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Digital Marketing Manager (Fashion Brand)

$$$

Leading apparel and luxury brand is looking for a Digital Marketing Manager to join their team.

Responsibilities:

  • Ideate compelling marketing concepts to execute for email campaigns, SMS campaigns, on-site editorial, blog & social based on past top performers, platform-specific KPI’s, ROI’s, market research from direct & in-direct competitors, competitive analysis
  • Collaborate with e-commerce team on incoming product ETA’s launch to organize marketing concepts & weekly marketing features
  • Manage weekly email, SMS, app marketing platforms in alignment with launch calendar, product availability, sales cadence
  • Collaborate with senior designer on creative for all marketing assets
  • Execute mark-down cadence based on seasonality, inventory, holidays, past performance
  • Write compelling on-brand email, SMS, app & on-site editorial marketing copy
  • Partner with Tapcart App Platform & internal team on app optimization & growth strategy–downloads, app exclusive launches, app exclusive discounts, etc
  • Partner with Attentive on SMS optimizations, list growth, segmentation & automation
  • Perform platform-specific A/B testing to optimize open rates, CTR, send times, revenue
  • Optimize all marketing channels based on platform-specific KPI’s
  • Communicate high-level reporting for all marketing channels
  • Collaborate with VP of finance on paid media spend & communicate to paid media consultant
  • Manage paid search & social consultant – communicate creative needs to design team for ads based on top performers & new ad concepts
  • Collaborate with design team to create compelling landing pages for specific marketing campaigns & editorial features to optimize user experience
  • Brainstorm & pitch high level growth strategies for the brand to upper management
  • Maintain & optimize SEO strategy

Requirements & Skills:

  • BS/MS degree in marketing or related field
  • Proven working experience in digital marketing–at least 3 years in related field
  • Highly creative with experience in optimizing all digital marketing channels
  • Experience in robust A/B testing for all digital marketing platforms
  • Strong knowledge of SEO/SEM
  • Strong knowledge of Google Analytics
  • Data driven & analytical
  • Up-to-date with the latest marketing trends, platforms & best practices for digital marketing

Platforms

  • Shopify Plus
  • Klaviyo (ESP)
  • Attentive (SMS)
  • Okendo (customer reviews)
  • Narvar (post-purchase tracking landing pages)
  • Returnly (returns / exchanges)
  • Tapcart (app via Shopify)
  • Google Analytics

the agency worX

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Expiration date:
06-10-2022

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