Creative Director – Digital

Digital Creative Director

Roger Christian and Company (RCCO) is seeking a senior-level Creative Director – Digital. If you speak Information architecture, WordPress/CMS, and holistic digital strategy — let’s talk to see if there is a match to join the team in servicing a roster of well-known brands.

What will your day to day look like?

• Partner with our front-end developer to fully understand the capabilities and limitations of our systems, and effectively direct the design within the parameters of our content management systems.

• Initiate and lead concept/brainstorming efforts

• Assist with directing designers in their concepting and execution of creative assets

• Lead art reviews with team members, while providing constructive and positive feedback

• Understand and communicate best practices across a range of data-driven marketing channels, including paid social advertising, conversion-focused landing pages, email, and organic websites.

• Initiate and inspire new creative ideas and approaches that strengthen our clients brands and improve the performance of our partners products and services.

• Staying current with relevant trends, digital channels, emerging issues, and opportunities in the industry

• Directing, analyzing, and recommending market research, including audience analysis, competitive research, and global reach assessment. You’ll constantly monitor and measure those results to ensure client goals are achieved.

• Contributing to setting the vision, strategy, and long-term goals for the digital department and providing support to digital team members through coaching and mentoring on deliverables to ensure sustainable workload, effective mobility, learning and further career development.

• Overseeing the timeline, planning, creation, and implementation of integrated marketing strategies to support the various needs of clients through email marketing, media buying, landing pages, and websites, and content strategy across various digital platforms.

• Driving new business by preparing scopes and proposals for new work, and allocation of internal resources and technology platforms as needed.

This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Flexibility and self-motivation are necessary as other duties may be assigned as needed.

Essential Skills:

• Demonstrated ability to create innovative and engaging digital media strategies which drive awareness and conversion.

• Demonstrated ability to view future trends in digital and social media platforms to effectively keep our team engaged and forward-thinking in an ever-changing marketplace.

• Demonstrated ability to show clients accountability of Digital Strategy and its direct impact on business.

• Be able to accurately estimate digital projects and develop the scope of work documents, pitch projects to clients/prospective clients

• Demonstrate a clear, direct communication style, with the ability to lead and educate other team members on current and future digital trends.

• Understanding of ADA compliance

• Ability to both analyze digital trends and drive consumer feedback as well as execute against it and take actionable steps.

• Ability to perform digital audits and communicate results to the team and client.

• Be able to accurately estimate digital projects and develop the scope of work documents, pitch projects to clients/prospective clients

• Exemplary written and verbal presentation skills.

• Ability to rally others around a great idea.

• Ability to build and cultivate successful client relationships.

Background Requirements:

• Bachelor’s degree or equivalent with work experience in the same field

• 6+ years of experience of art direction at a senior level specifically with a focus on high quality web design, content strategy, and digital campaigns

• Experience across multiple digital channels, including but not limited to websites, email marketing, digital media, social, mobile, and in-app marketing.

• Content planning and management for digital and social media campaigns.

• Eagerness to thrive in a hands-on, fast-paced, collaborative, and entrepreneurial agency environment.

• Working knowledge of Adobe Creative Suite, WordPress, custom theme development, prototyping tools, Figma/and or Sketch

• Working knowledge of SEO keyword research and analytic storytelling and paid ad is a huge plus

Company Benefits:

• Competitive salary based on experience

• Medical, Vision, Dental Insurance

• 401k

• Paid Holidays

• Personal Time Off (PTO)

• Company Paid Life Insurance

• FSA/HSA

In compliance with ADA, if accommodations are needed for the application process, please contact HR at (210) 897-7740.

RCCO