Role: CRM Marketing Manager
Job Type: Full Time, Direct Hire
Salary: $90,000 – $110,000+ (DOE)
Start Date: Interviewing now
Location: Remote
Job Description:
Our startup, Sports Media client needs a CRM Marketing Manager to join their team on a for a direct hire, full-time opportunity. This role is fully remote, but bonus if you are located in LA, DC, or NY.
In this exciting opportunity, the CRM Marketing Manager will be responsible for leading the client’s CRM strategy with the goal of growing audience base and increasing engagement and retention.
The primary responsibilities for the successful CRM Marketing Manager include:
- Own, oversee and optimize the full lifecycle of CRM campaigns from ideation to implementation to evaluation across email, website, social media, free-to-play games, and mobile channels
- Collaborate with key content, product and audience stakeholders to develop an end-to-end marketing strategy that accomplishes set business goals and KPIs
- Build and execute segmented marketing campaign automations to enhance audience retention and affiliate marketing strategies
- Create customized and personalized email newsletter and mobile campaigns based on state location
- Lead the systematic creation and execution of campaign testing and feedback, and ensure results get shared and implemented
- Identify and analyze data trends and insights around user needs, pain points and drivers and create reports to share with Head of Strategy & Analytics
- Uncover opportunities to improve reach and retention based on segmentation and various stages of the user lifecycle
- Serve as a CRM expert, advising key stakeholders on CRM best practices from design, copy and channel
Skills / qualifications for the ideal CRM Marketing Manager:
- 5+ years of experience
- In-depth knowledge of Klaviyo (or similar CRM tools) as well as segmentation, workflows, data analytics and reporting
- Extensive knowledge of data and tracking analytics tools either in CRM or third-party service (ie Google Analytics)
- Proven ability to lead teams with confidence and poise
- Comfortable working in a startup environment and seamlessly shifting priorities based on new goals and learnings
- An avid sports fan and knowledge of sports betting is a plus!
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