Marketing Manager

AquaPhoenix Scientific, located in Hanover, PA has an opening for an experienced Marketing Manager. The Marketing Manager is responsible for utilizing the latest media marketing techniques to reach the target audience, build brand awareness, and increase customer engagement using various platforms including social media. The ideal candidate would have a strong background in digital marketing with the ability to work in HubSpot Marketing to plan, build and measure the success of campaigns. Familiarity with B2B inbound and outbound marketing strategies.

Primary roles & responsibilities:

• Email marketing – Create email campaigns to drive growth with new and existing customers.
• Leverage data to segment customers to build target audiences.
• Monitor performance and continuously look for ways to improve conversion and engagement rates.
• Ability to produce well-crafted content.
• Social Media Marketing – Plan, create and publish social media postings on all social channels.
• Understand trends and best practices.
• Manage traditional advertising as needed (print, events, etc.)
• Assist with pre and post tradeshow activities.
• Manage company and product branding initiatives and standards.
• Work effectively with the sales team on lead generation and nurturing strategies.
• Manage vendor and trade organization relationships.
• Collaborate with marketing team members for cohesive organic and paid marketing strategies.

Requirements:

• Bachelor’s degree in marketing, or related discipline and/or ability meet the job requirement through a minimum of 3-5+ years.
• 3-5 years’ experience in similar role
• Proficient with HubSpot Marketing CRM
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) and Adobe Creative Cloud
• Strong time management and organizational skills
• Photo and video editing skills a plus
• Ability to express ideas and concepts in a clear and concise manner.

 AquaPhoenix is driven by a company culture that inspires a flexible, fun, ‘can-do’ approach to business. We are an industry leader in water testing kits and reagent manufacturing, as well as a distributor of thousands of testing products and supplies for a multitude of industries including industrial water treatment, cleaning & sanitation, oil & gas, environmental, water conditioning, and education.

If you are looking for a great work environment, competitive pay, bonus opportunities, career growth, and exceptional benefits that includes health, dental, vision, 401(k), STD/LTD, and generous paid time off consider a career with AquaPhoenix Scientific. We are an Equal Opportunity Employer that embraces diverse skills, perspectives and ideas that help our business grow. Minorities, females, protected veterans, and individuals with disabilities are urged to apply. For more information or to apply, please visit www.aquaphoenixsci.com. 

AquaPhoenix Scientific