The Role: Content Producer
We are seeking a Content Creator/Producer to work across multiple in house brands. This Creator/Producer will be responsible for the planning, coordination, execution, editing, and on-time delivery of highly impactful, creative, digital video content and assets to support our global brand initiatives and product launches. This position requires a blend of excellent video and photography production skills with the ability to develop entertaining and/or informative storytelling concepts that cut through the content clutter. The ideal candidate is a self-starter, confident in running the content capture process, and a strategic/creative problem-solver, contributing to the process of conception and ideation. The candidate should bring strong project and time management skills, a creative eye and an open mind, receptive to feedback and willing to collaborate. Reporting directly to the Director of Integrated Marketing, s/he will work in closely with the Sr. Graphic Designer and Content Producer to form a creative team that ensures the highest level of quality creative work is delivered. This team works in partnership and in service of Brand Management, Social Media, Education, Trade & Event Marketing, Sales, and Artist Relations to create compelling content that drives engagement with and affinity for our brands and products, amongst our target consumers and artist family. This role will be located in our global headquarters in Norwell, MA.
Key Responsibilities:
· Cultivate a deep understanding of the brands, products, and customers. Leverage that understanding to deliver dynamic content to the cross-functional team
· Be a problem-solver by contributing content and channel solutions to satisfy briefs initiated by Brand Managers and Brand Team. Work with creative partners on those solutions and present them for approval, resulting in the delivery of a vision and content that communicates the differentiation of the brands to drive awareness and purchase intent.
· Plan, coordinate, execute, edit, and deliver all video content. As project lead running shoots, he/she will create project timelines, schedule the shoots, scout shoot locations, and manage equipment and personnel logistics. Post-shoot, he/she will lead the process of feedback and approvals.
· Create supporting materials such as titles, graphics, and/or animations to support in the production of video segments.
· Working in collaboration with the Sr. Graphic Designer, who will help drive creative direction for photo shoots, he/she will coordinate, shoot, and deliver photography assets. Leveraging a knowledge of the products and how to appropriately capture them, the Content Creator/Producer should deliver breakthrough lifestyle/editorial and product imagery that drives interest and desire for our brands and products. Periodically, capturing ad-hoc imagery for the Brand and Marketing teams is required.
· Be our video and photography content expert. Bring industry leading ideas and solutions to keep our content on the cutting edge. Have in-depth knowledge of production equipment and technologies.
· Be the control center and executor of live video/streaming communications.
· Manage videography, photography & audio equipment assets, including all details of scheduling and shipping/receiving appropriate equipment to endorsers for remote filming projects.
· Capture artist and performance content – requires travel for content capture.
Requirements
· Bachelor’s Degree with a major in film/multimedia, or relevant experience in film/multimedia
· 3+ years’ experience in video production, video editing, photography and content creation
· Strong video capture and production skills (all aspects) with an eye towards visual design, as evidenced by a portfolio of past projects
· Strong photography portfolio – particularly product/still-life and lifestyle/artistic – as evidenced by a portfolio of past projects
· Experience in animation preferred – highly proficient with Adobe Premiere, Adobe After Effects or related editing software, and Photoshop
· Experience with Stream services and technologies
· Experience with Logic Pro X, Pro Tools, or related DAW for in-studio multi-track audio recordings
· Excellent project management skills and ability to multi-task and track a wide variety of activities under deadlines, paying close attention to detail
· Proactive problem-solver
· Exceptional written and verbal communication skills, exercising strong interpersonal skills
· Open to challenging and being challenged; believes that constructive feedback and in-depth dialogue leads to better outcomes
· Open to travel (as travel opens up) – industry events, trade shows, competitions, artist performances/concerts, and on-location photoshoots.
Vitamin T
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