Social Media Coordinator

Overview

At NXG, we believe people are first! Our teammates, our partners, and our customers can expect that we genuinely care to serve them and look out for their best interests. Our culture is built on the cornerstone of our Core Values – Passion, Relationships, Innovation, Development and Excellence! They set our expectation of each and every employee and are integrated in everything we do. As a shared services company providing business solutions to our clients and sister companies, we continually look for people who share in our Core Values to better themselves and

contribute to our mission of changing the construction industry as empowered thought leaders.

We are seeking to hire a Social Media Coordinator that’s keen to jumping in on the action! This individual will be friendly and have an aptitude for people- capturing our company culture around the office & at events, featuring our employees, and showcasing our construction projects. In addition to capturing social media content, this individual will be a team player who loves to collaborate and contribute to brainstorming new ways to put our brand and message in the best light and most authentic way to accurately depict the innovative approach our clients have on the construction industry, and to recruit highly skilled individuals to join their respective teams.

Responsibilities

CREATE:

• Develop strategies and tactics to market the company and create brand awareness
• Create, write and proof original written content that is contextual to each social channel and aligns with the brand strategy and company culture to review with social media manager in the form of post copy drafts, story boards, journalistic interview questions & prompts for social features & to promote engagement, etc.
• Utilize basic video, photo editing and design skills to produce graphics, short videos, and animations for
• social posts

CAPTURE:

• Identify and organize opportunities to capture social media content at our office, with local partners, and on external jobsites.
• Comfortable capturing footage from a phone, GoPro, and/or camera, and editing short videos and photos for social posts
• Be available for occasional work outside of normal working business hours for monitoring our social channels and capturing event-related content when necessary.

COLLABORATE:

• Work with the marketing team to manage the social media content calendar
• Work cross-functionally with other internal teams to get the assets you need and to align with company-wide and industry-wide initiatives
• Collaborate on design and marketing projects from ideation to execution with the marketing team

ENGAGE:

• Own community development, not only monitoring and responding to comments, but actively engaging others with our industry, establishing networks with industry leaders, as well as with clients & potential clients
• Consistently brainstorm to identify new ideas and strategies to drive engagement and audience growth, sharing new marketing ideas and inspiration

ANALYZE:

• Actively research industry-related news and client-related news, as well as trending topics within the Construction Industry (events & education, industry advancements, widely recognized dates within the construction community)
• Analyze social media performance analytics, and share high-level weekly & monthly reports with the marketing team, adjusting optimal post times as necessary
• Keep pace with the social media marketing industry’s trends and developments, keeping the broader team informed of how they could be used to reach our team goal

Qualifications

• You know what type of content works best on each channel: namely Instagram, Facebook, Twitter, and LinkedIn, as well as keep up with happenings on more trendy channels like TikTok
• You know the fundamentals of Adobe Creative Suite and are someone who can constantly generate/source ideas and can tap into resourcefulness to get things done effectively.
• You are personable and work well with others, ready to dive in and engage with those you are filming and featuring, making them feel as comfortable and natural as possible
• You have a knack for identifying opportunities within conversations or daily happenings for social media coverage or spotlights
• You are talented with words and have an eye for design — able to create unique, engaging visual content and written captions for social media.
• Experience creating content including static graphic design, short motion graphics, photo manipulation and video edits
• You have a strong understanding of the social media landscape, functionality available on each platform, and have a true interest in staying on top of new developments/changes.
• You can manage multiple projects, ensuring things are done efficiently, well organized and on time.
• You relentlessly pursue excellence and have a high attention to detail
• You collaborate well with others and bring positive energy to the team.
• You’re always looking to improve, grow, and educate yourself, whether it’s your marketing skills or personal goals.

Education/Certifications

• Bachelor’s degree in Marketing or Communications or relevant field
• 1+ years in a social media-related marketing role

NXG