At Board, we help enterprises plan smarter, drive outcomes and lead transformation with one single Intelligent Planning Platform. Trusted by thousands of leading organizations, over the last 28 years we have designed our Product with enterprise planning agility in mind and the passionate care of our people as our main driver.
We strongly believe every colleague brings unique value to our whole. We collaborate openly and effectively to deliver results and celebrate our shared success, thrive on innovation and embrace a growth mindset to aim higher every day.
Do you enjoy leading cross-functional working groups to orchestrate the development and execution of Integrated Marketing campaigns and Sales plays, supporting revenue objectives? If so, keep reading.
Board is looking for a resourceful and experienced Product Marketing Director to join our Product Marketing team. In this role, you will be in charge of translating revenue objectives into a cohesive solution marketing strategy for the Finance function.
As a critical member of Corporate Marketing, you will partner with Demand Generation, Field Marketing, Product Management, and Sales to launch Integrated Marketing campaigns and Sales plays that drive funnel performance for new logos and existing customers.
Responsibilities:
- Drive Product/Solution Marketing and Sales Enablement plans to support revenue objectives of acquiring new customers and growing existing customers’ ARR
- Create and lead cross-functional working groups (including Product/Solution Marketing, Content, Design, Demand Generation, Field Marketing, and Sales Enablement) to orchestrate the development and execution of integrated marketing campaigns and sales plays
- Develop messaging and positioning, build and deliver sales tools across the sales cycle, including presentations, whitepapers, brochures, factsheets, and other tools to enable Go-To-Market teams to communicate the value of Board solutions effectively
- Manage launches by building value messaging in collaboration with Product Management, develop collaterals and sales tools, and work closely with Sales and Marketing teams to craft campaign plans and own product launches
- Understand complex buying/selling processes involving multiple decision-makers for software and solution purchases and translate that into successful marketing strategies
- Analyze marketing performance to identify gaps and improvement opportunities and develop corrective actions to meet corporate objectives
- Work with leaders across the organization and break down silos to maximize the impact of global solution strategies
- Define KPIs and targets to measure the success of the implemented programs and conduct regular performance reviews
- Assist with Competitive Intelligence to create battlecards and actionable playbooks for the GTM teams
- Assist with Customers interviews and development of case studies to demonstrate the value create by Board Solutions
What we look for:
- Experience managing or designing solutions and/or Go-To-Market strategies and campaigns
- Significant experience in SaaS/Enterprise software and B2B Marketing, ideally in the EPM/CPM market
- Ability to work collaboratively with Marketing, Sales, and Product teams and effectively develop relationships with cross-functional stakeholders to remove impediments and accelerate initiatives
- Ability to create outstanding content for top, middle and bottom of the funnel
- Public Speaking/Ability to present at third-party and owned events
- Exceptional communication and execution skills
- Good knowledge of the Finance function and its core processes (e.g. Financial Planning & Analysis, Financial Consolidation and Financial Reporting processes)
Our commitment to Diversity and Inclusion
Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!
Board
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