Description:
Through conceptual and creative thinking skills, as well as a firm command of graphic design,
guide and execute creative communications that deliver on the brand’s thoughtful, optimistic, and clever point of view. This individual should have the ability to concept, plan and do the work.
PRIMARY DUTIES
- Sets creative tone that upholds brand standards and maintains global brand consistency.
- Drives creative concept, photography direction, design and voice to achieve creative objectives against seasonal campaign strategy.
- Manages and directs seasonal photo and video assets; reviews and select optimal photography for various applications including website, social, email, retail and wholesale sell-in materials.
- Collaborates with marketing leadership, business leads and other internal stakeholders to conceptualize and deliver compelling collateral and multi-channel communications.
- Directs internal and external creative service providers (graphic designers and copywriters) to conceptualize and create on-brand communications.
- Performs other duties as required/assigned by manager.
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED
- Bachelor’s degree required or equivalent work experience.
- 8+ years of art direction and/or graphic design experience.
- Be highly creative, imaginative, collaborative and positive.
- Excellent track record of creative concepting, design and implementation.
- Proven leadership skills with at least 4 years’ experience of managerial experience, including the management of creative teams (e.g. photographers, producers, graphic designers).
- Ability to build strong cross-functional relationships.
- Solid presentation, oral and written communication skills.
- Ability to work well in a team based, deadline-oriented environment.
- Experience working with and influencing both external & internal senior leadership.
- Experience in Photoshop, Illustrator, InDesign, Powerpoint, Google Drive and general file organization and management.
This role is an IN PERSON role located in Santa Barbara, California. Remote work will not be approved for this role.
Toad&Co
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