Social Media Manager

The Senior Social Media and Influencer Manager will be responsible for overseeing all social media channels, distributing content and bringing to life a strong brand story. This role will also be managing our ambassador/influencer program! We are looking for an experienced individual to bring story telling, creative ideas, community building, and other initiatives to our current marketing program and expand the tribe!

Responsibilities

• Actively source, evaluate, pitch, and negotiate strong partnerships with social influencers with an emphasis on micro to mid-tier creators at scale.
• Oversee social media marketing content team
• Experience on LTK, Share a sale, Grin, etc.
• Work cross functionally with buyers to push product across necessary channels
• Track ROI across UTM links, discount codes, and other revenue driving functionalities across all web and print.
• Quarterly strategy proposals presented to CEO
• Weekly Digital Marketing Meetings
• Coordinating Ad Creative and Content to go Live
• Strong ability to create and teach voice on copy to stand out.
• Work within Google Analytics to pull reports daily
• Manage and foster long term relationships with our existing influencer partner community and influencer community.
• Track deliverables and content for each partnership
• Manage communication and gifting for the Ambassador program each month on GRIN platform. 
• Respond to all potential influencer inquiries and Identify potential new Influencer partners to help expand the program
• Maintain and track budgeting monthly and quarterly 
• Establish whitelisting contracts and work cross functionally with the digital marketing team. 
• Track influencer posts to ensure efficiency of the running campaigns.
• Maintain awareness of the brands’ initiatives and develop influencer strategies to support those initiatives.
• Assist with planning and promoting for events and pop-up activations
• Represent the brand at activations creating strong relationships with influencers and customers
• Set up marketing initiatives in NYC Showroom to drive community
• Oversee and maintain budgets
• Maintain and organize influencer platform
• Research industry and social media trends and Identify top performing organic tagged content.

Required Skills

• 4+ years of marketing experience, with at least 3 years dedicated to influencer performance marketing and social media marketing.
• Dedicated experience in direct influencer communication across all social platforms at the mid-macro tier negotiating level
• Commission and affiliate link platforms
• LTK
• Dedicated experience in Social Media Marketing Management
• DTC and Retail Fashion e-commerce brand experience
• Bachelor’s degree with an emphasis in communications, marketing, or public relations preferred.
• Experience with influencer communication as well as with managers and agencies.
• Deep understanding of social media 
• Experience with GRIN and Shopify is a plus
• An understanding of paid social media advertising.
• Fashion industry experience preferred.
• Excellent verbal, interpersonal and written communication skills.
• Detail-oriented, highly organized and able to manage multiple projects.
• Ability to troubleshoot and work in a fast-paced environment.
• Proficient in Microsoft Word, PowerPoint, Excel, Outlook.
• Fast learning and extremely solution oriented.
• Experience using various social media platforms.
• Ability to assist the CEO with daily tasks as needed

12th Tribe