Influencer Marketing Manager

Overview

We are looking for a talented people person to join the team and take over our Influencer Marketing processes. You will oversee the strategy and execution of the brand’s influencer and ambassador marketing programs. Our goal is to hire high-energy, diverse, bright, creative, and flexible individuals who thrive in a fast-paced work environment.

Responsibilities

• Develop influencer marketing strategies, working with the senior team.
• Constantly identify new ways to build our influencer database.
• Scan Social Media platforms for potential new partnerships and product seeding.
• Present new influencer prospects to management for approval.
• Manage new influencer partnerships directly – serving as the brand connection point to build strong relationships with influencers on a personal level – leading outreach, negotiation, contract development, and execution.
• Communicate with the marketing team on upcoming campaigns to ensure timely product arrivals.
• Act as a point of contact for our existing community of affiliates and athletes about upcoming releases, restocks, events, etc.
• Work with the marketing team on collecting Influencer Generated Content.
• Maintain daily communication with influencers via email, DM, and text.
• Oversee influencer outreach for 2 sister companies.

Requirements

• 2+ years of experience in PR, Influencer, Digital, Content, or Brand Marketing.
• A clear understanding of the influencer marketing landscape, the importance and role of influencer marketing and best practices.
• Experience managing influencer programs from start to finish.
• Excellent written and verbal communication skills.
• Strong interpersonal skills; must be able to negotiate strongly while maintaining goodwill with influencers, managers, agencies, etc.
• Must be able to work both as a team member and independently, and must be flexible to adapt to shifting priorities.
• Detail-oriented with the ability to take initiative, prioritize, and multitask.

Notes

This is a startup that is growing and establishing itself in the fitness industry. The ideal candidate is a leader who is not afraid to take on a challenge and knows how to “get s**t done”. We are looking for a person with strong values and principles who can see our vision and grow with the company.

Uppper