Marketing Coordinator

Job Overview:

 

·        The marketing coordinator position is responsible for the following:

o   Developing, implementing, and overseeing all marketing and advertising efforts

o   Creating branded content for various mediums

o   Managing various social media platforms

o   Planning and organizing events

o   Supporting sales and operations teams

 

Responsibilities and Duties:

 

·        Develops marketing and advertising strategies, plans, objectives, and campaigns for various entities using available data and through coordination with management

·        Creates branded print, image and video content

·        Conducts research to analyze market trends, consumer behavior, and competitive landscape, and prepares reports by collecting, analyzing, and summarizing data

·        Ensures all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation

·        Designs, implements, and manages marketing and advertising campaigns including print, broadcast, and online content

·        Creates, maintains, and strengthens overall brand through all media avenues

·        Manages social media content and interaction

·        Coordinates with outside SEO partner and reports results

·        Prepares marketing reports by collecting, analyzing, and summarizing data for measuring program success

·        Supports sales staff by providing data, market trends, forecasts, account analyses, and other related information

·        Plans and organizes meetings, events, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating contact lists

·        Creates and manages stock of current promotional materials and products

·        Manages internal rewards program

·        Monitors budgets by comparing and analyzing actual results with plans and forecasts

·        Acts as a point of contact for media inquiries

·        Develops, coordinates, and oversees special projects on an as-needed basis

 

Education and Experience:

 

·        Associate’s or bachelor’s degree, preferably in Marketing, Communications, or a related field of study

·        Two years of relevant experience

·        Familiarity with Microsoft Office products, photo/video/design software, web analytics, SEO/SEM, Google Adwords, and CRM/CMS tools

·        Experience with photography, video, and drones

 

Competencies:

 

·        Communication

·        Creativity

·        Attention to Detail

·        Relationship Management

 

Available Benefits:

 

·        Comprehensive benefits package

·        401(k) and profit sharing

·        Paid holidays & vacation/sick time

 

Supervisory Responsibility:

 

·        None

 

Work Environment:

 

·        This job operates in a professional office environment and requires the use of standard office equipment such as computers, phones and photocopiers/scanners

 

Physical Demands:

 

·        The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

 

Position Type / Expected Hours of Work:

 

·        This is a full-time position and regular work hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. with the ability to work outside of or in addition to those hours as needed

 

Travel:

 

·        Travel expectation is approximately 20%

 

Other:

 

·        Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

·        Heller’s Gas is an Equal Opportunity Employer

 

Since 1941, Heller’s Gas has supplied propane products and custom fireplaces to residential, commercial, industrial, and agricultural customers in the Mid-Atlantic Region and beyond. Family owned and operated, we at Heller’s Gas pride ourselves on providing customers with quality products at an affordable price combined with unbeatable service and support.

 

If you are interested in joining a rapidly expanding family-owned company with excellent opportunities for growth, please contact us to apply or for more information!

 

 

Contact Information

 

Heller’s Gas

500 N. Poplar Street

Berwick, PA 18603

 

Phone: (570) 752-8451

 

Fax: (570) 752-8456

 

Apply online at

www.HellersGas.com

Heller’s Gas