Director of Marketing, North America (NYC)

Marketing Director, North America

Locala – The Drive-to-Store Platform – is the first and only advertising technology to connect brands to consumers by bridging the gap between digital advertising and the real-world. Locala created a unified technology for marketers to manage, measure, and optimize incremental visits in real-time to online and physical stores. Locala is committed to transparency and full autonomy for its clients and relies on data obtained only with the user’s explicit consent. Founded in 2011 by mobile marketing pioneers, Locala has 180+ employees and services more than 600 advertisers worldwide and has won more than 30 international awards including Best Location Platform in the US.

The company has ten offices in the US, Europe, Asia Pacific, and Latin America. We are seeking motivated and hardworking individuals to join our fun-loving team!

Locala is looking for a US Marketing Director to drive awareness and understanding of our commerce media platform among brands and agencies. Based in the US we’re looking for someone with a solid marketing background, who can roll up their sleeves, think creatively and work independently to deliver successful marketing and communications campaigns.

This position is based in New York and able to come into the office at least 1x a week and available to travel regularly.

Job Specifications

Your role

The US Director of Marketing will report to the US Managing Director and your role will involve:

• Develop strategic sales content that customizes the global USPs, branding, positioning, tone, and strategy for the different needs and nuances of individual markets
• Develop thought leadership content extending Locala’s global content strategy into individual market needs
• Work with global product, marketing, sales and management teams to fully manage the sales enablement phase of product marketing and product launches
• Under the supervision of the US Managing Director: develop quarterly Field Marketing plans (Customer marketing, Event marketing, Account-based Management, Sales, Demand Generation ). Present plans to the territory Sales VPs for implementation in order to increase brand awareness within the industry and increase penetration within current client base
• Work with the Global Sales Marketing Operations Lead in order to actively monitor all business growth KPIs in real-time, including: lead conversion rates, opportunity close rates, share of voice, and more
• Manage territorial marketing budgets working closely with finance in order to ensure all projects are executed within forecasts with proper ROI assigned after execution is complete
• Potentially recruit, train, supervise, support and develop a marketing team

What we expect from you:

• Proven track record (5-10 years) in orchestrating successful marketing plans in an international environment
• Must have experience working in digital advertising, location analytics or media industry
• Strong knowledge of the technology industry and digital landscape
• Fluency in English is mandatory
• Fluency in French and/or Spanish is a big plus
• Proven technical copywriting skills and track record in developing high quality content
• Ability to synthesize and adapt complex data into company, industry and PR discourse
• Ability to handle multiple tasks and projects simultaneously
• Creative skills with a strong attention to detail and quality
• Team player with high energy and positive attitude
• Bachelor’s degree in Marketing, or closely related field is mandatory

Our values

• Care: We are fair to all. We act transparently, responsibly and sustainably towards people and the planet
• Invent: We take risks and put ourselves to the test. Our products are unique and challenge the status quo
• Succeed: We help you succeed. We set the bar high, work together and commit to delivering an outstanding product achieving excellence every single day

At Locala, we are committed to diverse and inclusive hiring and to promoting equal opportunities throughout our processes and beyond. Our offers are open to everyone, regardless of origin, gender, religion, disability, etc. Do not hesitate to apply!

Compensation Range: $130,000-180,000 with up to $20,000 in bonus. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer 100% health insurance coverage for the employee, disability, life insurance, paid parental leave, wifi reimbursement, 401k and paid time off.

Locala