COMPANY DESCRIPTION: Forbright Bank is a full-service bank, commercial lender, and asset manager headquartered in Chevy Chase, Maryland. Forbright is a banking and financing visionary leader in clean energy, healthcare, technology, financial services, real estate, and other industries with extraordinary service.
COMPANY CULTURE: We are a dynamic, high-energy, fun, and fast-paced organization that has an exciting growth trajectory, meaningful mission, and embedded responsible environmental, social, and governance (ESG) practices into our daily interactions. We offer our team members a culture of collaboration, inclusion, flexibility, recognition, and giving back. We look to hire individuals that are passionate about our mission and who are motivated, customer and results-oriented, innovative, adaptable, and thoughtful.
COMPANY MISSION: We are a values-driven institution with an uncommon commitment to decarbonization and sustainability. As the need to build a more sustainable, low-carbon economic system grows increasingly urgent, we are dedicating half of our assets to financing the companies, investors, and innovators driving that change. We are reimagining how a bank should operate in a changing world.
JOB SUMMARY: The Social Media Director will be responsible for growing our footprint, highlighting our work, and elevating the profile of Forbright Bank.
DUTIES AND RESPONSIBILITIES:
- Write strategic digital communications plans, schedules, and campaigns
- Collaborate with Forbright’s divisions to produce engaging stories about our team’s work and impact
- Execute on regular social media posts across multiple platforms
- Collect and analyzes key metrics to further the development and optimization of the Bank’s digital
- footprint
- Write email marketing copy that engages current customers and attracts new customers
- Work with consultants and colleagues to design strategic paid digital ad campaigns
- Explore collaborations with social media influencers and partner brands
- Design infographics and other persuasive digital assets
DESIRED QUALIFICATIONS:
- Minimum 4+ years of experience in digital marketing, social media or equivalent experience
- Expert with social media monitoring and management tools for social listening, publishing, and reporting
- Proficiency with email platforms, building templates and email analytics
- Proficiency in Adobe Suite (InDesign, Illustrator, and Photoshop)
- Proficiency in MS Office (Word, PowerPoint, and Excel)
- Proficiency in Google Analytics
- Candidate must be detail-oriented, a self-starter, flexible, and able to track, run, and follow through on multiple tasks at once and without direct supervision
- Candidate must be a team player who is excited to work across departments especially with the communications team to have cohesive and collaborative messaging and strategy
ADDITIONAL DUTIES: For Forbright Bank to remain efficient and nimble as a growing organization, team members are expected to exhibit a high level of flexibility regarding any duties that may be situationally assigned outside of this job description.
PERKS/BENEFITS:
- Comprehensive health, dental, and vision plans
- 4 weeks PTO
- 401k + company match
- Metro SmartTrip benefits ($50/mo)
- Remote or hybrid work schedules for most positions
- Bonuses for purchasing solar panels, electric vehicles, biking to work, etc.
- Paid subscriptions to Veterans Compost, Imperfect Foods and more!
Forbright Bank is committed to cultivating an environment that promotes diversity as a fundamental value. We welcome employees with a range of experiences, backgrounds, and perspectives.
Forbright Bank is an Equal Opportunity Employer
Forbright Bank
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