As Paid Media Director at RocketMill, you will be responsible for leading on the planning and delivery of campaigns within your portfolio, working alongside other paid media directors and supported by your team. You will require strong communication, task management and delegation skills, to direct your team and ensure we are delivering the best performance for our clients.
You will need to forecast and craft media plans that are designed to yield exceptional results for your tier 1 clients whilst successfully growing their revenue with RocketMill. These may involve higher fees in order to secure more resource towards their existing campaign, cross selling into other services, or the adoption of new services that RocketMill develop. These media plans will be composed with the best interests of your client’s front-of-mind and will be communicated by you and your team to your clients.
This role requires you to be dependable and accountable for you and your teams work. Day to day, your team will be analysing performance and delivering insightful reporting to your clients, against forecasts and media strategies.
As a line-manager, you will work with your team to develop them professionally and support them in achieving their career ambitions through coaching, training and providing opportunity for growth.
As part of the media team, you will need to collaborate effectively with our Client Leadership, Creative, Data & Insight, Business Development and Organic Search teams.
Key Responsibilities
- Ownership of client delivery across tier 1 clients across paid media channels
- Contribute meaningful, actionable, and valuable insight to our clients and teams
- Lead paid media discussions at pitches / client meetings
- Ensure each of your clients have a clear roadmap of activity that directly contributes to their business ambitions and objectives
- Provide mentorship, inspiration, and support to your fellow team members
- Maintain a high quality of service for clients, and own responsibility for the work delivered by those that you line manage
- Develop case studies to showcase exceptional, award-worthy work
- Support Business Development by building business cases, proposal, forecasts, and presentations to secure client investment
- Work with our Client Leadership team to help ensure your team’s resource is utilised effectively
- Prioritise your own time and delegate effectively to ensure your skills are applied to best serve the needs of the team and agency
- Present both client and team activity to the Head of Paid Media on a weekly basis
- Deputise for the Head of Paid Media at senior leadership meetings
Skills Profile
- Extensive in-depth knowledge of the capabilities of paid search, programmatic display and paid social marketing platforms and experience directing a top tier account in at least one of these channels.
- Ability to create strategic media plans that meet client objectives
- Experience supporting and helping junior members (Running classes or providing one to one support).
- Ability to analyse campaign performance and key on-site metrics using Google Analytics
- A strong understanding of attribution models and the ability to guide clients on what works best for them as a business
- A history of supporting and helping grow revenue with upsells or new business when the time has been right for the client
- Use MS Office to a professional standard
- Advanced skills in Microsoft Excel (e.g. complex formulae and PivotTables)
- A good understanding of wider marketing principles: understanding user journeys and how to influence them through paid campaigns, implementing effective marketing messaging at all stages of the funnel
- Ability to adapt quickly to ever-changing technologies and environment
- Strong presentation skills, being able to talk confidently on marketing platforms and tactics.
- Excellent communicator, able to speak with authority to clients and colleagues and to simplify complex challenges.
RocketMill
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About Us
Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women’s, men’s and kid’s apparel, accessories, entertainment and beauty. Centric Brands is focused on our customers and our brands that will drive the company’s future growth. We are defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box. Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together.
Production
From sourcing raw materials to manufacturing, order placement, pricing and quality control and getting the finished product where it needs to be, our production team is responsible for ensuring we keep our standards high and our business profitable at every step of the journey. If you are a focused, results -driven, tenacious and highly flexible team player, we’ll give you every opportunity to build a rewarding career with one of the world’s foremost major lifestyle brand collectives.
Specific Responsibilities Would Include
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Operations and Results
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Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated.
Centric Brands is an Equal Opportunity Employer
Please note that Centric Brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or telephone call, with a Recruiter and/or company employee(s). We will never ask for any money or payments from applicants at any point in the recruitment process. Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, you may contact your local law enforcement agency and/or visit the Federal Trade Commission website here: https://consumer.ftc.gov/articles/job-scams.
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Job Description
What You’ll Do:
We’re looking for internet culture geeks, meme aficionados, TikTok natives, who love staying on top of the latest cultural phenomenon to inspire and create cool social content. We are looking for a collaborative and skilled Content Creator with proficiency in both video and still photography, a deep understanding of social media trends and pop culture and a keen eye for framing and prop design. The ideal candidate will be adept at shooting high-quality content using both iPhone and DSLR cameras, with a mastery of lighting techniques. Additionally, they should have experience in video editing and photo retouching to ensure that the final product meets our brand standards.
You’ll work alongside social strategists and creatives to ensure quality and consistency with brand personality and ambitions. You will be the primary owner and creator of social content while also applying your expertise to incorporate the latest trends, filters, sounds, and formats into your approach. The work will range in application across organic social, paid campaigns, media activations, and beyond.
Who You Are
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Got what it takes? We’d love to hear from you.
Additional Information
Digitas is an equal opportunity employer.
“Compensation Range: $102,500 – $115,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 7/25/2024.