Welcome to Tabit, where we combine our passion for people, technology, and efficiency to revolutionize the hospitality industry.
We take pride in exceeding expectations and delighting our clients with exceptional results. To continue delivering on this mission, we are currently seeking a savvy and creative Digital Marketing Manager with experience working on various marketing campaigns to enhance our online presence and increase sales opportunities.
This is a hands-on position that requires strong skills in research, strategy, networking, and content creation to deliver successful campaigns.
This role will be the driving force in developing, implementing, tracking, and optimizing our marketing campaigns across all digital channels. If you’re ready to help us transform the hospitality industry while having some fun along the way, we want to hear from you!
What You’ll Do And How You’ll Make An Impact
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Guide content creation for all digital channels. Direct and work with external agencies and freelancers on photo and video shoots with detailed story lines and creative briefs
- Design content marketing strategies based upon company demand generation goals.
- Write copy for marketing channels including website blog, social media, press releases, newsletters, email marketing copy, SMS campaigns, advertising copy, presentations, and more.
- Design visual content from scratch for social media such as organic image posts, videos, reels, and more
- Undertake content marketing initiatives to achieve business targets.
- Translate technical product details and functionality into engaging marketing assets.
- Collaborate with design and product teams to produce high-quality content.
- Develop editorial calendar and ensure deadlines are met.
- Edit, proofread, and improve content.
- Optimize content for SEO purposes.
- Analyze web traffic metrics regularly to assess and report on effectiveness.
- Share content through various channels, ensuring strong web presence.
- Receive customer feedback and generate ideas to increase customer engagement.
- Demonstrate accountability and timeliness in producing content.
- Show entrepreneurial spirit in coming up with new ideas and being self-sufficient in the completion of tasks.
- Take direction well and collaborate with multiple departments to create a wholistic picture of marketing assets.
What You’ll Need
- University degree and 5+ years’ experience within marketing, PR, journalism, or another relevant business field
- Advanced skills in marketing/persuasive copywriting, storytelling, and headline creation
- Proficient with Google Analytics and email marketing automation tools (E.g., Marketo, Pardot, Eloqua, Hubspot)
- Demonstrated strong analytical skills with a focus on ROI.
- Experience with creating content for paid digital channels.
- Experience tracking and optimizing digital campaigns.
- Experience with SEO and marketing research, specifically around text ads, PPC, social, paid, and organic
- Editorial mindset, and strong written communication skills to ensure consistency across communication mediums (e.g. newsletters, website, PR pitches)
- Advertising and marketing communications project management experience
- Basic skills in Adobe Creative Suite including Photoshop, InDesign, and Illustrator or equivalent software.
- Restaurant or hotel operations experience preferred (host/hostess, server, waiter, waitress, maître-d, bartender, general manager, or other)
Perks & Benefits
- Competitive compensation package
- Medical, Dental, Vision, Life Insurance
- Supplemental insurance: LTD, STD, & Accident insurance
- 401(k) with a generous company match
- Stock Options
- Flex Spending Account
- Health Savings Account
- Vacation, sick and holiday pay
- Amazing team culture
- Free lunch and snacks
- Travel and networking opportunities
- And much more!
Tabit – Restaurant Technologies
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