Music Content and Promo Manager

**Candidate can sit in California or New York***

In this role with Aquent’s Client, you will help build music and content promotional strategies to connect with communities across genres and interest groups – across YouTube & YouTube Music (Including short-form and long-form content) and multiple Social digital platforms, at both a global and market-specific scale. You will also support the execution of these programs by working closely with external partners and internal teams, both locally and internationally.

You are a culture-vulture, a self-starter who will ramp up quickly to contribute to our Music Programming & Content Strategy team. You have experience working as a content programmer for short form / long form video services, music magazines, radio stations, streaming services or as a music journalist. You are well-versed in USA’s multiple entertainment industries, are passionate about music, and possess in-depth knowledge of various genres from multiple & diverse perspectives. You have a deep understanding of the creator ecosystem, are comfortable with short-form video platforms, and are able to analyze & identify trends before they go viral.

Additionally, you bring strong analytical abilities and impeccable oral and written communication skills. You’re comfortable working with large teams of cross-functional specialization and problem solving daily, in collaboration with product, design, marketing, engineering, and other teams to develop an innovative user experience. You enjoy working both independently and collaboratively to develop new ideas and scalable processes. You bring a proven ability to prioritize, meet critical deadlines, and take on challenging tasks with enthusiasm and a problem-solving mindset. You’re passionate, contributing your thoughts and ideas to making music on YouTube best-in-class for artists, industry and fans.

Roles & Responsibilities

• Develop and execute the strategy for promoting music and driving engagement across YouTube and YouTube Music, including in Shorts.

• Develop and execute strategies for new product programming initiatives

• Build on understanding of Culture and Entertainment consumption trends to drive higher engagement and a deeper connection with the Artists and Fans

• Oversee ‘lifecycle of a song’ programming across on-platform and playlist ecosystems and the broader user experience

• Conduct metrics-based analysis of programming campaigns

• Contribute to YouTube Music’s global programming & content strategy team and its efforts to drive improvements and innovative features on behalf of users worldwide, mainly for a US audience

• Support partner and technical teams to troubleshoot customer-facing issues

Mandatory Skills:

– Bachelor’s degree or equivalent practical experience required

– 3+ years in a programming role in Radio / online digital music content business

– Successful track record of delivering user engagement through building multi platform experiences and communities

– Excellent written, presentation and verbal communication skills

– Passionate about music, with a deep understanding of local entertainment industries

– Working knowledge of content in Hip-Hop, Pop, Rock & Metal, Indie & Alternative, or R&B (must have specialty in at least one genre)

– Strong programming and creative skills – ability to craft messaging and work with design and production resources to drive creative execution

– Strong analytical skills; ability to analyze research or performance data and apply that analysis to optimize our programming strategy

– Digital native, with strong technical skills. Comfortable with content management tools.

– Strong understanding of the competitive landscape and knowledge of short form and long form video content

– Comfortable working in a fast changing environment

– Ability to work across functions and divisions, with global teams, and deliver measurable results

Desired Skills:

– Experience working for a music streaming service / music label

– Professional language proficiency in English

– Expertise in working with Google Sheets

– Ability to maintain several different projects simultaneously, while creating precise and effective customer-facing communications

– Deep knowledge and understanding of the music industry in the US and previous experience working with record labels, artists and/or management partners

Aquent