Marketing Director, North America
Locala – The Drive-to-Store Platform – is the first and only advertising technology to connect brands to consumers by bridging the gap between digital advertising and the real-world. Locala created a unified technology for marketers to manage, measure, and optimize incremental visits in real-time to online and physical stores. Locala is committed to transparency and full autonomy for its clients and relies on data obtained only with the user’s explicit consent. Founded in 2011 by mobile marketing pioneers, Locala has 180+ employees and services more than 600 advertisers worldwide and has won more than 30 international awards including Best Location Platform in the US.
The company has ten offices in the US, Europe, Asia Pacific, and Latin America. We are seeking motivated and hardworking individuals to join our fun-loving team!
Locala is looking for a US Marketing Director to drive awareness and understanding of our commerce media platform among brands and agencies. Based in the US we’re looking for someone with a solid marketing background, who can roll up their sleeves, think creatively and work independently to deliver successful marketing and communications campaigns.
This position is based in New York and able to come into the office at least 1x a week and available to travel regularly.
Job Specifications
Your role
The US Director of Marketing will report to the US Managing Director and your role will involve:
- Develop strategic sales content that customizes the global USPs, branding, positioning, tone, and strategy for the different needs and nuances of individual markets
- Develop thought leadership content extending Locala’s global content strategy into individual market needs
- Work with global product, marketing, sales and management teams to fully manage the sales enablement phase of product marketing and product launches
- Under the supervision of the US Managing Director: develop quarterly Field Marketing plans (Customer marketing, Event marketing, Account-based Management, Sales, Demand Generation ). Present plans to the territory Sales VPs for implementation in order to increase brand awareness within the industry and increase penetration within current client base
- Work with the Global Sales Marketing Operations Lead in order to actively monitor all business growth KPIs in real-time, including: lead conversion rates, opportunity close rates, share of voice, and more
- Manage territorial marketing budgets working closely with finance in order to ensure all projects are executed within forecasts with proper ROI assigned after execution is complete
- Potentially recruit, train, supervise, support and develop a marketing team
What we expect from you:
- Proven track record (5-10 years) in orchestrating successful marketing plans in an international environment
- Must have experience working in digital advertising, location analytics or media industry
- Strong knowledge of the technology industry and digital landscape
- Fluency in English is mandatory
- Fluency in French and/or Spanish is a big plus
- Proven technical copywriting skills and track record in developing high quality content
- Ability to synthesize and adapt complex data into company, industry and PR discourse
- Ability to handle multiple tasks and projects simultaneously
- Creative skills with a strong attention to detail and quality
- Team player with high energy and positive attitude
- Bachelor’s degree in Marketing, or closely related field is mandatory
Our values
- Care: We are fair to all. We act transparently, responsibly and sustainably towards people and the planet
- Invent: We take risks and put ourselves to the test. Our products are unique and challenge the status quo
- Succeed: We help you succeed. We set the bar high, work together and commit to delivering an outstanding product achieving excellence every single day
At Locala, we are committed to diverse and inclusive hiring and to promoting equal opportunities throughout our processes and beyond. Our offers are open to everyone, regardless of origin, gender, religion, disability, etc. Do not hesitate to apply!
Compensation Range: $130,000-180,000 with up to $20,000 in bonus. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer 100% health insurance coverage for the employee, disability, life insurance, paid parental leave, wifi reimbursement, 401k and paid time off.
Locala
Related jobs:
Male Dancer for Cruise Ship Entertainment Contract
Job Description
A cruise ship entertainment production is seeking an experienced male dancer for a short-term performance contract aboard a luxury vessel. This exciting opportunity is ideal for professional dancers with strong training in jazz, ballroom, Latin, and contemporary styles. Selected talent will rehearse in Portugal before joining an international cruise itinerary featuring destinations across Australia, Bora Bora, and Japan.
Job Responsibilities
- Perform in high-quality stage productions aboard a cruise ship.
- Execute choreography in jazz, ballroom, Latin, and contemporary dance styles.
- Attend all rehearsals before embarking on the contract.
- Collaborate with the creative team and fellow performers.
- Maintain exceptional performance standards throughout the contract.
Requirements
- Male dancer with professional performance experience.
- Strong skills in jazz, ballroom, Latin, and contemporary dance.
- Able to commit to the full rehearsal and contract period.
- Comfortable working and living aboard a cruise ship.
- Strong teamwork and stage performance abilities.
Compensation
- Highly competitive onboard salary.
Job Description
Musas Runway International is seeking male runway models for its Western Edition Pre-Fall Fashion Show in San Antonio, Texas. Casting directors are searching for confident talent with strong runway skills and a bold Western aesthetic to bring the upcoming fashion showcase to life. This paid runway opportunity is open to experienced and aspiring models who can confidently represent contemporary Western style.
Job Responsibilities
- Attend the in-person casting or submit a virtual audition.
- Perform a confident runway walk during casting and the live fashion show.
- Model Western-inspired apparel and accessories.
- Follow direction from the production and creative teams.
- Demonstrate professionalism, confidence, and strong runway presence.
Requirements
- Male model.
- Models under 18 must attend with a parent or legal guardian.
- Wear a Western, country, or cowboy-inspired outfit for the casting.
- Suggested colors include brown, black, blue, and white.
- Boots, cowboy hats, denim, belts, and Western accessories are encouraged.
Compensation
- Paid opportunity for selected models.
Job Description
Musas Runway International is casting female runway models for its upcoming Western Edition Pre-Fall Fashion Show in San Antonio, Texas. The production is looking for confident models who can embody Western-inspired fashion while showcasing strong runway presence, personality, and style. Selected models will have the opportunity to walk in a paid fashion show celebrating individuality and modern Western fashion.
Job Responsibilities
- Attend the in-person casting or submit a virtual audition.
- Walk the runway while demonstrating confidence and strong stage presence.
- Model Western-inspired fashion during the live runway show.
- Follow direction from casting directors and show producers.
- Maintain a professional attitude throughout rehearsals and production.
Requirements
- Female model.
- Models under 18 must attend with a parent or legal guardian.
- Wear a Western, country, or cowboy-inspired outfit to the in-person casting.
- Preferred colors include brown, black, blue, and white.
- Boots, cowboy hats, denim, belts, and Western accessories are encouraged.
Compensation
- Paid opportunity for selected models.
Job Description
The Renatural is casting six women of different complexions for an upcoming wig campaign in New York. After years of developing its signature wig collection, the brand is seeking diverse talent to help showcase the product through an authentic beauty campaign. This opportunity is ideal for women who are comfortable in front of the camera and interested in representing an inclusive beauty brand.
Job Responsibilities
- Participate in a professional wig campaign photo and/or video shoot.
- Model wigs while following creative direction from the production team.
- Represent the brand with confidence and authenticity.
- Arrive prepared and maintain a professional attitude throughout production.
Requirements
- Women of all backgrounds and complexions are encouraged to apply.
- Brand is casting six women with six different complexions.
- Comfortable modeling beauty and hair products.
- Professional modeling experience is a plus but not specified.
Compensation
- Not specified.
Featured Muscle Man Background Actor
Job Description
A feature film is seeking a featured male background actor to portray an imposing muscle man in an upcoming production filming in the Chicago area. This paid opportunity is ideal for performers with a muscular physique who can command attention on screen in a featured non-speaking role. Local talent from Chicago, the surrounding suburbs, and nearby border states is encouraged to apply.
Job Responsibilities
- Portray a featured muscle man in a feature film.
- Follow direction from the production team during filming.
- Attend a wardrobe fitting before production.
- Maintain continuity and professionalism throughout the shoot.
- Be available for a full filming day.
Requirements
- Male actors, ages 20–30.
- Muscular physique with an imposing appearance.
- Open to all ethnicities.
- Must be local to the Chicago area, surrounding suburbs, or nearby border states.
- Must be available for both the wardrobe fitting and filming.
Compensation
- Filming: $165/8 hours (time and a half after 8 hours).
- Wardrobe fitting: $40/2 hours
Female Museum Gala Background Actor
Job Description
A television series is seeking a female background actor for an elegant museum gala scene filming in the Nashville, Tennessee area. This paid opportunity is looking for a polished, sophisticated performer who can portray a high-end gala guest. The role includes scenes requiring movement in formal attire, making it ideal for talent who are comfortable performing in gowns or formal wear.
Job Responsibilities
- Portray an upscale museum gala guest in a television series.
- Follow direction from the production team during filming.
- Participate in a wardrobe fitting before production.
- Perform scenes requiring movement while wearing formal attire.
- Maintain professionalism and continuity throughout filming.
Requirements
- Female actor, ages 40–55.
- Must have an able-bodied appearance for the scene requirements.
- Comfortable running while wearing a formal gown or evening attire.
- Must be available for the wardrobe fitting and all production days.
- Must be local to the Nashville, Tennessee area.
Compensation
- Filming: $100/8 hours (plus time and a half after 8 hours).
- Wardrobe fitting: $30.
EMTs, Firefighters, and Senior Women for Grocery Store Commercial
Job Description
A major grocery store commercial is seeking local talent in the Lampasas and Burnet, Texas area. This paid commercial is looking for real or believable EMTs, firefighters, including volunteer firefighters, and women ages 70 and older to appear in an upcoming advertising campaign. This is a local hire opportunity for authentic talent.
Job Responsibilities
- Appear in a commercial for a major grocery store chain.
- Portray authentic community members on camera.
- Follow direction from the production team during filming.
- Attend a wardrobe fitting before the shoot.
- Maintain a professional attitude throughout production.
Requirements
- Real or believable EMTs and firefighters, including volunteer firefighters.
- Women ages 70 and older.
- Must be local to the Lampasas or Burnet, Texas area.
- Must be available for the fitting and filming schedule.
Compensation
- $500 for the shoot.
- $1,200 usage fee if featured in the final commercial.
Businessman Background Actor
Job Description
A feature film is seeking a male background actor to portray a professional businessman for an upcoming production in the Griffin, Georgia area. This paid opportunity is ideal for performers who can bring a polished corporate look and professional presence to the screen. Local talent is encouraged to apply.
Job Responsibilities
- Portray a businessman in feature film background scenes.
- Follow direction from the production team during filming.
- Wear business attire appropriate for the role.
- Maintain continuity and professionalism throughout production.
- Work collaboratively with cast and crew on set.
Requirements
- Male actors, ages 30–40.
- Slim to average build.
- Well-groomed short facial hair or clean-shaven appearance.
- Must have business attire suitable for the role.
- Must be able to work in the Griffin, Georgia area.
Compensation
- Paid opportunity.
Little League Player Background Actors
Job Description
A feature film is casting paid background actors to portray Little League baseball players in Bayside, New York. This is a great opportunity for young performers with baseball experience to appear in a feature film production. Local minors who are active Little League players are encouraged to apply for this paid background role.
Job Responsibilities
- Portray a Little League baseball player in feature film scenes.
- Follow direction from the production team during filming.
- Participate in baseball-related background action as needed.
- Maintain professionalism and continuity throughout production.
Requirements
- Boys and girls ages 9–12.
- Must be able to portray a Little League baseball player.
- Baseball or Little League playing experience is preferred.
- Applicants who own a Little League jersey are encouraged to apply.
- Must be legally eligible to work in the United States.
Compensation
- Nonunion: $230/8 hours
Featured Male Background Actor
Job Description
A feature film is casting a featured male background actor for an upcoming production filming in the Chicago area. This paid opportunity is seeking men who can portray a person who appears intoxicated in a non-speaking featured role. Local talent from Chicago, the surrounding suburbs, and nearby border states is encouraged to apply.
Job Responsibilities
- Portray a featured non-speaking character in a feature film.
- Follow direction from the production team during filming.
- Attend a wardrobe fitting before production.
- Maintain professionalism and continuity throughout the shoot.
- Be available for a full filming day.
Requirements
- Male actors, ages 20–30.
- Open to all ethnicities.
- Must be able to portray a person who appears intoxicated.
- Must be local to the Chicago area, surrounding suburbs, or nearby border states.
- Must be available for both the wardrobe fitting and filming.
Compensation
- Filming: $165/8 hours (time and a half after 8 hours)
- Wardrobe fitting: $40/2 hours
Female Actors for Senior Living Lifestyle Campaign
Job Description
A nonunion lifestyle campaign is seeking female actors for a senior living production filming in Silver Spring, Maryland. This project focuses on authentic, natural interactions and is looking for performers who can portray a professional downsizing and packing expert helping older adults prepare for a move with compassion and care. Local talent is encouraged to apply, as no travel budget is available.
Job Responsibilities
- Portray a professional organizing and downsizing expert in a lifestyle campaign.
- Deliver natural and authentic on-camera performances.
- Interact realistically with cast members in senior living scenarios.
- Collaborate with the production team to capture genuine lifestyle moments.
- Follow on-set direction while maintaining a professional attitude.
Requirements
- Female actors, ages 25–45.
- Open to all ethnicities.
- Nonunion talent only.
- Must be able to portray a warm, compassionate, and professional demeanor.
- Must be local to the Silver Spring, Maryland area.
Compensation
- Paid opportunity.
High School Student Background Actors
Job Description
A new television series is seeking paid background actors to portray high school students for scenes filming in Queens, New York. Casting is open to SAG-AFTRA and nonunion performers who can convincingly play younger teen characters. Selected talent will appear in both interior and exterior school scenes alongside one of the series’ main actors in an early spring setting.
Job Responsibilities
- Portray a realistic high school student in background scenes.
- Follow on-set direction from the production team.
- Participate in interior and exterior school sequences.
- Maintain continuity and professionalism throughout filming.
- Work collaboratively with cast and crew during production.
Requirements
- Ages 14–17 or 18 and able to convincingly portray a high school student.
- Open to SAG-AFTRA and nonunion talent.
- Must have a youthful appearance suitable for a high school setting.
- Must be available to work in Queens, New York.
Compensation
- SAG-AFTRA: $231/8
- Nonunion: $187/10
