At Sunday Cool, marketing is about creating unpredictably engaging experiences for both prospective and existing customers. We do this by taking a unique approach with our content in both building awareness around our apparel and products, as well as in the way we nurture existing customers; turning them into raving fans.
We’re looking for an experienced, intuitive, and versatile marketing manager who is eager to do this and more. The ideal candidate will have experience in developing and executing marketing campaigns while managing and inspiring a team. They should be equally proficient in day-to-day marketing activities as well as long-term planning, both from a strategic and tactical level. This manager will strive to exceed expectations, even under tight deadlines.
The Marketing Manager will be responsible for executing the content marketing strategy for all brands and platforms: Sunday Cool, Cool Carll, and the Ninjas are Butterflies podcast. They will oversee our web presence, marketing automation and email campaign execution as well as manage social media content and copywriting for each of Sunday Cool’s marketing channels and brands with the goal of expanding our reach and impact, while driving customers back to our products.
To ensure success, the ideal candidate will need extensive knowledge of marketing strategies and the intuitive ability to identify new business opportunities while applying an inbound marketing strategy to our unique work at Sunday Cool.
The Primary Objectives and Areas of Responsibility of the Marketing Manager role include, but are not limited to:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging our internal team while driving collaboration
- Analyze customer insights, sales cycles, market analysis, and marketing best practices to build successful strategies, customer journeys, and campaigns
- Create, maintain, and conduct analytics reporting across web, social, and email platforms and extract key insights for future campaign development and go-to-market strategies, complete with proposals and recommendations on tactics presented to the Director of Marketing
- Collaborate with Sales, Art, and Product Development Teams to design, test, and evolve lead-nurturing tactics
- Ensuring collaboration across each subset of the marketing team, from content to branding to video production
- Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Gather customer and market insights within our CRM, Salesforce, to inform marketing strategies, increase customer conversions, and generate more qualified leads
- Oversee the implementation and execution of inbound marketing strategy using our marketing automation software, Ortto
- Identify the effectiveness and impact of current marketing initiatives with tracking and analysis reporting to the Director of Marketing
- Present ideas and final deliverables to the Director of Marketing and internal and external teams, and communicate with the full Executive Team about marketing initiatives, strategies, and budgets
Knowledge, Skills and Requirements:
- Bachelor’s degree in marketing, business, or related field, with 2-3 years of relevant work experience, and examples of recent work. 3-5 years experience would be optimal for this position.
- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with an eye for creativity
- Experience with marketing automation and CRM tools
- Experience with mass email clients (e.g. MailChimp, Marketing Cloud, Constant Contact)
- Excellent organizational, time-management, and multi-tasking skills with strong attention to detail.
- Ability to accept constructive feedback and make changes.
- Ability to contribute individually, and participate across teams.
Sunday Cool, LLC
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