Title: Brand Director
Reporting to: CEO, dotted line to Chief Creative Officer.
Team: Content Manager, Marketing Coordinator, Graphic Designer. Currently outsourced PR and social media
Â
This position is in the powerfully collaborative Charleston headquarters with some remote work opportunities. The position oversees both Juliska and Capucine De Wulf brands (estimated to be 85% Juliska, 15% CDW)
Â
Position Summary
The Brand Director will be responsible for creating and executing marketing strategies to build the Juliska and Capucine De Wulf brands. The Brand Director will elevate and uphold each brand voice and values through effective partnership with the Creative and Sales team leaders. The successful candidate will demonstrate a sophisticated understanding of the brand voices, exceptional writing and editing skills, a clear vision for effective brand videos, a mastery of customer engagement and advertising strategies across digital and traditional media. The candidate will have experience building a lean but high performing marketing team. The Brand Director will be the company leader in developing authentic and emotionally compelling brand stories.
Management of the Brands
o  Acquire full understanding of each the brand voice and values and deploy it across all marketing efforts.
o  Collaborate with the Founders and key leaders to specify content requirements to be produced and strategically deployed across appropriate media.
o  Collaborate with ecommerce team to ensure effective brand stories are integrated into the web experience
o  Own all copywriting and video to support content and ensure excellence in editing for voice, tone and clarity
o  Identify and manage brand partnerships, collaborations, and public relations to reach strategic marketing goals. Manage events and campaigns accordingly.
o  Gain consumer insights through research that lead to more effective sales, product and brand strategies.
Building and Executing Strategy
o  Create and own annual marketing plan to achieve brand and market objectives.
o  Build and own annual marketing budget and calendar to support the plan.
o  Take accountability for performance against budget throughout the year.
o  Supervise internal and external resources to achieve strategic marketing objectives.
Storytelling & Customer Engagement
o  Creation and execution of stories: build internal and external resources to tell authentic inspiration, artisan, education, and product stories to increase audience and engagement through digital, social and print media
o  Manage internal and external resources to produce all collateral to optimize sales and engagement.
o  Lead or support special events for Wholesale, Trade and Charleston Flagship consumers.
Leading & Collaborating
o  Manage, develop, and grow the marketing team to support the marketing plan and maintain flexibility to respond to a wide range of audience requirements.
o  Build collaborative and productive framework for cross-functional communication with all key internal customers including Design, Creative, Wholesale Sales, Retal sales and Ecommerce leaders.
o  Collaborate with Creative and Merchandising to share consumer insights for new collections
o  Collaborate with Wholesale Partners to capitalize on opportunities for synergistic events, content creation and advertising
Â
Requirements for Success
o  Demonstrated history of generating compelling multimedia content, press features, and brand partnerships
o  Mindset of an editor committed to developing the brand voice and deploying it to tell unique stories
o  Proven track record of managing a team and developing talent
o  Exceptional written and oral communications skills.
o  Strong creative, strategic, analytical, organizational skills.
o  Commitment to working with shared leadership and in cross-functional teams.
o  Ability to multi-task within a fast-paced environment.
Â
What we’re looking for
o  8+ years’ experience in marketing leadership with a luxury/discerning brand
o  Bachelor’s Degree in marketing, communications, or public relations preferred.
o  Retail/Wholesale brand experience is preferred
Â
Our Brands
Â
Juliska
As newlyweds and unabashed romantics, Capucine & David Gooding founded Juliska in 2001 with a small collection of mouth-blown Bohemian glasses. Today, Juliska makes hundreds of products for the table and home inspired by the joy of gathering to create unforgettable moments. Sold through Juliska.com, Neiman Marcus, Bloomingdales, and a thousand discerning specialty retailers across the US and Internationally. www.juliska.com @juliskaofficial
Â
Â
Capucine De Wulf
Launched in 2018, Capucine De Wulf celebrates Love, Authentic Beauty and Womanhood through gorgeous jewelry. Sold through capucinedewulf.com and a growing group of select US retailers. www.capucinedewulf.com and @capucinedewulf
Juliska
Related jobs:
Casting Call: Mystery Cult Building Extras for Reality Show Spinoff in Atlanta, GA
Job Description:
CAB Castings is seeking extras to portray participants in a mysterious cult scene for an upcoming reality show spinoff. This includes roles for both male and female characters with distinct wardrobe requirements to create an atmospheric and intriguing setting.
Roles Available:
- Mystery Woman
- Caucasian female, age 30-50.
- Must arrive dressed in all white, flowy attire.
- Mystery Man
- African American male, age 30-50.
- Must arrive dressed in all white, flowy attire.
- Cult Members
- All races, age 30+.
- Must arrive dressed in casual clothing.
Job Responsibilities:
- Perform as a cult member or participant in a mysterious scene.
- Follow the direction of the production team to create a compelling atmosphere.
- Wear required attire specific to the assigned role.
Requirements:
- Must be 18 years or older.
- Comfortable portraying a mysterious and atmospheric character.
- Available for the entire shoot day (call time TBD).
Compensation:
- Rate: $100 for up to 8 hours.
- Payment will be issued via check within 2-3 weeks post-filming.
Casting Call: Restaurant/Lounge Extras for Reality Show Spinoff in Atlanta, GA
Job Description:
CAB Castings is seeking extras for a restaurant/lounge scene in an upcoming reality show spinoff. The production is looking for both patrons and experienced servers/bartenders to bring a lively and authentic atmosphere to the scene.
Roles Available:
- Restaurant Patrons
- Age 18+, all races.
- Will portray customers enjoying the restaurant/lounge environment.
- Servers/Bartenders
- Age 18+, all races.
- Must have real-life experience as a server or bartender.
- Will portray restaurant staff in the scene.
Job Responsibilities:
- Perform as a restaurant patron or staff member in various scenes.
- Follow the direction of the production team to maintain the energy and authenticity of the setting.
- Adhere to costume and role requirements.
Requirements:
- Must be 18 years or older.
- Servers/Bartenders: Real-life serving or bartending experience required.
- Available for the entire shoot day (call time TBD).
Compensation:
- Rate: $100 for up to 8 hours.
- Payment will be issued via check within 2-3 weeks post-filming.
Casting Call: Flirty Male Decoy for Reality Show Spinoff in Atlanta, GA
Job Description:
CAB Castings is seeking an African American male, aged 35+, to portray a flirty male decoy in a reality show spinoff. The role involves participating in a Facetime scene, where the character will be flirtatious and affectionate with another participant.
Job Responsibilities:
- Perform as a flirty and engaging character during a Facetime call scene.
- Follow the direction of the production team to ensure a natural and entertaining performance.
- Maintain professionalism and punctuality on set.
Requirements:
- African American male, age 35+.
- Comfortable portraying a flirty and affectionate persona on camera.
- Must be available for the entire filming day (call time TBD).
Compensation:
- Rate: $100 for up to 8 hours.
- Payment will be issued via check within 2-3 weeks post-filming.
Casting Call: Male Talent for Just For Men Commercial in Austin, TX
Job Description:
Vicky Boone Casting is seeking men aged 25-30 with diverse looks and beard styles for a Just For Men commercial. This role involves portraying a football player, and candidates should be comfortable performing athletic movements in football gear. Previous football or athletic experience is a plus.
Job Responsibilities:
- Perform as a football player in commercial scenes.
- Wear football gear and execute basic athletic movements as directed.
- Participate in a beard trimming session, if required.
- Follow the production team’s instructions to deliver a natural and engaging performance.
Requirements:
- Male, aged 25-30.
- Comfortable moving like a football player in full football gear.
- Must be available for full shoot days within the specified shooting window.
- Able to work as a local hire in Austin, TX (no travel reimbursement provided).
- Professional attitude and punctuality required.
Compensation:
- Session Fee: $500.
- Usage Fee: $2,000 (usage includes the commercial).
- Additional Fee: $250 for full trim and beard trimming day, if applicable.
Casting Call: Real Police Officers for “Roofman” in Charlotte, NC
Job Description:
Tona B. Dahlquist Casting is seeking current or former police officers to portray law enforcement roles in the production of Roofman. This role requires authentic law enforcement experience to add realism and professionalism to the scenes.
Job Responsibilities:
- Portray police officers in various scenes, maintaining authenticity and composure.
- Take direction from the production team to ensure accurate and engaging performances.
- Be available for the full filming day as call times may vary.
Requirements:
- Must be a current or former police officer (proof of experience required).
- Open to all ethnicities and genders.
- Professional demeanor and punctuality are essential.
Compensation:
- Rate: $144 for up to 12 hours of work (guaranteed full-day pay even if wrapped early).
Casting Call: Teen Store Patrons for “Roofman” in Charlotte, NC
Job Description:
Tona B. Dahlquist Casting is seeking teen actors to portray store patrons for an upcoming scene in the production of Roofman. This role requires youthful individuals to bring energy and authenticity to a retail setting.
Job Responsibilities:
- Portray a store patron in various scenes.
- Follow the direction of the production team to deliver a natural performance.
- Be available for the full filming day as call times may vary.
Requirements:
- Must be able to convincingly portray a teenager.
- Open to all ethnicities and genders.
- Professional attitude and punctuality are required.
Compensation:
- Rate: $144 for up to 12 hours of work (guaranteed full-day pay even if wrapped early).
Casting Call: Real Police Officers for “Roofman” in Charlotte, NC
Job Description:
Tona B. Dahlquist Casting is seeking current or former police officers for an upcoming production of Roofman. This project requires authentic law enforcement experience to portray police officers and detectives on screen.
Job Responsibilities:
- Portray police officers or detectives in various scenes.
- Follow on-set direction to ensure realistic and authentic performances.
- Be available for the full filming day, as required by the production schedule.
Requirements:
- Must be a current or former police officer (proof of experience required).
- Comfortable portraying law enforcement roles on camera.
- Professional demeanor and punctuality.
- Must be available for specified filming dates, including potential return for continuity.
Compensation:
- Rate: $144 for up to 12 hours of filming.
- Guaranteed daily rate regardless of whether filming wraps early.
Casting Call: Hand Models for Miami-Based Project
Job Description:
Miami Talent Casting is seeking male and female hand models for an upcoming shoot. This project is open to individuals of all ethnicities, aged 18 and older. If you have well-groomed hands and a strong on-camera presence, this is a great opportunity to showcase your talent and earn competitive pay.
Job Responsibilities:
- Model hands for close-up shots, showcasing products or performing specific hand movements.
- Follow the direction of the production team to capture precise and visually appealing hand imagery.
- Maintain the appearance of hands throughout the shoot.
Requirements:
- Open to men and women, all ethnicities, aged 18+.
- Must have well-groomed hands with no visible tattoos, scars, or marks.
- Comfortable taking direction and performing hand movements as needed.
- Submission must include clear photos of both the front and back of hands. Videos are a plus.
Compensation:
- Rate: $750 for the shoot.
Casting Call: Real Sisters for Exciting Paid Opportunity (USA & Canada)
Job Description:
Spark Casting is seeking real sisters with distinct age gaps for an upcoming project. This is a fantastic opportunity to showcase the unique dynamic between sisters on screen. The production is open to all ethnicities and offers a paid role for both participants.
Roles Available:
- Sister #1:
- Age Range: Tween/Early Teen
- Vibrant, youthful personality that captures the energy of younger siblings.
- Sister #2:
- Age Range: Late Teens/Early 20s
- Mature and dynamic presence, showcasing the protective and guiding traits of an older sibling.
Job Responsibilities:
- Perform in scenes that highlight the natural bond between siblings.
- Take direction from the production team to deliver engaging and authentic performances.
- Collaborate with the cast and crew to create compelling on-screen content.
Requirements:
- Must be real sisters with noticeable age differences.
- Open to all ethnicities.
- Comfortable performing on camera and taking direction.
- Enthusiastic, reliable, and professional.
Compensation:
- This is a paid opportunity (details provided upon selection).
Casting Call: Security Guard (Featured Background) for Comedy Special in Nashville, TN
Job Description:
On Location Casting is seeking a male actor to portray a security guard in a SAG-AFTRA comedy special. This featured background role requires a muscular, intimidating individual to add authenticity to the scene. The shoot will take place in the Nashville area, and actors must be able to work as local hires.
Job Responsibilities:
- Portray a large, imposing security guard in a comedic context.
- Follow the direction of the production team to deliver a strong on-screen presence.
- Be available for the entire filming day as call times may vary.
Requirements:
- Gender: Male
- Age Range: 20-50
- Large, muscular, and intimidating build.
- Must be a SAG-AFTRA member.
- Reliable transportation to the Nashville area (local hire only).
- Professional demeanor and ability to follow on-set instructions.
Compensation:
- Rate: $249 for up to 12 hours (full-day pay guaranteed even if wrapped early).
- Union Status: SAG-AFTRA
Casting Call: TÃo (Uncle) for Sprite Commercial in Miami
Job Description:
Miami Talent Casting is seeking a male actor to portray a TÃo (Uncle) character in an upcoming Sprite commercial. This role requires a warm and relatable presence, representing the quintessential family uncle.
Job Responsibilities:
- Portray a TÃo in various scenes with a natural and engaging performance.
- Follow on-set directions to bring authenticity to the role.
- Submit a self-taped audition (script provided upon request).
Requirements:
- Gender: Male
- Age Range: 40-50
- Ethnicity: Latino
- Look: Average Latino man with no specific physical traits required.
- Comfortable on camera and able to take direction.
- Must be available for the shoot date.
Compensation:
- Rate: $1,000 for the shoot day.
Casting Call: TÃa (Aunt) for Sprite Commercial in Miami
Job Description:
Miami Talent Casting is seeking a female actor to portray a TÃa (Aunt) character in an upcoming Sprite commercial. The role calls for a charismatic individual who embodies the classic neighborhood gossip with a warm, relatable presence.
Job Responsibilities:
- Portray a lively and engaging aunt figure in various scenes.
- Deliver a performance that captures the character’s personality as described.
- Follow on-set directions to ensure an authentic and seamless production.
- Submit a self-taped audition (script provided upon request).
Requirements:
- Gender: Female
- Age Range: 50-60
- Ethnicity: Latino
- Look: Classic neighborhood gossip with short hair or long hair tied back. Glasses are a plus.
- Comfortable on camera and able to take direction.
- Must be available for the shoot date.
Compensation:
- Rate: $1,000 for the shoot day.