POSITION SUMMARY
As the Global Social Marketing Manager, you will work with the Director of Global Social Marketing and the social team to execute social marketing strategies delivering on creativity, community building, disruption, and business impact.
You will be responsible for leading the development, planning, and execution of social campaigns and evergreen content across one or more channels, as well as advising on how organic and paid can build more robust plans. You will execute the creative & strategic brand vision based on forward-thinking cultural trends, a high bar for aesthetics & quality, a consumer-first mindset, social & platform insights, data, and the evolving consumer and social landscape to stay at the forefront of the digital world. This role is highly collaborative and cross-functional, requiring work with multiple brand stakeholders and regional partners, including Influencer relations, eCommerce, Education, Creative, International, and Brand Marketing.
Candidates should have strong creative writing and verbal communication skills and knowledge of the digital media space. Candidates should feel comfortable working in a fast-paced startup environment and have a can-do attitude. Efficiency is your motto – exceptional organizational and time management skills; able to juggle multiple ongoing priorities simultaneously and quickly pivot as things change in real-time. Candidates should be on the cusp of social innovation—always ahead of what’s next, and trends within social and digital and have a deep-seated passion for social media. Candidate should also have a strong creative eye for beauty. Candidates should be able to take an idea from conception to execution, engaging key partners and resources along the way to help achieve goals.
RESPONSIBILITIES
- Lead the development of ownable best-in-class social strategy and marketing campaigns across all channels to drive brand awareness, engagement, and advocacy.
- Present comprehensive strategies and campaign plans to gain senior management alignment and partner buy-in. Communicate out to cross-functional teams.
- Lead and execute daily channel operations: content planning, copywriting, and community management across all platforms
- Manage content creation and curation process (organic and paid), including photo and video shoots, as well as partnering with the Influencer Manager to ideate and collaborate on paid partner content
- Lead creative brainstorms and content/campaign ideation
- Be a strategic thought partner and collaborate with cross-functional teams to create and drive social media projects
- Provide weekly, monthly, and quarterly reports on key social KPIs, including insights that inform future actions.
- Manage annual organic social budget & optimize spend based on business objectives
- Utilize analytics platforms and survey the competitive landscape to share insights and trends in real-time.
- Serve as a thought leader in Social Media and share best practices, general guidance and the implications of platform updates with broader teams
- Be a strategic thought partner and leader in Social Media to cross functional teams sharing best practices, general guidance and the implications of platform updates
REQUIREMENTS
- Bachelor’s Degree or equivalent experience
- 5-7 years in Social Media Marketing or equivalent experience preferred
- Passion for the beauty industry and strong interest in the digital space.
- Creative, innovative personality that is always thinking outside of the box.
- Deep understanding of social media platforms: Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest etc
- Extensive experience with Social Media Management Systems and Social Listening/Analytics tools. (e.g. Listen First, Traackr, Dash Hudson, Curalate, Social Flow, Tweetdeck, Hoot Suite, etc).
- Experience working across digital media and creative: drawing connections between the brand identity and marketing objectives to inform differentiated and effective new media programs that engage customers, increase awareness and spark advocacy
- Strategic, proactive and supportive qualities
- Attention to detail, responsible, and reliable.
- Creative eye for beauty content
- Experience with community management, customer service, and social engagement.
- Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice.
- Can demonstrate flexibility and composure under pressure
- Strong analytical skills for measuring/tracking success and KPIs.
- Qualitative research skills, including the ability to interpret social insights and data and translate it into actionable business results.
- Exceptional time and project management skills
- Budgeting and organizational skills
- Ability to manage up and communicate effectively on projects
- Capable and driven to quickly learn new technologies and continually upgrade current skill set.
- Flexible and positive attitude; able to work independently and within teams
Kendo Brands, Inc.
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