Senior Manager of Public Relations

AppsFlyer, North America, is a certified Great Place to Work® with 99% of our team members proudly sharing their feedback about our great culture! Not only are we recognized for our culture, but we’re also named “Best Overall Mobile Marketing Company” by BusinessWire and backed by household names; Salesforce Ventures, Goldman Sachs, and General Atlantic, just to name a few. We’re growing at an exciting rate and we can’t wait for you to join us!

We proudly look beyond revenue to define success, we strive to create a better society through a range of global initiatives designed for long-lasting impact. 1% of our company’s resources are invested to make a positive change in the world through AppsFlyer Cares – https://www.appsflyer.com/company/social-impact/

What we are looking for:

To further this mission in the North America market, we’re looking for a PR and Communications Lead, North America at AppsFlyer. You will be a key member of AppsFlyer’s North America marketing team, responsible for creating and amplifying the AppsFlyer narrative, cultivating strong relationships with the media, industry influencers, analysts, and experts as part of our efforts to grow brand awareness, authority, and affinity in the marketing technology ecosystem.

What You’ll Do:

• Create and own Public Relations and owned media strategy, plans, and budget estimates with quantifiable success targets
• Prioritize PR and communication programs with a clear framework that is supported by internal stakeholders
• Spearhead the creation of a sustainable framework and process for regular trend-spotting and data reports to drive thought leadership and news cycles around AppsFlyer’s proprietary insights
• Leverage data and insights from cross-functional teams and stakeholders to identify key trends and opportunities, aligning our stories and news in ways that advance AppsFlyer’s business priorities
• Lead the strategy and facilitate the execution of press and branding events and engagements
• Develop key messages that communicate the attributes of the company and the brand’s narrative
• Align PR strategies with business milestones and work in close partnership with internal stakeholders across marketing, community, and product to ensure timelines, messaging, and deliverables meet the needs of the business
• Guide and manage external PR agency partners with clear scope-of-work and satisfactory output
• Develop strong, mutually beneficial relationships with key journalists and media outlets to help project a positive image of the brand and the company
• Manage inbound media queries related to PR programs and support broader media air traffic control as necessary
• Monitor message pull-through and measure message effectiveness and impact on a monthly basis and adapt programs as necessary to deliver goals
• Manage annual and quarterly reporting processes to assess and measure results and impact of PR programs
• Engage with data teams to understand metrics and trends that may be used to shape or strengthen PR efforts
• Manage PR crisis with proactive playbook and real-time program leadership
• Having a growth mindset and not afraid of being scrappy to implement proof-of-concept pilot initiatives

What You Have:

• Bachelor’s degree in journalism, marketing, communications/PR or a related discipline
• 6-8+ years of experience in a progressive communications/public relations position within a fast-moving business environment and a proven track record in brand and B2B technology communications
• Excellent written and verbal communications skills for business audience
• Expertise in media relations and high comfort level working with the media (proactively and reactively)
• Ability to anticipate how stakeholders across media, customers, prospects, partners, employees, the community, regulators and the public will react to ideas, messages and viewpoints on important and evolving industry issues
• Excellent project management skills; ability to manage several initiatives at once; ability to switch between strategic and tactical work seamlessly
• Graceful under fire: performs well under pressure and consistently meets deadlines
• Strong business acumen and good knowledge of current affairs relevant to the business
• Experience in marketing technology or the mobile marketing ecosystem required
• Understanding of communications measurement framework

Bonus Points:

• A mix of agency and in-house experience is a plus
• Having a network of reporters and/or analysts relevant to the AppsFlyer ecosystem is highly desirable

For our US-based candidates, the expected On Target Earnings (OTE) are between $174,250 and $227,000 (including bonus or commission). The offer varies on many factors including market location, job-related knowledge, skills, experience, interview results, references, etc.

Benefits include:

• Competitive compensation including stock options
• A wide variety of Medical, Dental & Vision plans
• Access to Flexible Spending Account (FSA) & Health Savings Account (HSA)
• Short-term & Long-term Disability
• 401k with 4% matching
• Premium Calm Subscription
• EAP options to assist with mental health
• Generous Parental Leave (birthing & non-birthing parents)
• 4 quarterly paid recharge days, in addition to a generous PTO plan
• Learning & Development Programs (Access to LinkedIn Learning, workshops w/ external & internal trainers, and more)
• Stipends for groceries, physical & mental health, transportation, mobile devices
• Variety of voluntary plans that support our rocketeers’ needs – legal, pet insurance, AD&D, supplemental life insurance up to 6 times of the base salary

AppsFlyer