Marketing Director, North America
Locala – The Drive-to-Store Platform – is the first and only advertising technology to connect brands to consumers by bridging the gap between digital advertising and the real-world. Locala created a unified technology for marketers to manage, measure, and optimize incremental visits in real-time to online and physical stores. Locala is committed to transparency and full autonomy for its clients and relies on data obtained only with the user’s explicit consent. Founded in 2011 by mobile marketing pioneers, Locala has 180+ employees and services more than 600 advertisers worldwide and has won more than 30 international awards including Best Location Platform in the US.
The company has ten offices in the US, Europe, Asia Pacific, and Latin America. We are seeking motivated and hardworking individuals to join our fun-loving team!
Locala is looking for a US Marketing Director to drive awareness and understanding of our commerce media platform among brands and agencies. Based in the US we’re looking for someone with a solid marketing background, who can roll up their sleeves, think creatively and work independently to deliver successful marketing and communications campaigns.
This position is based in New York and able to come into the office at least 1x a week and available to travel regularly.
Job Specifications
Your role
The US Director of Marketing will report to the US Managing Director and your role will involve:
- Develop strategic sales content that customizes the global USPs, branding, positioning, tone, and strategy for the different needs and nuances of individual markets
- Develop thought leadership content extending Locala’s global content strategy into individual market needs
- Work with global product, marketing, sales and management teams to fully manage the sales enablement phase of product marketing and product launches
- Under the supervision of the US Managing Director: develop quarterly Field Marketing plans (Customer marketing, Event marketing, Account-based Management, Sales, Demand Generation ). Present plans to the territory Sales VPs for implementation in order to increase brand awareness within the industry and increase penetration within current client base
- Work with the Global Sales Marketing Operations Lead in order to actively monitor all business growth KPIs in real-time, including: lead conversion rates, opportunity close rates, share of voice, and more
- Manage territorial marketing budgets working closely with finance in order to ensure all projects are executed within forecasts with proper ROI assigned after execution is complete
- Potentially recruit, train, supervise, support and develop a marketing team
What we expect from you:
- Proven track record (5-10 years) in orchestrating successful marketing plans in an international environment
- Must have experience working in digital advertising, location analytics or media industry
- Strong knowledge of the technology industry and digital landscape
- Fluency in English is mandatory
- Fluency in French and/or Spanish is a big plus
- Proven technical copywriting skills and track record in developing high quality content
- Ability to synthesize and adapt complex data into company, industry and PR discourse
- Ability to handle multiple tasks and projects simultaneously
- Creative skills with a strong attention to detail and quality
- Team player with high energy and positive attitude
- Bachelor’s degree in Marketing, or closely related field is mandatory
Our values
- Care: We are fair to all. We act transparently, responsibly and sustainably towards people and the planet
- Invent: We take risks and put ourselves to the test. Our products are unique and challenge the status quo
- Succeed: We help you succeed. We set the bar high, work together and commit to delivering an outstanding product achieving excellence every single day
At Locala, we are committed to diverse and inclusive hiring and to promoting equal opportunities throughout our processes and beyond. Our offers are open to everyone, regardless of origin, gender, religion, disability, etc. Do not hesitate to apply!
Compensation Range: $130,000-180,000 with up to $20,000 in bonus. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer 100% health insurance coverage for the employee, disability, life insurance, paid parental leave, wifi reimbursement, 401k and paid time off.
Locala
Related jobs:
Visiting Cheerleaders – Background Actors
Job Description
A scripted television series is casting background actors to portray visiting cheerleaders for a college football team. This role is perfect for energetic performers who can bring school spirit, enthusiasm, and team presence to stadium and sideline scenes.
Job Responsibilities
-
Portray a college cheerleader during football-related scenes
-
Perform basic cheer movements, reactions, and crowd support
-
Follow choreography, blocking, and direction from the production team
-
Maintain high energy and continuity throughout filming
Requirements
-
Ages 18–26
-
All genders and ethnicities welcome
-
Athletic or cheer-ready appearance preferred
-
Must NOT have previously portrayed a cheerleader for the show’s hero team
-
Comfortable performing in group sports environments
-
Must be able to work as a local hire
Compensation
-
Non-union background role
-
$121 for up to 10 hours
Retail Chain Store Commercial – Adults, Kids, Families, and Specialty Talent
Job Description
A national retail chain store commercial is casting a wide range of talent to represent authentic, optimistic, and diverse everyday people. This production is seeking individuals and families who feel real, relatable, and representative of communities across the country. Differently abled talent and performers of all backgrounds are strongly encouraged to apply.
Job Responsibilities
-
Appear in a commercial portraying real-life shopping and lifestyle moments
-
Follow direction from the commercial production team
-
Perform naturally on camera in a retail environment
-
Participate in fittings and filming as scheduled
Requirements
-
All genders and ethnicities welcome
-
Florida-based talent able to work as a local hire in Tampa
-
Comfortable on camera and able to follow simple direction
-
Talent should project authenticity, warmth, and optimism
Available Talent Categories
-
Adults: ages 20–35, 40–55, and 60+
-
Teens: ages 12–18
-
Kids: ages 4–10
-
Babies: ages 0–1.5
-
Families: real families preferred, including real siblings and couples
-
Differently abled talent: all disabilities accepted, ages 1–90
-
Real professional dancers: ages 18–50
-
Real yoga enthusiasts: ages 20+, practicing regularly and able to hold basic poses
Compensation
-
Adults: $1,000 for up to 10 hours
-
Kids: $500 for up to 10 hours or maximum allowed on set
-
Overtime: $150 per hour
-
Adult TV buyout: $2,500 (if appearing in final edit)
-
Kids TV buyout: $2,000 (if appearing in final edit)
-
Fitting pay: $250 for up to 4 hours
Medical Examiner – Background Actor
Job Description
A television production is casting background actors to portray medical examiners in professional forensic scenes. This role is ideal for performers who can bring a calm, serious presence to medical and investigative settings on camera.
Job Responsibilities
-
Portray a medical examiner in scripted forensic scenes
-
Follow on-set direction and maintain continuity
-
Appear professional, focused, and believable in a clinical environment
Requirements
-
Caucasian men and women
-
Ages 30 and up
-
Professional, clean, and credible appearance
-
Comfortable working in medical or investigative-style scenes
-
Must be able to work as a local hire
Compensation
-
$96 for up to 8 hours
-
Time and a half after 8 hours
Armored Truck Mechanics (With Vehicles) – Background Actors
Job Description
A television series is casting background actors to portray armored truck mechanics in vehicle-focused scenes. These roles support realistic depictions of armored transport operations.
Job Responsibilities
-
Portray a working armored truck mechanic
-
Perform light mechanical actions on camera
-
Follow direction during vehicle and loading scenes
Requirements
-
All genders and ethnicities
-
Ages 20s–40s
-
Experience in mechanical or vehicle-related work preferred but not required
-
Must own a vehicle that is not red or white
-
Vehicle should ideally have a key fob capable of triggering the car alarm remotely
Compensation
-
Background actor day rate
-
$20 bump for use of personal vehicle
Armored Truck Mechanic – Featured Background Actor
Job Description
A featured background role is available for an armored truck mechanic in a television production. This character appears in scenes alongside armored personnel and supports the authenticity of mechanical and security operations.
Job Responsibilities
-
Portray an armored truck mechanic on camera
-
Interact naturally within security and vehicle-based scenes
-
Follow production direction and blocking
Requirements
-
Male performers
-
Latino talent encouraged
-
Age range: 40s
-
Experience in mechanical, vehicle, or technical fields preferred but not required
-
Comfortable working around armored vehicles
Compensation
-
Featured background actor day rate
-
Additional $50 bump for featured DPP role
Armored Guards / Employees (With Vehicles) – Background Actors
Job Description
A television production is seeking background actors to portray armored guards and armored company employees in professional security scenes. These roles add realism to high-stakes moments and require a clean, authoritative presence on camera.
Job Responsibilities
-
Portray armored guards or security employees in scripted scenes
-
Follow on-set direction during fittings, photoshoots, and filming
-
Appear professional, alert, and camera-ready
-
Use personal vehicle as part of the scene when required
Requirements
-
All genders and ethnicities
-
Ages 30s–50s
-
Clean-cut appearance with a law enforcement or security look
-
Experience in security, law enforcement, or similar fields preferred but not required
-
Must own a vehicle that is not red or white
-
Vehicle should ideally have a key fob capable of triggering the car alarm remotely
Compensation
-
Background actor day rate for filming
-
$20 bump for fitting
-
$20 bump for use of personal vehicle
Uniformed Police Officers – Background Actors
Job Description
Casting background actors to portray uniformed police officers in a television series. These roles help build realism in law enforcement scenes.
Job Responsibilities
-
Portray uniformed police officers on camera
-
Follow blocking, direction, and set protocols
-
Maintain a professional law enforcement presence
Requirements
-
All genders, ages 20s–50s
-
Any ethnicity welcome
-
Experience in law enforcement-style roles preferred but not required
-
Must be new faces to the series
-
Must be local hire
Compensation
-
Pay guaranteed at $96 for up to 8 hours
-
Time and a half after 8 hours
Detectives – Background Actors
Job Description
A scripted television series is casting background actors to portray detectives in investigative scenes.
Job Responsibilities
-
Portray detectives in professional law enforcement settings
-
Follow direction and maintain scene continuity
-
Appear confident and authoritative on camera
Requirements
-
All genders, ages 20s–40s
-
Any ethnicity encouraged to apply
-
Experience in similar roles preferred but not required
-
Must be new faces to the series
-
Must be local hire
Compensation
-
Pay guaranteed at $96 for up to 8 hours
-
Time and a half after 8 hours
Tactical Law Enforcement – Background Actors
Job Description
Casting background actors to portray tactical law enforcement officers in action-driven scenes for an episodic television series.
Job Responsibilities
-
Portray tactical law enforcement personnel on camera
-
Follow precise blocking and direction
-
Maintain professional, authoritative presence
Requirements
-
All genders, ages 20s–40s
-
Any ethnicity welcome
-
Experience in law enforcement or similar fields preferred but not required
-
Must be new faces and not previously established in law enforcement roles on the show
-
Must be local
Compensation
-
Pay guaranteed at $96 for up to 8 hours
-
Time and a half after 8 hours
Family Hotel Guests – Background Actors
Job Description
A television series is seeking families and individuals to portray family hotel guests in interior scenes. Families are especially encouraged to apply.
Job Responsibilities
-
Appear as hotel guests in family-oriented scenes
-
Interact naturally with other performers
-
Follow blocking and direction on set
Requirements
-
All genders and ethnicities
-
Ages 14+
-
Families welcome
-
Must be able to work as a local hire
Compensation
-
Pay guaranteed at $96 for up to 8 hours
-
Time and a half after 8 hours
Tourists / Hotel Guests – Background Actors
Job Description
Casting background actors to portray tourists and hotel guests in busy hotel scenes for an episodic television production.
Job Responsibilities
-
Portray hotel guests in lobby and common area scenes
-
Walk, interact, and react naturally on camera
-
Take direction from the assistant directors
Requirements
-
All genders, ages 18+
-
Any ethnicity encouraged to apply
-
Comfortable appearing in public, crowded scenes
-
Must be a local hire
Compensation
-
Pay guaranteed at $96 for up to 8 hours
-
Time and a half after 8 hours
Cleaning Lady – Background Actor
Job Description
A television series is seeking background actors to portray a cleaning lady in hotel scenes. This role adds realism to interior locations and is a great fit for performers interested in background work on a scripted series.
Job Responsibilities
-
Portray a hotel cleaning staff member in active scenes
-
Perform natural cleaning actions on camera
-
Follow on-set direction and maintain continuity
Requirements
-
Female performers, ages 18+
-
Any ethnicity welcome
-
Experience in a similar field preferred but not required
-
Must be able to work as a local hire
Compensation
-
Pay guaranteed at $96 for up to 8 hours
-
Time and a half paid after 8 hours