Who We Are
Theorist Inc. is one of the largest and most respected new media production studios and YouTube creator studio. We produce flagship channels ”Game Theory,” ”Film Theory,” ”Food Theory,” and ”GTLive.” Theorist has a combined subscribership of ~35M subscribers on YouTube and garners 100M+ views/month.
The Role
This Creative Director position is a key leadership role at Theorist, leading the growth and creative oversight of the flourishing YouTube channel, Food Theory. Partnering directly with the Chief Creative Officer and CEO to ensure ongoing success of the channel, this management-level position requires an intellectually curious and self-driven candidate; dedicated to learning new topics, pushing the needle forward in unexpected ways to discover content opportunities, and always finding excitement in the fast pace of new media content.
The ideal candidate is the ultimate foodie; with experience and interest in food trends, research, ideation and pop-culture. This person is inventive, current on trends, open-minded and agile (i.e. no content snobs here–we’ll try everything). This job is in a supportive team environment, but it’s a job on the internet. Episodes we make are sometimes loved and sometimes receive audience critique. A candidate for this role should have a love of experimenting with new ideas and new topics over time.
This position is a full time role and based out of the Theorist headquarters in Raleigh, North Carolina. However, the team is open-minded to alternative arrangement for the right fit. Relocation is also an option.
What You’ll Do
CREATIVE OVERSIGHT:
- Responsible for building upon and maintaining the channel vision and message.
- Collaborate with editors and writers to bring channel visions to life.
- Work directly with the Chief Creative Officer, CEO, and fellow Theorist Creative Directors.
WRITING:
- Ideate on episodes of Food Theory in accordance with the current upload schedule and cadence.
- Script and/or editing scripts for Food **Theory, **providing feedback to freelance writing team, advising Theorist team leadership on updates and changes to scripts.
- Conduct exploratory research.
- Assisting CCO to recruit additional freelance writers where needed.
EDITING INPUT:
- Provide explanatory notes to Food Theory **editing team as needed to ensure clear communication of ideas through visuals.
- Shoot in B-roll, as needed and possible based on location.
- Provide instructions or communicate needs for on-camera scenes to talent and team.
- Appear on occasional cameos in episodes, including voiceover or on camera (to be mutually approved in each instance).
EPISODE APPROVALS:
- Provide input as needed to Theorist channel manager to prepare Film Theory episode packaging, including approving final video packaging.
BRANDED CONTENT COORDINATION:
- Work with Theorist leadership members to generate episode topics, original show concepts, and integration possibilities that align with client goals.
- Communicate with Sales Reps to ensure branded content meets client expectations.
- Manage brand partnerships as needed.
INDUSTRY APPEARANCES:
- Attend occasional relevant events with Theorist team (e.g. VidCon, YouTube Studio Summit, YouTube Gaming Summit, SXSW, Google events, etc.) pending availability.
- Occasional appearances on a panel or in a publicly-facing conference role, pending availability and to be mutually approved in each instance.
What You’ll Bring
Must Haves:
- Experience and/or strong interest in food vertical.
- Strong creative vision, with an eye on business objectives.
- Proven ability to develop successful concepts.
- Avid researcher; topics, movies, genres, etc., that you might have no background in previously.
- Ability to write a persuasive essay about a broad range of topics related to Food Theory.
- Articulate communication skills around complex ideas; written, verbal, and on camera.
- Ability to translate information into visual ideas for editors to fluidly understand concepts.
- Natural eye for design and a prolific generator of dynamic ideas that connect with all types of audiences.
- Collaborative, supportive, low-ego work ethics.
Nice to Haves:
- Skilled on voiceover.
- Experience managing and working directly with a creative team.
- Experience as a writer in new media (social video platforms).
- Experience as a copywriter, graphic designer, or production artist.
- Experience in project management, with a focus on creative direction.
What You’ll Get
- Competitive salary.
- Full benefits including health insurance and retirement plans.
- Joining a well-respected company with multiple top channels in the space.
- Creative ownership of a booming YouTube channel.
- Opportunity to build personal creative voice.
- Opportunity to scale a team in hyper growth.
- Supportive environment where all ideas are welcomed and encouraged.
- Fun and motivating HQ work environment supplied with all equipment needed for the role.
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