Location: NYC, NY or Remote
Reporting to: EVP, Learning/Head of Enterprise Marketing
The Director, Event Marketing will be an integral part of the team at CyberRisk Alliance (CRA) and will be responsible for leading the marketing vision, strategy, planning, and execution of the promotion of CRA’s growing portfolio of industry leading events to achieve attendee and revenue goals. This individual will be responsible for actively measuring event performance and ROI, as well as working collaboratively across the organization to drive attendance and optimize the value of our events.
This is a full-time role that will report to the Head of Enterprise Marketing and the EVP of Learning, while collaborating with other team members from content and editorial, enterprise marketing, content, event operations, audience, sales, customer success, and more.
Primary Job Responsibilities:
- Responsible for formulation of marketing strategy from beginning to end and implementation of marketing activities to achieve event revenue goals for events
- Develop formal marketing plans for each event outlining direct marketing, digital marketing and database strategies
- Build audience growth strategy and work with internal resources to build lists and expand the reach
- Create and oversee the execution of the digital strategy for search, social media and web content for assigned events
- Deliver successful marketing campaigns – on time and on budget – contributing throughout the process and providing final approval
- Optimize campaign CPA and ROI and provide reporting and analysis
- Perform mid-campaign and post-event analysis and use it to inform and improve
- Manage a comprehensive events budget; responsible for all aspects of forecasting, budgeting, and reporting
- Maintain consistent communications across the organization to ensure consistent alignment and transparency of event goals and strategies
- Execute onsite event management of events (where necessary)
- Oversee all pre-event and post-event communications and marketing initiatives and deliverables
Qualifications:
- 8+ years’ experience in event marketing, with direct experience in event promotion and/or business to business environment
- Bachelor’s Degree in marketing or equivalent experience in event marketing
- Experience working collaboratively with teams across the organization to successfully execute events
- Detail-oriented, organized, and able to successfully direct multiple projects through completion while accelerating business results
- Data-driven, budget-conscious, creative problem solver
- Strong written (copywriting and editing) and verbal communications skills
- Experience leading a team of event marketing professionals to drive creative and thoughtful event strategies that utilize all mediums
- Team management experience with proven leadership in managing a team of remote direct reports
- Experience with email marketing, marketing automation, and campaign analysis
- Comfortable working under pressure and in a fast-paced environment
- Excellent project and time management skills
- Expert knowledge of event platforms and measurement
- Direct experience with Marketo or another marketing automation platform is preferred
- Familiarity with or a strong interest in learning about the information security industry
Job Information (NYC)
For individuals assigned and/or hired to work in New York City, CRA is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account numerous factors that are considered in making compensation decisions including but not limited to a candidates’ qualifications, skills, competencies, experience and location. A reasonable estimate of the current range is $120,000 to $130,000, which does not include other compensation benefits package.
Equal Employment Opportunity
CyberRisk Alliance is committed to equal employment and advancement opportunity for all employees and candidates for employment without regard to race, color, ancestry, national origin, religious creed, gender, physical or mental disability, veteran status, sexual orientation, age or marital status in accordance with the applicable laws and regulations.
About CyberRisk Alliance
CyberRisk Alliance (CRA) is a business intelligence company serving the high growth, rapidly evolving cybersecurity community with a diversified portfolio of services that inform, educate, build community, and inspire an efficient marketplace. Our trusted information leverages a unique network of journalists, analysts and influencers, policymakers, and practitioners. CRA’s brands include SC Media, Security Weekly, ChannelE2E, MSSP Alert, InfoSec World, Identiverse, Cybersecurity Collaboration Forum, its research unit CRA Business Intelligence, the peer-to-peer CISO membership network, Cybersecurity Collaborative and now, the Official Cyber Security Summit and TECHEXPO Top Secret.
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