A famous alcoholic beverage company is seeing a Marketing Manager to join their team for an 8-month contract on-site in the Baltimore / Relay, MD area. APPLY TODAY!
Job Title: Marketing Manager
Pay: $ 50-60 /hour
Location: Baltimore / Relay, MD
We are seeking a highly strategic, entrepreneurial, and collaborative individual who can lead the marketing program at a Brewery in Baltimore. The individual must be comfortable being a proactive self-starter, that can not only set the site’s vision and strategy as part of the Guinness and Open Gate brands, but also align multiple stakeholders to execute against it.
Comfort with developing sound marketing plans, managing communication channels, and creating local site activations is a must. This role also requires strong collaboration with the Guinness brand and DBC commercial teams as well as the team at the new brewery location in Chicago.
Responsibilities:
- This role reports directly to the General Manager of the Brewery but will also maintain a strong partnership with the Guinness US brand team.
- Accountable for driving market awareness and site visitation for the brewery in Baltimore.
- Owns the communication and messaging including PR and earned media, social media, paid media, website and digital presence, community engagement, CRM and all associated third-party and agency management required.
- Liaison with local community, brewing industry, government, and others as brand face of OGB Baltimore.
- Responsible for site-specific content creation and creative direction, including onsite signage, retail merchandise, and information on beers produced locally.
- Partners with the Regional Marketing Manager and the Guinness US brand team to develop and implement local market sponsorships, partnerships, collaborations, and festivals supporting taproom visitation and OGB beer sales in the market.
- Manages internal and external stakeholders on OGB work streams, including legal, merchandise, DMC compliance, and brand issues.
- Work with site operations to develop and implement onsite activations that drive visitation and extend the reach of the brand into the market.
- Ensure compliance with the company’s Marketing Code standards and brand guidelines.
- Understand and evaluate the effectiveness of marketing activities and consumer outreach tools implemented at brand homes around the world to optimize and apply them as best practices within the OGB marketing ecosystem.
- Budget management and performance reporting.
- This position is located in Baltimore, MD.
Requirements
- 3-5 years+ marketing experience in Bev Alc, Destination/Experience, or Consumer Packaged Goods Industry (preferred).
- Experience working with taprooms, product launches, and localized brand activations preferred.
- Cicerone certification or significant experience with beer varieties preferred.
- Experience building strategic plans, and development of marketing and consumer engagement tools.
- Ability to analyze data and specific market information while recommending business action steps.
- Proven success in fast- paced, fluid environments where independence, self-initiation and bias for action are required.
- Effective budget management and experience with performance reporting.
- Demonstrate ability to enroll and motivate a complex stakeholder organization.
Russell Tobin
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