Position Summary
Avantax is seeking a Marketing Content Manager who will be responsible for managing the execution and distribution of Avantax content, consistent with brand standards, in order to engage customers and establish Avantax’s place as a thought leader in the financial services industry. Responsibilities include overseeing content curation through subject matter experts inside and outside the company, creation of various content, and distribution of content through the various teams, channels, and platforms. This leader will also be expected to understand the financial services industry and use proprietary information about the organization’s various target customer demographics and preferences to create multimedia content that raises brand awareness.
Essential Duties & Responsibilities
The major responsibilities of the position are listed below. To perform the job successfully, the individual must be able to execute each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
- Maintain calendar for content creation to support the organization’s needs and goals.
- Manage media campaign execution from delivery of targeted content for the company’s landing pages, webinars, and websites to implementing performance tracking.
- Leverage subject matter experts and build authentic content to support the organization as tax-focused experts in the financial services industry.
- Align with Recruitment and Advisor Marketing teams to facilitate content creation and distribution to meet teams’ goals by understanding various key segments such as advisors, prospects, and end-clients.
- Oversee a content production team through coordination of internal and agency writers, graphic designers, developers, videographers, and other industry professionals.
- Ensure copywriting and creativity are consistent with brand guidelines and tone.
- Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative.
- Ensure advisor marketing programs are reviewed and approved by key internal partners, including compliance and finance.
- Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of Avantax.
- Other job duties as assigned.
Education & Experience
- Bachelor’s degree in marketing, business, or a related field.
- 3-5 years of experience in a similar role.
- Experience with CMS such as Contentful.
- Experience with a variety of marketing channels and platforms (public relations, advertising, community partnerships, social and digital).
- Expertise in using SEO best practices to evaluate creative copy that includes effective keyword placement.
- Knowledge of B2C and B2B marketing tactics.
- Financial industry experience preferred.
- Intellectually curious and fact based/data-driven.
- Self-starter with a strong work ethic.
Physical Demand & Work Effort
- Keying/typing, standing, walking.
- Sitting for an extended period.
- Constant mental and/or visual attention; the work is either repetitive or diversified requiring constant alertness in an office environment.
- The job is typically performed under comfortable working conditions; any disagreeable elements are generally absent during the normal performance of the job.
- Compliance with company attendance standards.
Comprehensive Benefits
We offer a competitive salary, outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and 401(k) with company match.
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