Content Director

About Spark Education Group

Spark Education Group is a fast-growing global online education company specializing in interactive live-instruction with small-group classes for kids. Our mission is to “spark passion for learning, ignite lifelong growth”. Since 2018, the company has attracted over half a million users worldwide and is backed by top global investors including KKR, IDG Capital, GGV Capital, Sequoia China, Carlyle, Northern Light Venture Capital and GSR Ventures.

Spark Education Group’s portfolio includes:

VISPARK, featuring Spark Math (offering a math curriculum combining Singapore Math with Common Core State Standards), and Spark Chinese (Chinese language learning curriculum)

Huohua Siwei (a Chinese-language online learning service)

Allschool (online marketplace connecting teachers and learners)

ClassPod (education platform enabling interactive live-instruction for small-group classes)

The Role & Responsibilities

• Be a key leader in developing and implementing the brand’s content marketing strategy
• Determine how to create, promote and distribute relevant and valuable content to attract and engage customers
• Develop hypotheses about what we should say, and endeavor to test those hypotheses and refine work accordingly; constantly measure the results of your work and strategize how to send even more effective messages
• Oversee and coach the content creation and final output for marketing campaigns, including material for print ads and digital platforms
• Ensure that content is appropriate for the our brand and campaign strategy
• Ensure cohesive copy across channels; make sure we’re all telling the same story, and that that story’s working for us
• Collaborate with marketers, producers, product managers, creatives, and other internal and external partners on cross-functional projects
• Immerse yourself in edtech products and content to ensure you are communicating with credibility and brand alignment

Requirements:

• Able to speak both in English and Mandarin
• 8-10 years of experience working in editorial and content leadership role
• Minimum of 5 years working with or within a marketing organization
• Experience in leading diverse teams
• Versatile with a range of experience in different forms of copywriting, like advertising, conversion, and UX
• Demonstrated success in product storytelling and content strategy
• Awareness of cultural trends and a desire to take risks and experiment with new and unique campaign strategies
• Ability to juggle multiple projects under tight deadlines without much oversight
• Comfort leading and collaborating with others across cultures and timezones to develop creative strategies and key messages
• Detail-oriented and obsessive about writing quality and impact

Spark Education