Senior Manager, Commerce & Retail Media

Company Description

Carat is an award-winning media agency with a command of media convergence used to optimize business performance for clients. Named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports, Carat redefines the level of ambition they have for media through an unparalleled capability to understand real people; their passions, motivations and behaviors, and uses this knowledge to ultimately deliver immersive media experiences on behalf of clients including GM, Microsoft, P&G, and Pfizer.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Carat is an agency of dentsu.

Job Description

Carat is looking is looking for an eCommerce Marketing Senior Manager to support retail clients in multiple verticals., working with one of our largest clients, an automotive manufacturer Reporting into a Director of Retail Media, the Sr Manager will demonstrate the ability to plan, lead launches and optimization, and provide impactful reporting on client marketing campaigns within Amazon Sponsored Ads. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights, and projects in a timely manner and within budget plans supporting the team with flawless execution. The ideal candidate would also enjoy working on cross-functional client teams, collaborating with other channel experts to drive integrated marketing support for our clients.

You Will

• Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client’s goals.
• Plan and execute retail search and retail display campaigns, including account setup, campaign builds, daily optimization, bid strategy development and managed and budget pacing.
• Use the latest technology and best practices to build strategic automation into campaign management and reporting.
• Work with our reporting teams and tech to develop and update performance reports to provide actionable insights and analysis
• Ensure campaigns follow best practice guidelines
• Assist and attend regularly schedule client performance and status meetings and ad-hoc client presentations.
• Collaborate across our client team and channels.

Qualifications

• Enthusiasm for performance marketing, new platforms and the exciting world of eCommerce and emerging platforms.
• At least 4 years digital performance marketing experience in Amazon.
• Additional experience in eCommerce / retail search, paid search, PPC, paid social, programmatic, or related field preferred.
• Experience managing budgets, meeting KPIs and informing KPI goals
• Working knowledge of bid management platforms preferred
• Strong excel skills and analytical mindset, with the ability to identify trends and insights through data analysis
• Strong personal organizational, communication and prioritization skills with a strong attention to detail. Experience collaborating with peers and guiding other team members.
• Enjoy learning new platforms, skills and analyzing data and working with agility and learning more about retail media capabilities.
• Well-honed communication skills with senior audiences
• Ability to analyze complex issues and to develop relevant and realistic plans, programs and recommendations to solve client challenges
• High levels of integrity, autonomy, and self-motivation

Additional Information

Our Benefits:

• Comprehensive healthcare plans
• Unlimited PTO
• Paid Maternity and Paternity leave
• 401k

The anticipated salary range for this position is $68,000 – $106,000 annually. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/ 

About Dentsu International

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands – Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
dentsu Media