At Datagen, we’re simulating the world for producing high-performance synthetic data to develop the next generation of computer vision AI applications. We work with some of the most innovative companies in the world in domains like automotive, AR/VR, home security, robotics, retail, and more. We’re looking for talented people who want to take a key part in pushing forward this amazing new technology.
As the Field & Growth Marketing Manager, you will be responsible for working closely with the sales and other marketing teams to design multi-touch demand generation campaigns and drive virtual and physical event strategies.
The ideal candidate will have experience in field-oriented growth marketing and ABM demand generation, a deep understanding of the sales process, and communication skills. This role is a key part of our marketing team, which constantly seeks to improve the buying experience for our customers and create meaningful connections with new prospects to accelerate the company’s growth.
In this role, you will:
- Develop and implement demand generation strategies and campaigns, focusing on ABM and Enterprise marketing practices.
- Build and implement Datagen’s events strategy, from conference sponsorships to webinars, private events, and more.
- Work closely with the sales and global marketing teams to align efforts and drive revenue.
- Develop a clear understanding of synthetic data and its target audience so that you can design campaigns that serve the right personas with the appropriate message.
- Measure and report on the success of growth activities, using metrics such as leads, opportunities, and revenue.
For this role, you must have:
- 3+ years of work experience in a relevant Field Marketing, B2B marketing role. B2D and ABM experience are pluses.
- Experience working closely with Sales teams in a long sales cycle product.
- Experience in creating pipeline through events, from production to campaign planning
- The ability to grasp and articulate complex technology in simple language.
- Strong interpersonal skills with the ability to present technical content.
- Experience with Sales Engagement and Marketing Automation. Bachelor’s degree in an analytical or operations field (e.g. Business, Sales, or Marketing Operations) is preferred.
Salary:
Exact compensation within this range will be based on skills, experience, seniority, and other factors.
Base salary range – $80,000/yr-$130,000/yr.
Datagen is committed to being an equal opportunity employer. All applicants will be considered without regard to race, color, gender, sexual orientation, religion, disability, or any other characteristic protected by law.
Datagen
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