Job Title: Assistant PR Manager, North America
Location: New York (Hybrid Work)
Reporting To: Director of Global Communications
Who we are
At Monica Vinader, we’re on a mission to prove that buying better, wearing longer and doing better don’t have to be mutually exclusive. From our commitment to making the most sustainable jewellery we can using precious materials, to the timeless style and endless versatility of our pieces, we are driven to making everyday fine jewellery accessible and affordable.
And don’t just take our word for it, we are proud to be recognised in the industry through our recent awards, proving we are leading the way in sustainable jewellery:
● Ethical Jewellery Business of the Year 2021, Retail Jeweller
● Queen’s Award for Enterprise: Sustainable Development 2022
● Responsible Luxury Business of the Year 2022, Positive Luxury
● Best Sustainable Luxury Jewellery Brand 2022, Marie Claire UK
We are digital first, customer obsessed, female led and inclusive, focused on creating meaningful relationships with our community, who we owe our success to. We are looking for someone special to join our team to help us make luxury something we can all enjoy everyday.
Where we need your help
We have all the makings of an iconic brand – beautiful products that are timeless and designed to last, service that exceeds our customers expectations, a passionate founder that cares deeply about doing what is right and a loyal and growing community who advocate for us.
The Assistant PR Manager role is an opportunity to play a vital role in the development of the brand in North America. Under the guidance of the Global Communication Director, you will drive the brand’s overall awareness through public relations initiatives to generate impactful visibility for Monica Vinader in North America media outlets, as well as supporting Global opportunities taking place in the region.
What you’ll do
● Work closely with Global Communication Director to bring brand strategies to life through the media in North America.
● Build and maintain a network of press relationships; maintain an effective internal database of contacts that streamlines the planning and pitching process.
● Foster existing and develop new relationships with print/digital press, identify new outlets and media opportunities.
● Develop and execute a dynamic press outreach strategy in order to secure press coverage around trends, new product launches, key brand moments and corporate initiatives.
● Support Global Communications Director in the development of broader strategies and pitching of in-depth, key feature stories & large-scale editorial projects for NA-based outlets.
● Lead press asset development including press materials, bios, backgrounders, fact sheets and in-depth media list development.
● Management of press events and product mailings for new collection launches, seasonal press days, press relationship building events and in-store events.
● Regularly conduct 1:1 appointments with key press to develop relationships and introduce them to the brand or new launches.
● Work closing with PR Executive on press product send outs and managing the US press warehouse inventory.
● Track the jewelry/accessories landscape, competitive environment, and consumer trends in North America to ensure that Monica Vinader is positioned as an industry leader.
● Build, maintain and distribute recaps that show key initiatives and learnings to leverage for future activations – identifying strengths as well as areas for growth.
What you’ll bring…
● Proven experience in PR / media relations
● Experience developing, managing and reporting against press outreach strategies
● Established relationships with fashion, accessories, and lifestyle editors
● Strong written and verbal communication skills
● Able to collaborate and partner cross-functionally in a non-siloed, non-hierarchical manner
● Experience working at a high-growth start-up or scale-up environment where you’ve had to be a scrappy self-starter with a focus on iteration and pragmatism
● A creative approach with a growth mindset, comfortable surfacing your own failures to drive learnings, knowing when to pivot, knowing when to persevere
● Experience with Cision, Launchmetrics or any other brand voice tracking systems is preferred, but not essential
To be successful at Monica Vinader…
● You are a doer
● You’re a team player
● You’re humble
● You are honest, straightforward and transparent
● You are a good teacher/mentor (approachable and accessible)
● You want to get your hands dirty
● You solve problems
● You are resilient
● You are flexible
● You are entrepreneurial, smart, and passionate
● If you don’t know something, you say so. Then go figure it out quickly
● You love working in a creative environment
● You have a sense of humour
● You are an insatiable learner
Additional Requirements
Ability to document your authorization to work in the United States.
Travel Requirements
Occasional travel within the US and to our London office may be required.
Our Aims and Values
Our mission is to be the leading accessible luxury brand, by delivering outstanding quality, design and customer service. We are:
Customer Obsessed
Our customers are at the core of everything we do. We will always deliver an outstanding and personal experience to them every time they interact with us, to ensure their ongoing support and loyalty.
Caring
We treat people with respect, as we would want to be treated. We are apolitical and assume good intentions in others. We are open and honest with each other while ensuring we take an empathetic and supportive approach.
Fast Paced
We are passionate about what we do, and we want to reach as many customers as fast as we can. We combine focus with pragmatism and flexibility so that we can move at pace in whichever direction we need to take.
Exceptional
We have a relentless desire to continually learn and improve to ensure our products and approach are exceptional. Our tenacity, high standards and attention to detail give us a competitive advantage.
Commercial
We focus hard on facts and approach things in a logical, rational and analytical way. We challenge each other to make sure we make decisions and take actions that create value for our business and our customers.
Monica Vinader as a global business makes the following inclusive culture pledge:
Our jewellery is for everyone and so is our community. Together, we will continue to implement sustainable changes to ensure that career opportunities and progression are open to all. We commit to celebrating the diverse voices of our employees, partners, and the customers we serve.
This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.
Monica Vinader Ltd
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