionalism and discretion.
Requirements
- Minimum 2 years of experience in an agency or assistant role.
- Strong organizational and multitasking skills.
- Must reside in Los Angeles for in-person duties.
- Excellent communication and interpersonal skills.
Compensation
- Competitive salary based on experience.
- Opportunities for professional growth within the agency.
- Collaborative and engaging work environment.