Leading apparel and luxury brand is looking for a Digital Marketing Manager to join their team.
Responsibilities:
- Ideate compelling marketing concepts to execute for email campaigns, SMS campaigns, on-site editorial, blog & social based on past top performers, platform-specific KPI’s, ROI’s, market research from direct & in-direct competitors, competitive analysis
- Collaborate with e-commerce team on incoming product ETA’s launch to organize marketing concepts & weekly marketing features
- Manage weekly email, SMS, app marketing platforms in alignment with launch calendar, product availability, sales cadence
- Collaborate with senior designer on creative for all marketing assets
- Execute mark-down cadence based on seasonality, inventory, holidays, past performance
- Write compelling on-brand email, SMS, app & on-site editorial marketing copy
- Partner with Tapcart App Platform & internal team on app optimization & growth strategy–downloads, app exclusive launches, app exclusive discounts, etc
- Partner with Attentive on SMS optimizations, list growth, segmentation & automation
- Perform platform-specific A/B testing to optimize open rates, CTR, send times, revenue
- Optimize all marketing channels based on platform-specific KPI’s
- Communicate high-level reporting for all marketing channels
- Collaborate with VP of finance on paid media spend & communicate to paid media consultant
- Manage paid search & social consultant – communicate creative needs to design team for ads based on top performers & new ad concepts
- Collaborate with design team to create compelling landing pages for specific marketing campaigns & editorial features to optimize user experience
- Brainstorm & pitch high level growth strategies for the brand to upper management
- Maintain & optimize SEO strategy
Requirements & Skills:
- BS/MS degree in marketing or related field
- Proven working experience in digital marketing–at least 3 years in related field
- Highly creative with experience in optimizing all digital marketing channels
- Experience in robust A/B testing for all digital marketing platforms
- Strong knowledge of SEO/SEM
- Strong knowledge of Google Analytics
- Data driven & analytical
- Up-to-date with the latest marketing trends, platforms & best practices for digital marketing
Platforms
- Shopify Plus
- Klaviyo (ESP)
- Attentive (SMS)
- Okendo (customer reviews)
- Narvar (post-purchase tracking landing pages)
- Returnly (returns / exchanges)
- Tapcart (app via Shopify)
- Google Analytics
the agency worX
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