Communications Coordinator – PR Measurement

Position is remote ONLY FOR OHIO RESIDENTS. Must be within driving distance of the Columbus, Ohio office to come in approximately once a month, or as needed.

Please note we are open to hiring new PR/Communications graduates.

We have a great story to tell and are looking for great storytellers to help us inform, persuade and engage our internal and external audiences. Communicators at Nationwide are charged with narrating great stories that inspire people to take action. If you’re up for the challenge, we want to hear from you!

As a Senior Coordinator, you’ll implement internal/external communication programs and tactics to support company and/or business unit objectives and initiatives. We’ll count on you to coordinate communication plans working closely with the Manager.

Do you enjoy public relations? Do you thrive on leveraging data and analytics? Do you get a kick out of analyzing earned media coverage?

Nationwide’s Corporate Communication team is looking for a savvy communicator with a passion for measurement to support our communications measurement efforts.

The role includes:

• Tracking and analyzing internal communications results and news media coverage including traditional, social and broadcast media
• Collecting, reviewing and reporting various metrics and Key Performance Indicators (KPIs)
• Building analytic reports to identify patterns and trends

The ideal candidate:

• Is a communicator-at-heart, who is also analytical, detail-oriented, self-motivated and able to efficiently to support deliverables
• Can digest information and synthesize it under tight deadlines
• Is able to see big-picture developments and succinctly communicate them to others
• Stays up-to-date on current and emerging digital trends, best practices and technologies
• Has experience with news media and social media monitoring tools (e.g., TrendKite, Cision, Sprinklr, Meltwater)
• Is experienced with using search tools (including Boolean search operators) and electronic databases, Excel and reporting
• Google Analytics Certification is a plus

Key Responsibilities:

• Specializes in a communications area such as associate communications, internal/external information dissemination, and internal/external website content and may support a corporate or business unit team
• Develops and distributes communication tactics for a wide range of internal/external communication projects.
• Implements communication programs for assigned internal/external audiences.
• Prepares and disseminates information about/for the company and/or business unit through in-house publications, print, online, video or face-to-face tactics.
• Crafts basic communication plans, discussion guides and presentations with mentorship from the manager.
• Handles all matters with discretion and maintains confidentiality of all information.
• Performs need assessments, as directed, and evaluates possible solutions/alternatives.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Manager/Director, Communications. This is an individual contributor role.

Typical Skills and Experiences:

Education: Undergraduate studies in communications, journalism, advertising or related field preferred.

Experience: Typically, three or more years of related experience in a communications field, including participation in corporate communications projects, editing and writing communications, developing and executing communications projects.

Knowledge, Abilities and Skills: Validated knowledge in communication techniques. Proven knowledge in advertising, public relations and/or sales/marketing communication concepts is preferred. For web positions, need to be familiar with online writing practices and understand internet/intranet as a communications vehicle. Ability to execute tactics involved in short- term communications projects using strong organizational and planning skills. Ability to research, plan and develop communications tactics in support of communication plans. Ability to influence creative service teams and management. Able to prepare and present verbal presentations and demonstrations translating policy and technical concepts to all types of audiences. Good verbal and written communication skills. May require bilingual skills i.e., English and Spanish. Must have high-level proficiency in Microsoft 365, including Word, PowerPoint and

Nationwide