Social Media Manager

Company: Cupshe

Job title: Social Media Manager

Location: Los Angeles, USA

About Cupshe

Cupshe is a California-inspired beachwear brand created for the most vibrant, fun, and fearless women all over the world. Our brand is founded on the principles of positivity, quality, diversity, and affordability. Since our inception in 2015, we’ve built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover ups, all of our pieces are crafted with love, encompassing patterns, textures, and fabrics that go from beach to brunch effortlessly. We’re committed to stay true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable beachwear.

About the Role

Cupshe is currently looking for an experienced, passionate and creative Social Media Manager to join our dynamic, high-growth beach lifestyle brand. This position will be based in LA.

 As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy and Content in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with Brand Marketing, E-commerce, Digital Marketing, Creative and Merchandising Teams.

Responsibilities

• Develop, implement and manage social media strategy for each relevant platform：Instagram, Tiktok, Pinterest, Facebook, Facebook Group, LinkedIn.
• Be agile, open and have a ‘rapid response’ approach to our online customers
• Define most important social media KPIs across all social channels to always achieve #1 position across all relevant measures
• Be curious to identify NEW content opportunities and trends to social channels
• Develop with cross-channel partners innovative content calendar to express brand personality, key brand priorities and emerging trend moments
• Develop weekly and monthly Social Dashboard with active insights to ensure we are learning and driving results
• Work in-sync with marketing Team members across Influencers, Paid Media and PR
• Manage and oversee social media content working with Creative Team
• Measure the success of every social media campaign to include daily pivots as required to ensure maximum reach and engagement
• Continuously bring emerging social platform and innovation, content, trends and creative opportunities to the organization to ensure ALL brands are relevant in this ever changing landscape
• Prepare brand relevant copy for all posts and work with designers to ensure content is informative, current and on brand point
• Collaborate with Brand Marketing, Ecommerce, Performance Marketing, Creative and Innovation teams to maximize brand priorities
• Develop social commerce strategy and implement to drive sales across all partners
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train other team members as expansion occurs and social needs evolve
• Have strong executive presence, positive attitude and lead team to achieve greatness

Requirements

• BS degree in Marketing or relevant field
• 4-5+ years of experience as a Social Media Manager/Supervisor or similar role
• Social Media Strategist using social media for brand awareness and impressions
• Have a strong passion for all things beachwear and fashion
• Excellent knowledge of Tik Tok, Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media emerging platforms
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Strong understanding of social media KPIs and social media reporting platforms
• Excellent multitasking skills and time-management skills
• Critical thinker and problem-solving skills
• Strong team player and work well cross company channels
• Demonstrate a strong passion for storytelling
• Can effectively work in a fast-changing environment and quickly act on decisions.

Benefits

• Medical insurance (Dental, Vision)
• 401k match
• Paid public holidays
• Paid sick days
• Paid vacation days
• Paid Maternity Leave
• Temporary hybrid work due to Covid-19

CUPSHE