Manager, Digital Marketing – Cameron Hughes Wines

About Vwe

Vintage Wine Estates is a family of wineries and wines whose singular focus is producing the finest quality wines and incredible customer experiences. With wineries throughout Napa, Sonoma, California’s Central Coast, Oregon and Washington State, we welcome you to our storied properties. And we cordially invite you to experience our wines, wherever you are, to enjoy with family and friends.

Position Summary

The Digital Marketing Manager at Cameron Hughes Wine will serve as the strategist and producer on digital & influencer marketing, and will manage and be accountable for Cameron Hughes Wine’s presence in all digital advertising, social platforms & overall influencer ecosystem.

SALARY RANGE: $75k – $85k/year

This successful individual will leverage their proficiency in Digital and Influencer Marketing to:

• Develop, communicate and gain business support for comprehensive digital advertising and social marketing strategy, goals, budget and calendar.
• Creative thinker who can brainstorm innovative ideas/strategies to support brand initiatives with focus on editorial storytelling, influencers, and consumer engagement.
• Inspiring leader who can work with cross functional teams from internal design and programming, to external agencies supporting web advertising, public relations, and influencer management.
• Function as brand steward across all social platforms {lnstagram, Facebook, Twitter, Snapchat, WeChat, Weibo, LINE, etc.).
• Partner closely with OTC Team and the CHW PR agency to align priorities and serve as a true brand steward, ensuring consistent, effective content execution across all channels.
• Lead all social influencer programs including long term relationships, seasonal activation, and substantial micro-influencer program.
• Develop “growth hacks” and other marketing strategies that effectively scale Cameron Hughes Wine.
• Use and understand raw data including session lengths, clicks, data navigation, conversion, abandonment, etc. to help optimize the user experience which is ultimately focused on retention.
• Utilize our cohorts analyses and develop insights into actionable steps that the programming team can implement to improve our eCommerce business.
• Work with our digital marketing agency to optimize our ad spend and achieve unprecedented CPAs.
• Identify & develop relationships with key bloggers and online influencers (new and existing) to build brand relevance and gifting.
• Develop, execute, and maintain process workflows that effectively brief Creative on storytelling focus and asset needs and ensure consistent execution and delivery of social marketing campaigns with creative, merchandising, PR, and technology teams.
• Investigate social technologies & emerging platforms to uncover opportunities for ongoing growth and innovation.
• Evaluate, drive, and react to marketing penetration and the impact of social media reputation and perceptions.
• Benchmark and research competitor and industry leaders in social media.
• Develop and mentor the highly-functioning OTC team to support and enable digital marketing and influencers relationships.
• Lead team to manage all social media sample requests as well as press opportunities to support digital initiatives.

The Ideal Candidate

The Accomplished Individual Will Possess

• BA or BS required. 1O+ years of experience developing and delivering digital & social marketing strategy in a dynamic, fast-paced environment required.
• 5+ years hands on experience in managing brand presence on social networks and social marketing campaigns
• 3+ years working within influencer marketing
• Experience in creating campaigns and utilizing multiple social platforms to build awareness, engage new and existing customers and increase conversion via site, store and other potential points of purchase.
• Excellent communication, writing, project management, presentation, cross-functional collaboration and relationship building skills are critical.
• Highly proficient in the Microsoft Office Suite, including Microsoft Excel.
• Ability to work consistently and urgently in fast-paced environment.
• Must have finger-on-the-pulse of social media, know trends, trending accounts, social movements, etc.
• Deep familiarity of, and passion for, social media communities and marketing approaches, with a keen eye towards innovation.
• Knowledge and experience with social technologies; tech savvy and curious about new marketplace trends and offerings.
• Web analytics/social listening knowledge, measuring campaign performance and analyzing metrics to support overall social strategy.
• Strong experience leading teams as well as managing, coaching, and developing direct reports required.
• Experience working cross functionally and interacting with, influencing, and presenting to partners at all levels.
• Strong strategic business analytical skills required. Executive presentations on the program approaches and results will be required.
• Management of all creative resources including designers, writers, and other agency personnel.
• Channel management of digital content hubs and all supporting social channels including email/newsletter distribution.
• Coordination of all content marketing initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.
• Editorial requirements include basic SEO understanding, content categorization, development and measurement of editorial governance to make sure the content matches our brand style and tone.
• Evaluation of relevant KPls and preparation of reports for measuring project success, integration of content programs with brand campaigns to drive brand awareness and sales, as well as on-going analysis of market trends and competitor activities.

WORKSITE

This is a remote position for candidates living in California, Oregon, or Washington.

Vintage Wine Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, marital or veteran status, or any other legally protected status.
Vintage Wine Estates