Alderson Loop is looking for a Marketing Manager to join a B2B Marketing & Client Experience team at a Fortune 500 investment firm. This team supports the promotion of new products and services to existing and prospective clients within the Retirement Plan Services division.
This position will work with cross-functional teams to execute multichannel marketing plans that position our product and value-added offers as differentiated solutions for our B2B audiences. These plans address the needs of prospects and clients including plan sponsors and intermediaries. Responsible for assessing marketing impact and adjusting tactics as needed. Assists in the implementation plans and processes according to the marketing strategy
Key responsibilities include:
• Partner with product, sales, and client services teams to understand client needs and business priorities.
• Collaborate with marketing colleagues and creative partners to develop marketing programs that meet client needs.
• Analyze results, test and learn new tactics, and optimize future marketing programs.
Qualifications
- 5 years of professional marketing experience
- 2+ years of project management experience
- 2+ years working on B2B projects
- Experience working on product launches to increase sales
- Experience working on content development projects that will be used by internal sales associates
- Experience working with SMEs and creative design teams to create and modify road maps
- Financial industry experience is highly preferred
- Experience working on projects previously related to retirement plans is nice to have
Alderson Loop
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