Summary of Position
- Manage earned media strategy and high-priority projects for the Public Relations Department.
- Establish regular PR strategies, tactics, and media campaigns to highlight the Enterprise, its initiatives, and employees.
- Work with executive teams on proactive, reactive and crisis communications needs, as appropriate.
- Contribute to and support the development and implementation of strategic public/media relations programs designed to promote the brands assigned
- Develop media outreach strategies and media pitches, help to fulfill incoming media requests, and serve as key contact for select media outlets.
- Draft press releases, holding statements, talking points, Q&As, thought leadership pieces, etc.
- Contribute to the writing and production of internal communications.
- Identify and pitch topics/experts that position the EmblemHealth family of companies as leaders in the health insurance, wellbeing, and healthcare industries.
Principal Accountabilities:
Earned Media & Editorial:
- Draft and distribute public relations materials, including press releases, media prep, positioning papers, blog posts, executive-bylined articles, talking points, speeches, letters to the editor and scripts.
- Develop earned media strategies and proactively pursue visibility opportunities that differentiate the Enterprise and brands within the EmblemHealth family of companies.
- Respond to daily media questions or requests for interviews, coordinating media interviews and prepare spokespeople for appearances and rapid response statements.
- Develop creative strategies and tactics to amplify our earned strategy, including podcasts, influencer partnerships, online publishing platforms, awards and recognitions, and paid opportunities.
- Foster strong relationships with local and national reporters and proactively pitch stories.
- Identify, establish, and maintain relationships with elected officials and community leaders, union leadership (if appropriate), bloggers and other influencers.
- Collaborate with EmblemHealth’s in-house creative and videography teams to develop content showcasing the EmblemHealth family of companies’ thought leadership.
- Provide live social media and blog coverage of conferences and executive-level events in partnership with EmblemHealth’s Social Media Team, if appropriate.
- Establish a stable of media-trained internal subject matter experts for conferences, speaking opportunities, and live interviews.
- Conduct and attend strategy meetings directly with the AVP, Public Relations, and Corporate Affairs officers.
Project Management & Training:
- Lead press trainings for company spokespeople.
- Partner with the Social Media Team to conduct LinkedIn audits and trainings.
- Develop and maintain paid, inhouse and earned editorial calendars and reports.
- Provide proactive, onsite, hands-on support at corporate and community events where there is a media presence.
- Act as a primary spokesperson and liaise with press on various media inquiries and media events.
Crisis Communication:
- Develop and implement communications strategies to protect and enhance EmblemHealth and AdvantageCare.
- Physicians’ brand reputations during and in anticipation of crisis situations.
- Triage and respond to media inquiries during and outside of business hours.
- Coordinate across executive leadership, Legal, Human Resources, and other key partners to coordinate crisis response.
Qualifications:
- B.A. or B.S Journalism, Public Relations or Communication
- 5 – 8+ years of relevant, professional work experience (R)
- Experience in public or media relations (R)
- Familiarity with the New York and/or Connecticut press corps (P)
- Experience developing issue-based communications (R)
- Excellent communications skills (verbal, written, presentation, interpersonal) (R)
- Health insurance, healthcare, and public affairs experience/knowledge (P)
- Keen awareness and interest in current events, news, and popular culture (R)
- Spanish or other secondary language proficiency (P)
- Willingness and ability to attend events at Enterprise locations, in the communities we serve, and other locations, as requested (R)
- Proficient with MS Office (Word, Excel, PowerPoint, Outlook, Teams, etc.) (R)
- Must live in the tri-state area (NY, NJ, or CT) (R)
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