Brand Manager

Essential Functions

Job Duties/Accountabilities :

• Lead the development and implementation of short and long-term marketing objectives and strategies. Lead the development and execution of brand plans and tactics to deliver against agreed upon goals.
• Collaborate with the Marketing Director in the development of brand strategy, consumer segmentation, targeting and positioning of brand and consumer targets.
• Participate in the creative development process and execution of advertising campaigns across brand-building and new product launch campaigns.
• Lead day-to-day brand budget management and ensure financial responsibility within budgetary parameters. Responsible for maintaining budgets and forecasts monthly.
• Lead brand business analysis. Continuously monitor business performance to ensure brand is tracking against goals. Responsible for using and understanding internal and external data resources to identify issues and opportunities to drive both brand development and sales performance
• Lead in the development of all media plans and initiatives related to brand building
• Manage internal direct reports and external agency partners.
• Maintain constant and concise communication of assigned marketing-related programming with internal and external partners
• Prepare material for executive updates, internal and external sales, and retailer meetings, etc. as required

Non-Essential Functions

• Perform all other assigned tasks and requirements as needed

Education

• Bachelor’s Degree with relevant focus (Marketing, Business, Management, etc.) – MBA Strongly preferred

Years Of Experience

• 3+ years of brand marketing or related field

Full medical benefits- medical, dental, vision, health, 401k

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