Basic Function and Scope of Responsibility:
The BioPharma Marketing Manager reports to the Director of Marketing and works collaboratively with the Commercial team to drive growth and exceed the goals of Eurofins Viracor’s BioPharma business unit. The BioPharma MCM is responsible for helping to define strategy and communicating Viracor’s unique value proposition to increase brand awareness and generate leads through the tactical execution of marketing campaigns, conference/tradeshow strategy, and other initiatives. The MCM will also have administrative responsibility for our CRM and marketing automation tools, as well as assist with communication and monitoring of key client satisfaction programs and other market research. As a member of the marketing team, the MCM will support EVBP’s vision, brand and key strategies, advancing the Company’s efforts to improve more patient lives. The MOM also collaborates with colleagues from other Eurofins BioPharma laboratories where appropriate to create compelling value for our clients. Individual will have a keen understanding of Viracor Eurofins BioPharma’s service offerings, while communicating our value to the healthcare industry.
Qualifications
Essential Job Duties:
• Support development of marketing strategy and communication plans, channel programs and campaigns, both short and long range, to create client demand and achieve organizational objectives within budget and on time.
• Implement, communicate, monitor, and report on BioPharma Marketing initiatives and campaigns, including digital/social media marketing campaigns.
• Assist in content development and produce or oversee the production of marketing deliverables including events, web, traditional and social media, print and digital communications.
• Creating impactful messaging and positioning of Eurofins Viracor BioPharma services.
• Executing conference/tradeshow strategy, schedule, logistics, show evaluation and ROI.
• Administrative management of the BioPharma CRM (MSD365) and marketing automation to advance commercial success.
• Analyzing data compiled from client satisfaction questionnaires, NPS program and other market research.
• Identify, monitor and analyze competitors.
• Manages relationships with external vendors to support EV BioPharma commercial initiatives and projects.
• Updates job knowledge by studying new service descriptions and participating in educational opportunities.
• Contribute to accomplishing department and organization goals by accepting ownership for new/different marketing projects and exploring opportunities to add value.
• Represents department and the organization favorably and in accordance with established company standards and values at all times; is professional in representing Eurofins Viracor.
• Assists with other BioPharma Marketing activities and duties as assigned/required.
•Other duties as assigned by management.
Essential Knowledge, Skills and Abilities:
• BA/BS degree or equivalent in Marketing, Communications, Biological Sciences, or closely related field
• 3+ years of experience in marketing, sales, or technical communication-focused role
• Experience in Clinical Diagnostics, Medical Device, Biotech, or Pharmaceutical industries
• Experience planning and implementing educational programs (digital and live)
• Digital and social media marketing experience
• Proficiency with Salesforce CRM preferred
• Familiarity with gathering and analyzing market research
• Excellent presentation skills, verbal and written communication skills, and interpersonal skills
• Ability to multi-task, prioritize, and manage time effectively
• Ability to comprehend the Eurofins Viracor service line and to communicate our value proposition to prospects
• Must interact effectively with all levels of management and staff, internally and externally
• Must be adaptable, professional, courteous, and motivated
• Must work well individually and as a member of a team
• Excellent project and time management skills
• Able to think strategically and tactically, and problem solve.
• Highly organized and attentive to detail, with solid follow-through and multi-tasking capabilities
• High level of proficiency with PC based software programs
• Experience with marketing automation and/or creative design software preferred
• Ability to keep sensitive information confidential
• Highly motivated with a strong desire to succeed.
• Travels up to 10% as needed for trade shows and client engagement.
Additional information
- Excellent full time benefits including comprehensive medical coverage, dental, and vision options
- Life and disability insurance
- 401(k) with company match
- Paid vacation and holidays
As an employee of Eurofins Viracor or Eurofins Viracor BioPharma Services, I understand that it is my duty and responsibility to uphold the Corporate Values and Code of Conduct at all times. If I have any questions regarding my job description or any duties or requirements contained within, I understand it is my responsibility to share these concerns with my manager and/or Human Resources.
Eurofins Viracor and Eurofins Viracor BioPharma Services are committed to promoting an equal employment opportunity workplace environment and is an equal opportunity employer. It is the policy of the Company that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, citizenship, pregnancy, genetic information (GINA), disability, military and/or veteran status, and/or any other status protected by applicable Federal, state, or local law. The Company’s policy is to recruit, hire, train, promote and administer all employment-related matters on the basis of an individual’s qualifications, abilities and efforts without regard to protected status.
Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.
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