Digital Product Director

About Kitsch:

KITSCH is proud to be recognized as a self-financed, female-owned global accessory brand built on positivity and pure hard work. Established in 2010, with a business plan no longer than a paragraph, Kitsch has grown from door to door sales to selling products in over 27 countries across 20,000 retail locations worldwide.

KITSCH is committed to creating high quality products that are effortless, elevated and easy to use. From fashionable shower caps to our viral towel scrunchies, we aim to evolve your everyday essentials.

The Digital Product Director owns our single most valuable assets, our customer facing web properties. While many individuals and teams collaborate on the website, this role maintains primary accountability for its overall strategy and effectiveness. They’ll work directly with the Senior Director of Marketing to create robust, innovative and effective website experiences, as well as collaborate closely with heads of: Acquisition, Retention, Creative, Merchandising, Tech/Engineering, Design and more to bring initiatives to life.

Responsibilities:

• Day-to-day oversight of web properties including: content strategies, user journeys/flows, merchandising, testing/optimization, analytics, etc.
• Develop and maintain ongoing an understanding of key customer/traffic segments and funnels, and work to optimize experiences for each
• Conversion optimization – continually forms smart hypotheses, develops and implements tests and analyzes results to improve the aggregate customers, subscribers, revenue dollars and contribution margin flowing through the site.
• Merchandising – oversees regular maintenance of all merchandisable pieces of real estate on the website (e.g. homepage, collection pages, various navigational elements, collections, up/cross selling elements, product recommendations, etc. etc.) all to ensure the right visitors see the right products or categories at the right times.
• Site Content – oversees best practices, and effectiveness of all site content: visual, written, and interactive.
• Site Hierarchy – creates and maintains a logical hierarchy of products, pages, navigation, and content in general that makes intuitive sense to visitors and effectively moves them through the funnel.
• Web Analytics – maintains the implementation and accuracy of web analytics tools for business users, as well as associated reports, dashboards and analyses. Tracks site trends over time and performs regular ad hoc analyses to identify issues and opportunities
• Ensure all team members and processes are scalable with the needs of the business – you will regularly break down and build onsite functions back up for additional phases of growth.
• …and anything else that has a bearing on the experience a customer has with our D2C website(s), or how effectively they function for business objectives

Requirements:

• 5-7 years of demonstrable, hands on ecommerce experience scaling high growth, high scale D2C brand(s) web properties across varied functions
• Standout cross functional project management skills
• Experience planning, structuring and executing AB and MVT testing & follow up analyses
• Ability to hire, train and motivate a team of on-site marketers
• Intimate knowledge of various web analytics and BI tools (preferably Looker, Google Analytics, and Microsoft Clarity). Major bonus points for advanced analytics capabilities in SQL or Python.
• Willingness and ability to be both a leader on the team, as well as someone who gets their hands dirty to execute daily responsibilities

What We Bring To The Table…

• Competitive Pay/Benefits
• A dynamic team
• You like discounts? We got you!
• An open mind for new ideas
• Growth…growth and some more growth!

Our Hiring Practices:

KITSCH LLC is an equal opportunity employer. We are committed to work in an environment that supports, inspires, and respects all individuals and recruit on merit-based processes regardless of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.

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Kitsch