Social Media Director

Requisition ID: 2023-6055
# of Openings: 1
Location: US-UT-Logan
Category: Marketing & PR
Position Type: Benefited Full-Time
Job Classification: Exempt
College: Marketing & Communications
Department: Digital Strategy & Analytics
Advertised Salary: Commensurate with education and experience, plus excellent benefits

Overview
Reporting to the Associate VP of Digital Strategy and Analytics, the Director of Social Media (Marketer III) will have oversight of the social media team and Utah State University’s primary social media channels and be responsible for the day-to-day management, development and implementation of the University’s social media strategy and implementation.

Responsibilities
This position, located on the Logan campus, serves as a leader within the Digital Strategy and Analytics team and as a member on the University Marketing and Communications directors team. Therefore, this individual must display a high level of professional judgement and demonstrate an ability and willingness to work collaboratively and diplomatically with teammates across the different divisions within UMAC and across campus. As the director of social media, this individual must understand the high level of influence and impact their role working in social media can have so professional judgement is critical, establishing rapport across campus is a must, and practicing good judgement is expected. This position works closely with the digital strategy and analytics (DSA) leadership team (AVP and Web) to develop internal processes for DSA that guide tactics that support the overall efforts for UMAC.

Success in this position will require the talent and experience to create content based on the understanding of USUs brand, social audiences consumption habits and analytics, adapting new and current strategies, and researching and recommending new engagement tactics and technologies.

Responsibilities include:

• Develop and execute a comprehensive social media strategy – lead and monitor the day-to-day social marketing and engagement activities, including the creation and execution of a content calendar and creation and execution of large-scale engagement generation campaigns.
• Supervision of the Social Media Specialist and student employees, and coordination with all college and departmental social media managers – lead the University Social Media Committee.
• Monitor, assess, and configure analytics features such as goals, dashboards and reports; develop monthly reports for all campaigns and social media outlets, as well as quarterly reports for Board of Trustee presentations.
• Respond to and engage with prospective and current students; represent the University in a positive and professional manner in line with USUs values and mission.
• Social media support during communications crises
  • Monitor all social accounts during crises and media crises
  • Work with USUs strategic communications team to post campus alerts through USUs Code Blue system
  • Ability to collaborate with crisis communication team to disseminate messages when appropriate or when needed
  • Help maintain the crisis communications plan
  • Provide post-crisis feedback as needed
• Develop and execute paid social/digital advertising strategy, coordinating with applicable USU marketing campaigns and timely content “boosting” and “sponsored post”
• Manage the social media advertising budget.
• Lead institutional branding efforts across all USU-related social media accounts, including the implementation and maintenance of USU social media policies, guidelines and procedures across campuses.
• Support campus partners through consultation and collaboration
  • Work with colleges and departments social media managers to help implement advertising campaigns if asked/requested
  • Provide consultation as to how to best represent USU for brand unity whenever applicable
• Other duties as assigned

Qualifications
Minimum Qualifications:

• Bachelors degree in marketing, communications, or related field and 4 years proven social media working experience OR an equivalent combination of education and experience (1 to 1 credit for years of experience in lieu of education).
• Experience in setting up and optimizing digital advertising campaigns
• Expert-level experience with online media platforms including: AdWords, Facebook, Twitter, Instagram, LinkedIn, etc.
• Experience buying across multiple digital media channels such as: Paid Search, Mobile, Paid Social, Streaming, and Display Advertising.
• Proven results executing social media marketing campaigns
• Highly creative with experience in identifying target audiences and devising social campaigns and content that engage, inform and motivate.
• Demonstrated leadership and team management skills, including experience supervising multiple full-time staff and/or part-time student employees.
• Experience in optimizing landing pages and user funnels

Preferred Qualifications:

• Experience in Higher Education
• 7 years proven social media working experience

Knowledge, Skills, and Abilities:

• Solid knowledge and experience with social media advertising
• Ability to plan, buy, and track ad campaigns for multiple clients
• Excellent verbal and written communication skills
• Strong analytical skills
• Demonstrated high level of professional judgement
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Comfort with Adobe Creative Suite tools such as InDesign, Photoshop, Illustrator
• Ability to work independently on all aspects of the position, including the ability to prioritize workflow to meet critical deadlines while paying attention to important details and uphold a can-do attitude at all times.
• Ability to work collaboratively in a team environment
• Ability to handle multiple tasks and deadlines with great attention to detail

Required Documents
Along with the online application, please attach:

• Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”
• Name and contact information (including email) of three professional references to be entered at the beginning of your application in the Candidate Profile
• Cover Letter to be typed/pasted at the end of your application

**Document size may not exceed 10 MB.**

Advertised Salary
Commensurate with education and experience, plus excellent benefits

ADA
Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.

University Highlights
University Marking & Communications (UMAC) defines, strengthens, amplifies, and protects the Utah State University brand experience while leading a systemwide culture of collaboration to articulate our university strengths and opportunities. We are committed to telling the USU story, ensuring that our university’s mission and values are collectively shared in ways that elevate our reputation and highlight our impact through a unified voice.

The Digital Strategy & Analytics team within UMAC offers vision, support, and analysis for the digital resources utilized by USU, including the design, development, and maintenance of usu.edu, USU web templates, and the central social media pages. USU’s social media presence is recognized as one of the best in the country, ranked No. 2 in RivalIQ’s 2021 Higher-Ed Social Media Engagement Report, among the nation’s top 350 colleges and universities.

Utah State University (USU) was founded in 1888 and is Utahs land-grant and space-grant university. USU is one of only 146 research institutions in the U.S. classified as R1 “very high research activity” by the Carnegie Classification of Institutions of Higher Education. As one of the two premier research institutions in Utah, USU provides a high-quality education at an affordable price. With its main campus in Logan, the university serves approximately 27,500 students, including 24,255 undergraduates and 3,171 graduate students. USU Online has served students from all 50 states and 55 countries for 25 years.

USUs statewide system features three residential campuses, 30 total campus locations, and 23 Extension education centers. The university employs 903 full-time faculty members, 124 executive administrators, and 1,649 full-time support staff. USU offers 115 undergraduate majors, as well as 91 masters and 42 doctoral degrees. Learn more about USU.

A core characteristic of USU is engagement with communities and people in economic development, improvements to quality of life, and human capital. Through the practical application of knowledge, the University and its faculty engage and share expertise with the state, nation, and world, preserving the historical land-grant tradition of partnering with communities to address critical societal issues in the interest of the public good.

The USU main campus is located in beautiful Logan, Utah, a city of about 50,000 situated in a picturesque mountain valley about 80 miles north of Salt Lake City. Outstanding recreational opportunities abound in the nearby mountains and proximate region.

USU is sensitive to the needs of dual career couples and provides a Dual Career Assistance program to support careers for partners who are also seeking employment.

USU endeavors to provide reasonable accommodations to ensure equal access in all aspects of employment to qualified persons with disabilities. To request a reasonable accommodation for a disability, please contact the universitys ADA Coordinator in the Human Resource office at 435-797-0122 or submit a request at [email protected].

USU Land Acknowledgment

Please visit our website to learn about Utah States land acknowledgment of the eight tribes of Utah.

Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USUs non-discrimination policies:

Executive Director of the Office of Equity Matthew Pinner, [email protected], Distance Education Rm. 401, 435-797-1266

Title IX Coordinator Matthew Pinner, [email protected], Distance Education Rm. 404, 435-797-1266

Mailing address: 5100 Old Main Hill, Logan, Ut 84322

For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, [email protected]

U.S. Department of Education, Denver Regional Office, 303-844-5695, [email protected]

• updated 11/2022

To apply, visit https://careers-usu.icims.com/jobs/6055/social-media-director/job?in_iframe=1

jeid-cfa0021b25bc47449b440fd971d96016