Entertainment Content Creator Jobs

About the Job

At 4Labs Digital, we are more than an audience-driven marketing agency. We bring together expertise as journalists, poets, musicians, filmmakers, and storytellers to transform brand narratives. Synthesizing those creatives with our staff of data-savvy marketers, we deliver that elusive element that every brand seeks but few achieve: Impact.

Seeking a talented Social Media Manager to join our team. This individual will oversee daily social media output for a variety of clients. The Social Media Manager is expected to know the ins and outs of all social media platforms, software, and best practices. This is a great opportunity for a creative, tech-savvy, financially literate, fiercely independent, and curious person who is excited about developing conversation starters, campaigns, and content to engage with the communities of our clients.

Duties/Responsibilities:

• Maintain and develop a keen understanding of the crypto and social media industry, its history, the current news, and benchmark against top-performing social media creators in the sector
• Write in multiple voices, from newsy to humorous, and tailor content according to both message and medium
• Write posts that are accurate, clear, concise, and engaging for a variety of clients
• Work with a team of designers, video editors, and animators to ideate around graphic and video concepts and script out content 
• Provide substantive feedback, from style to readability to copyediting to overall compellingness, on social media graphics and videos with the purpose of elevating the finished product
• Oversee and implement on a range of Social Media Manager duties 
• Maintain and schedule posts on social media software (Buffer, Hootsuite, META’s Creator Studio etc)
• Ideate, create, and post compelling Instagram Stories
• Ideate, create, and post compelling TikTok content 
• Ideate, create, and post compelling Twitter threads
• Set up and host Twitter Spaces and Instagram Live events
• Live tweet events and Twitter Spaces 
• Engage with the community –from quote tweets to replies–across Twitter, Instagram, TikTok and Facebook
• Self-copy edit at a high level
• Assess social media analytics and make pivots based on data
• Have a pulse of the crypto markets and what sentiment is like throughout the day
• Schedule out evergreen content and identify what solid evergreen content is
• Analyze and identifies any weaknesses in client social media and digital marketing strategy and move to implement improvements 
• Assess how your posts are doing in real-time and make micro pivots in how you are writing throughout the day
• Ability to live on Twitter, Instagram, and other social media platforms, have your finger on the news and trend pulse, and jump on topics before other accounts do
• Chime into conversations in your client’s voice
• Ability to ask deep questions via quote tweet or reply, post polls in comments, chime in with the brand’s voice on a crypto hot topic, or elevate breaking news with a compelling quote tweet or IG Story share

Skills & Requirements:

• Expert knowledge of a variety of social media platforms, particularly Twitter, Instagram, Facebook, LinkedIn, and TikTok
• 3+ years of experience creating social media copy and content, ideally with an agency setting
• 3+ years of experience overseeing social media staff and implementing digital campaigns
• Prior experience within the crypto/blockchain industry is required, whether in a professional or personal capacity. 
• Have proficiency in Discord, Telegram, and online moderation
• Comfort quickly switching gears and focus, moving from social media posting to content creation to campaign building throughout the day
• Excellent written communication skills and superb English skills
• Great editing skills and attention to detail
• Strong leadership skills
• Excellent organization and time management skills
• Strong client relations and collaboration skills
• Strategic communication skills
• Excellent presentation and stakeholder management skills

How to Apply

Please submit your resume, cover letter, and any relevant work samples or case studies that demonstrate your experience in influencer marketing within the music and entertainment industry. If applying by email, send your application to apply AT 4labsdigital.com. In the subject line, include the role you are applying for and your full name.

We look forward to discovering how your expertise can contribute to the success of our brand.

4Labs Digital is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), or sexual orientation or any other characteristic protected by federal, state or local laws.

Consistent with the Americans with Disabilities Act (ADA), 4Labs Digital is committed to fully including all qualified individuals. As part of this commitment, 4Labs Digital will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [Benton, [email protected]]

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Compensation for this position is location-based, and salary ranges will vary depending on the geographical location of the role. Below is a list of typical cities where the position may be posted, each with its corresponding salary range:

• New York, New York: $55,000-$70,000 salary; $25-$35 an hour contract
• Boston, Massachusetts: $50,000-$65,000 salary; $25-$35 an hour contract
• Philadelphia, Pennsylvania: $45,000-$60,000 salary; $22-$30 an hour contract
• Miami, Florida:: $45,000-$60,000 salary; $22-$30 an hour contract
• Chicago, Illinois: $45,000-$60,000 salary; $22-$30 an hour contract
• Austin, Texas: $45,000-$60,000 salary; $22-$30 an hour contract
• San Diego, California: $50,000-$65,000 salary; $25-$35 an hour contract
• Seattle, Washington: $45,000-$60,000 salary; $22-$30 an hour contract

4Labs Digital

About the Job

At 4Labs Digital, we are more than an audience-driven marketing agency. We bring together expertise as journalists, poets, musicians, filmmakers, and storytellers to transform brand narratives. Synthesizing those creatives with our staff of data-savvy marketers, we deliver that elusive element that every brand seeks but few achieve: Impact.

Strategic Purpose: Seeking a talented Social Media Manager to join our team. This individual will oversee daily social media output for a variety of clients. The Social Media Manager is expected to know the ins and outs of all social media platforms, software, and best practices. This is a great opportunity for a creative, tech-savvy, financially literate, fiercely independent, and curious person who is excited about developing conversation starters, campaigns, and content to engage with the communities of our clients.

Duties/Responsibilities:

• Maintain and develop a keen understanding of the crypto and social media industry, its history, the current news, and benchmark against top-performing social media creators in the sector
• Write in multiple voices, from newsy to humorous, and tailor content according to both message and medium
• Write posts that are accurate, clear, concise, and engaging for a variety of clients
• Work with a team of designers, video editors, and animators to ideate around graphic and video concepts and script out content 
• Provide substantive feedback, from style to readability to copyediting to overall compellingness, on social media graphics and videos with the purpose of elevating the finished product
• Oversee and implement on a range of Social Media Manager duties 
• Maintain and schedule posts on social media software (Buffer, Hootsuite, META’s Creator Studio etc)
• Ideate, create, and post compelling Instagram Stories
• Ideate, create, and post compelling TikTok content 
• Ideate, create, and post compelling Twitter threads
• Set up and host Twitter Spaces and Instagram Live events
• Live tweet events and Twitter Spaces 
• Engage with the community –from quote tweets to replies–across Twitter, Instagram, TikTok and Facebook
• Self-copy edit at a high level
• Assess social media analytics and make pivots based on data
• Have a pulse of the crypto markets and what sentiment is like throughout the day
• Schedule out evergreen content and identify what solid evergreen content is
• Analyze and identifies any weaknesses in client social media and digital marketing strategy and move to implement improvements 
• Assess how your posts are doing in real-time and make micro pivots in how you are writing throughout the day
• Ability to live on Twitter, Instagram, and other social media platforms, have your finger on the news and trend pulse, and jump on topics before other accounts do
• Chime into conversations in your client’s voice
• Ability to ask deep questions via quote tweet or reply, post polls in comments, chime in with the brand’s voice on a crypto hot topic, or elevate breaking news with a compelling quote tweet or IG Story share

Skills & Requirements:

• Expert knowledge of a variety of social media platforms, particularly Twitter, Instagram, Facebook, LinkedIn, and TikTok
• 3+ years of experience creating social media copy and content, ideally with an agency setting
• 3+ years of experience overseeing social media staff and implementing digital campaigns
• Prior experience within the crypto/blockchain industry is required, whether in a professional or personal capacity. 
• Have proficiency in Discord, Telegram, and online moderation
• Comfort quickly switching gears and focus, moving from social media posting to content creation to campaign building throughout the day
• Excellent written communication skills and superb English skills
• Great editing skills and attention to detail
• Strong leadership skills
• Excellent organization and time management skills
• Strong client relations and collaboration skills
• Strategic communication skills
• Excellent presentation and stakeholder management skills

How to Apply

Please submit your resume, cover letter, and any relevant work samples or case studies that demonstrate your experience in influencer marketing within the music and entertainment industry. If applying by email, send your application to apply AT 4labsdigital.com. In the subject line, include the role you are applying for and your full name.

We look forward to discovering how your expertise can contribute to the success of our brand.

4Labs Digital is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), or sexual orientation or any other characteristic protected by federal, state or local laws.

Consistent with the Americans with Disabilities Act (ADA), 4Labs Digital is committed to fully including all qualified individuals. As part of this commitment, 4Labs Digital will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [Benton, [email protected]]

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Compensation for this position is location-based, and salary ranges will vary depending on the geographical location of the role. Below is a list of typical cities where the position may be posted, each with its corresponding salary range:

• New York, New York: $55,000-$70,000 salary; $25-$35 an hour contract
• Boston, Massachusetts: $50,000-$65,000 salary; $25-$35 an hour contract
• Philadelphia, Pennsylvania: $45,000-$60,000 salary; $22-$30 an hour contract
• Miami, Florida:: $45,000-$60,000 salary; $22-$30 an hour contract
• Chicago, Illinois: $45,000-$60,000 salary; $22-$30 an hour contract
• Austin, Texas: $45,000-$60,000 salary; $22-$30 an hour contract
• San Diego, California: $50,000-$65,000 salary; $25-$35 an hour contract
• Seattle, Washington: $45,000-$60,000 salary; $22-$30 an hour contract

4Labs Digital

Overview

Social House, Inc.® is an award-winning Digital Growth Agency, driven to strategically transform brands via elevated content, influencers, and paid media. We go beyond traditional social media and paid advertising, by tapping into cultural conversations with strategies designed to be both creative and measurable. Our methodology is rooted in our TriVision Approach which bridges Strategy, Content, and Paid Media to produce agile, original, and even unconventional narratives that resonate and inspire. 

Job Description

As a Content Coordinator, you will play a pivotal role in the development, production, and distribution of compelling social media and digital content across multiple channels. You will work closely with our content team to brainstorm ideas, research trends, and execute content plans that align with our clients’ vision and objectives. From conceptualization to publication, you will collaborate closely with the internal team to oversee the entire content creation process, ensuring consistency, quality, and adherence to deadlines.

Responsibilities

The following is a summary of general job responsibilities, this summary is not all-inclusive and may be broadened or changed to meet changing business needs.

• Collaborate with the content and strategy teams to generate ideas for content proposals, short-form videos, content edits, and other multimedia content formats.
• Participate in brainstorming sessions, team meetings, and strategy discussions 
• Build the client content proposals by entering specific content pillars, marketing and product priorities, top-line strategy, and swipe to visually represent the defined creative.
• Manage the Company’s Master Deliverables Tracker by adding, monitoring and updating the status and progress of each creative deliverable.
• Conduct ongoing research on trends, and audience preferences to inform content development.
• Develop and maintain relationships with external content contributors, influencers, and subject matter experts to secure ongoing contributions for content.
• Coordinate with our network of vetted graphic designers, videographers, and other creative professionals to produce visually appealing and compelling multimedia content.
• Review and request edits to content developed by our content creators to ensure it meets the needs outlined by each of our clients. Elevate its appeal by making it engaging, informative, and tailored to resonate powerfully with our clients’ target audiences.
• Adhere to each clients’ brand guidelines, voice, and tone standards to ensure consistency and authenticity across all content touchpoints.
• Ensure timely delivery of all client content to the social media team for seamless integration into the content calendar.
• Assist when necessary in the management of content calendars, scheduling, and posting.
• Monitor and analyze content performance metrics to identify areas for improvement and optimization.
• Stay up-to-date with industry trends, best practices, and emerging tools to continuously enhance content and content strategies as well as workflows.
• Stay up-to-date with social media platform updates, algorithm changes, and emerging trends to inform content strategy.

Requirements

• Proven experience (internship or equivalent) in social media marketing, content creation, or digital media.
• Strong understanding of social media platforms including but not limited to Instagram, Meta, X, LinkedIn, Snapchat, and TikTok.
• Proficiency in content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Capcut, and/or Canva.
• Excellent written and verbal communication skills with a keen eye for detail.
• Creative mindset with the ability to generate innovative ideas and concepts.
• Strong organizational and time-management skills with the ability to manage multiple projects simultaneously.
• Ability to work collaboratively in a fast-paced environment and adapt to changing priorities.
• Passion for social media, digital marketing, and staying abreast of industry trends and developments in both paid and organic content.

Nice to haves:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Experience in Inventory Management.
• Experience using Slack, Asana, Harvest, Zoom.
• Basic knowledge of social media analytics and reporting tools (e.g., Facebook Insights, Instagram Insights, Google Analytics).

Additional Information

• Reports to: Content Director
• Experience: Entry to Junior Level
• Functions: Content Development
• Industries: Marketing and Advertising – Fashion, Beauty, Lifestyle, Entertainment
• Salary Range: $50K – $65K DOE
• Growth: Options to grow into a Content Manager OR Content Producer OR Account Manager. From there a Senior Manager, Director, Senior Director

New Hire Expectations

WITHIN 1 MONTH, THIS PERSON WILL

• Be introduced to the Strategy, Creative, Accounts, and Media teams to capture a holistic understanding of Social House, Inc. and our processes and values
• Learn what the Agency, each department, and the employees do
• Train on workflow and processes
• Coordinate plans to take over duties with the Content Team

WITHIN 3 MONTHS, THIS PERSON WILL

• Demonstrate understanding and ability to build out production schedules and meet criteria deadlines.
• Demonstrate ability to source talent, support production needs, and execute schedules and plans.
• Assist in the creation of each Client’s Creative Proposal alongside the strategy team.
• Oversee and manage the Master Deliverables Tracker and production workflow in Asana including ensuring documents are signed, products, deliverables, and invoices are received and tracked.
• Manage outreach, communication, and briefing of existing content creators for multiple brands. 
• Assist in product delivery and coordination with creators as needed.

WITHIN 6 MONTHS, THIS PERSON WILL

• Successfully plan, manage, organize, and deliver/receive content/assets on schedule and within budget for multiple jobs/clients at a time
• Create position procedures and turnkey training materials 
• Independently build out creative content proposals and content calendars on time and without mistakes

SOCIAL HOUSE, INC.®

Business Overview

Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.

In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.

Position Overview

Who you are: A passionate and driven search professional, you excel at translating the digital strategy set at the senior level into daily tactical execution. You’re ready to challenge the status quo to produce world-class search campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.

Responsibilities

• Work with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy
• Lead virtual and in-person presentations in a polished, energetic way, displaying story-telling elements throughout
• Display basic management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedback
• Liaison between search and all other digital channels to help contribute towards a multi-channel approach/strategy
• Oversee and manages client reports and analysis
• Work with Search Lead to develop campaign strategies and is responsible for the execution of search campaigns against the strategy
• Responsible for majority of day-to-day client communications regarding insights, reporting, and optimization recommendation. Assists in the development of POVs
• Display management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedback

Required Skills and Experience

• Experience with within an agency environment required
• Substantial experience in paid search
• Substantial experience in Google, Bing, and other search partners
• Substantial experience on at least one bidding platform such as Marin, Kenshoo or SA360
• Substantial experience with Microsoft Excel, Word, and PowerPoint is required
• Reprise does not require candidates to have a college degree

Desired Skills and Experience

• Spanish proficiency is a plus
• Ability to multitask and handle other duties as assigned
• Excellent writing skills with an attention to detail
• Have basic story-telling ability as well as ability to lead virtual and in-person presentations

_____________________________________________________________________________________________

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You At IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Reprise, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Reprise, please email [email protected].

About IPG Mediabrands:

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Matterkind, Mediabrands Content Studio, Orion Holdings, Rapport, Reprise, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

KINESSO

About the Job

At 4Labs Digital, we are more than an audience-driven marketing agency. We bring together expertise as journalists, poets, musicians, filmmakers, and storytellers to transform brand narratives. Synthesizing those creatives with our staff of data-savvy marketers, we deliver that elusive element that every brand seeks but few achieve: Impact.

Seeking a talented Social Media Manager to join our team. This individual will oversee daily social media output for a variety of clients. The Social Media Manager is expected to know the ins and outs of all social media platforms, software, and best practices. This is a great opportunity for a creative, tech-savvy, financially literate, fiercely independent, and curious person who is excited about developing conversation starters, campaigns, and content to engage with the communities of our clients.

Duties/Responsibilities:

• Maintain and develop a keen understanding of the crypto and social media industry, its history, the current news, and benchmark against top-performing social media creators in the sector
• Write in multiple voices, from newsy to humorous, and tailor content according to both message and medium
• Write posts that are accurate, clear, concise, and engaging for a variety of clients
• Work with a team of designers, video editors, and animators to ideate around graphic and video concepts and script out content 
• Provide substantive feedback, from style to readability to copyediting to overall compellingness, on social media graphics and videos with the purpose of elevating the finished product
• Oversee and implement on a range of Social Media Manager duties 
• Maintain and schedule posts on social media software (Buffer, Hootsuite, META’s Creator Studio etc)
• Ideate, create, and post compelling Instagram Stories
• Ideate, create, and post compelling TikTok content 
• Ideate, create, and post compelling Twitter threads
• Set up and host Twitter Spaces and Instagram Live events
• Live tweet events and Twitter Spaces 
• Engage with the community –from quote tweets to replies–across Twitter, Instagram, TikTok and Facebook
• Self-copy edit at a high level
• Assess social media analytics and make pivots based on data
• Have a pulse of the crypto markets and what sentiment is like throughout the day
• Schedule out evergreen content and identify what solid evergreen content is
• Analyze and identifies any weaknesses in client social media and digital marketing strategy and move to implement improvements 
• Assess how your posts are doing in real-time and make micro pivots in how you are writing throughout the day
• Ability to live on Twitter, Instagram, and other social media platforms, have your finger on the news and trend pulse, and jump on topics before other accounts do
• Chime into conversations in your client’s voice
• Ability to ask deep questions via quote tweet or reply, post polls in comments, chime in with the brand’s voice on a crypto hot topic, or elevate breaking news with a compelling quote tweet or IG Story share

Skills & Requirements:

• Expert knowledge of a variety of social media platforms, particularly Twitter, Instagram, Facebook, LinkedIn, and TikTok
• 3+ years of experience creating social media copy and content, ideally with an agency setting
• 3+ years of experience overseeing social media staff and implementing digital campaigns
• Prior experience within the crypto/blockchain industry is required, whether in a professional or personal capacity. 
• Have proficiency in Discord, Telegram, and online moderation
• Comfort quickly switching gears and focus, moving from social media posting to content creation to campaign building throughout the day
• Excellent written communication skills and superb English skills
• Great editing skills and attention to detail
• Strong leadership skills
• Excellent organization and time management skills
• Strong client relations and collaboration skills
• Strategic communication skills
• Excellent presentation and stakeholder management skills

How to Apply

Please submit your resume, cover letter, and any relevant work samples or case studies that demonstrate your experience in influencer marketing within the music and entertainment industry. If applying by email, send your application to apply AT 4labsdigital.com. In the subject line, include the role you are applying for and your full name.

We look forward to discovering how your expertise can contribute to the success of our brand.

4Labs Digital is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), or sexual orientation or any other characteristic protected by federal, state or local laws.

Consistent with the Americans with Disabilities Act (ADA), 4Labs Digital is committed to fully including all qualified individuals. As part of this commitment, 4Labs Digital will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [Benton, [email protected]]

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Compensation for this position is location-based, and salary ranges will vary depending on the geographical location of the role. Below is a list of typical cities where the position may be posted, each with its corresponding salary range:

• New York, New York: $55,000-$70,000 salary; $25-$35 an hour contract
• Boston, Massachusetts: $50,000-$65,000 salary; $25-$35 an hour contract
• Philadelphia, Pennsylvania: $45,000-$60,000 salary; $22-$30 an hour contract
• Miami, Florida:: $45,000-$60,000 salary; $22-$30 an hour contract
• Chicago, Illinois: $45,000-$60,000 salary; $22-$30 an hour contract
• Austin, Texas: $45,000-$60,000 salary; $22-$30 an hour contract
• San Diego, California: $50,000-$65,000 salary; $25-$35 an hour contract
• Seattle, Washington: $45,000-$60,000 salary; $22-$30 an hour contract

4Labs Digital

Based out of Hilo, HI, Shaka Tea produces herbal teas brewed with sustainably-sourced māmaki leaves, which are only found in the Hawaiian Islands. Shaka Tea practices direct trade, paying small local farmers and restoring native ecosystem habitats. Simply put, each can sold directly supports the preservation of native ecosystem habitats and the direct livelihood of small local farmers across rural Hawaiʻi.

Shaka Tea’s mission is “We live Shaka. We spread island vibes through our flavorful, good-for-you beverages while giving back to Hawaiʻi, the land and community we love.” We are rooted in our core values of Pilina (Interconnection), Kīnā’ole (Flawnessness of Conduct), Lōkahi (Harmony & Balance), and Poʻokela (Excellence).

Shaka Tea is growing, sharing our herbal teas with consumers across the country looking for great tasting, accessible, good-for-you hydration with zero sugar, calories and carbohydrates, complementing mindful eaters everywhere.

Working under general supervision, the Social Media Manager will be responsible for driving awareness, affinity, and engagement with the Shaka Tea brand through social media presence and influencer partnerships. The Social Media Manager will have ownership over the strategic development and execution of our social media and influencer initiatives across our social & digital platforms, ensuring alignment and synergies with the brand’s business & marketing goals. The ideal candidate for this position is someone who has extensive experience in social media and has a deep understanding of what makes content engaging, entertaining and shareable.

Employees in this position may interact with their leader daily, to receive guidance and support. Most non-routine activities, such as setting an annual budget for unearned influencers and/or boosting organic social posts, will require their leader’s advance approval, but routine decisions within the general scope of the role may be made independently.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

Social Media Management Responsibilities

• Develop and implement comprehensive social media strategies across all owned platforms (Instagram, Facebook, TikTok, and LinkedIn) to grow brand relevancy and foster & improve engagement with followers.
• Develop and maintain a content calendar across all social channels to ensure a consistent posting schedule, balancing lifestyle, promotional, editorial and partnership content.
• Lead content creation efforts for high-quality, visually appealing, and engaging photo and video content for social media platforms. Spans self-directed / self-produced content to sourcing and managing content creators, and / or additional outside resources to generate content.
• Foster and nurture a community around the brand by actively engaging with followers, responding to comments, and participating in relevant conversations.
• Keep up to date on trends, current events, competitor activities, social media algorithms and strategies and best practices across social media platforms to maintain relevancy.
• Propose & execute branded collaboration & partnership ideas with other brands to grow followers on social media. Manage and execute giveaways and promotional contests.
• Lead the development and execution of targeted email marketing campaigns to enhance member acquisition and platform engagement.
• Define core KPI’s by platform and generate monthly reports to track performance, adjusting strategies to ensure KPI’s are met or exceeded.

Influencer Management Responsibilities

• Lead planning and execution of influencer strategies (both always-on and campaign-specific) to build brand awareness and credibility across key social channels including Instagram, TikTok and Facebook.

1. Identify and cultivate partnerships with paid and unpaid social media influencers.
2. Manage influencer partnerships from start to completion – from outreach, to creating and shipping custom packages, payment, and final post analysis.
3. Familiarize content creators with our products and brand objectives and collaborate to create compelling content to help them bring our story to life.
4. Review all influencer content for accuracy against brief and brand values.

• Set and develop influencer marketing standards and best practices for the brand.
• Collaborate with Brand Marketing team members to support cross-channel campaigns and ensure campaign goals are being met through influencer activations.
• Track and analyze influencer performance, providing insights and recommendations for continuous improvement. For campaign-specific influencer programs, develop post campaign reporting to share with key internal stakeholders.
• Partner with Brand Marketing team to brainstorm additional earned/owned strategies (PR) that amplify brand awareness.
• Perform other duties as required or assigned which are reasonably within the scope of this role.

BASIC AND PREFERRED QUALIFICATIONS (EDUCATION and/or EXPERIENCE)

• Bachelor’s degree from an accredited 4-year college or equivalent relevant experience required; marketing, digital marketing, communications, or advertising emphasis preferred.
• Minimum 3 years’ experience managing digital marketing (social media marketing, influencer marketing, email marketing, etc.) with a high degree of knowledge about the principles of integrated marketing.

ADDITIONAL QUALIFICATIONS (JOB SKILLS, ABILITITIES, KNOWLEDGE)

• Expert ability to craft & oversee content development tailored to each social media platform (Facebook, Instagram, TikTok, LinkedIn, etc.). Proficient in social media analytics and reporting.
• Proficient ability to “think out of the box” to create solutions and opportunities for brand growth and engagement.
• Proficient ability to wear multiple “hats” as business needs arise. Comfortable working in a fast-paced environment with constant change.
• Expert in interpersonal communication and team working skills.
• Proficient ability to effectively manage workload by prioritizing and managing multiple assignments. Demonstrates a sense of urgency to drive impact.
• Ability to travel up to 10% of the time.
• Ability to activate and amplify Shaka Tea’s values of Pilina (Interconnection), Kīnā’ole (Flawnessness of Conduct), Lōkahi (Harmony & Balance), and Poʻokela (Excellence), as well as the 3 C’s of thinking: critical, collaborative, and curious.
• [Nice to have]: Has a personal or professional connection to Hawai’i

Proposed Salary Range of $85,000-$100,000 annually.

Shaka Tea

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

Who you are: A passionate and driven search professional, you excel at translating the digital strategy set at the senior level into daily tactical execution. You’re ready to challenge the status quo to produce world-class search campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.

Responsibilities

· Work with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy

· Lead virtual and in-person presentations in a polished, energetic way, displaying story-telling elements throughout

· Display basic management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedback

· Liaison between search and all other digital channels to help contribute towards a multi-channel approach/strategy

· Oversee and manages client reports and analysis

· Work with Search Lead to develop campaign strategies and is responsible for the execution of search campaigns against the strategy

· Responsible for majority of day-to-day client communications regarding insights, reporting, and optimization recommendation. Assists in the development of POVs

· Display management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedback

Required Skills & Experience

· Experience with within an agency environment required

· Substantial experience in paid search

· Substantial experience in Google, Bing, and other search partners

· Substantial experience on at least one bidding platform such as Marin, Kenshoo or SA360

· Substantial experience with Microsoft Excel, Word, and PowerPoint is required

· KINESSO does not require candidates to have a college degree

Desired Skills & Experience

· Spanish proficiency is a plus

· Ability to multitask and handle other duties as assigned

· Excellent writing skills with an attention to detail

· Have basic story-telling ability as well as ability to lead virtual and in-person presentations

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

KINESSO

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

Who you are: A passionate and driven paid social professional, you excel at translating the digital strategy set at the senior level into daily tactical execution. You’re ready to challenge the norm to produce world-class paid social campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.

Responsibilities

• Responsibilities will be across social media platforms such as Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit
• Responsible for overseeing Paid Social Senior Specialists, Specialists and Associates on the team and owning their career development
• Developing and overseeing optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative agencies and budget management
• Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
• Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
• Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
• Brainstorming and researching new first to market ideas including new betas and opportunities with our partners.
• Strong familiarity with 3rd-party tracking vendors and integrating with social platforms

Required Skills & Experience

• Substantial experience in account management, planning, and/or performance media experience
• Strong working understanding of the Paid Social platforms, including major players and supporting technology Facebook Ad Manager, Twitter Ads, etc.
• Demonstrable experience working with multiple partners, on enterprise level paid social media accounts with diverse budget levels and objectives
• Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
• Excellent written and verbal communication skills
• KINESSO does not require candidates to have a college degree

Desired Skills & Experience

• Agency experience strongly preferred
• Detail and process oriented, with the ability to multitask and prioritize tasks based on client objectives
• Time management skills

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

KINESSO

Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. If you’re passionate about URW and looking to learn and grow, then we look forward to reviewing your application!

We are currently looking for our:

Marketing Manager

Job Description

As Marketing Manager your primary objective is to manage the marketing function for Westfield Century City to execute short- and long-term plans that drive sales, traffic, and NOI growth. The right candidate will be a strong brand marketer who brings passion, creative thinking, and big ideas, with an awareness in retail and strong knowledge of social media and emerging trends. Leading conversations with our retailers, this individual will help to drive sales and traffic to the shopping center through strategic digital campaigns, public relations, social engagement, community partnerships and in-center events. We are looking for an individual who can be both strategic and hands on.

You will support the property with marketing functions including but not limited to collaboration with the corporate team around local marketing strategy, interpretations, and execution of national brand programs, driving awareness and supporting client event activations and pop-ups, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met.

Day-to-day responsibilities will include strategic partnerships with the Marketing Director, General Manager, Events, Operating Management, Tenant Coordination, Facilities and Corporate Marketing Teams.

CONSUMER MARKETING & COMMUNICATION

• Collaborate with Marketing Director to develop and implement comprehensive marketing plan aligned with business goals, focusing on increasing market share, driving traffic and shopper productivity.
• Conceptualize and execute innovative marketing programs and initiatives, challenging the industry standard while placing an emphasis on the customer.
• Manage relationships and processes with key internal departments (digital, brand, strategy) for day-to-day operations including but not limited to website, email, creative content, sales, and data & insights.
• Develop relationships with retailers to support openings, drive sales, promote deals/events and showcase offerings within market.
• Partner with events team on client activations, maximizing awareness and reach, strengthening positioning, utilizing all marketing and PR channels.
• Work in partnership with social media team to build out monthly content calendar, create engaging content, with a keen eye for detail and emerging trends.
• Lead influencer marketing agency to drive efficiency, efficacy, scalability, and innovation in our approach to support shopping center.
• Identify and forge strategic partnerships and collaborations that are in line with the shopping center’s objectives and goals.
• Create presentations, recaps and documentation with a business and marketing driven focus – with the ability to develop, discern and evaluate content.
• Work collaboratively and autonomously on multiple projects simultaneously with cross-functional teams to bring strategies to life.
• Demonstrable experience in marketing altogether with the potential and attitude required to learn.
• Up to date with the latest trends and best practices in marketing and measurement.
• Understand digital and social media channels and platforms in conjunction with traditional media and marketing channels.
• Ensure all communication meets URW brand guidelines, standards, and tone.

STRATEGIC & FINANCIAL

• Work with the General Manager and Marketing Director to determine center priorities and assets to allocate marketing resources to the most important key issues.
• Manage incoming invoices and budget tracker, ensuring vendors are paid in a timely manner Review and interpret local, national, and global competitor activities and behavior for trends and potential ideas/application to URW and future campaigns.
• Collaborate with General Manager/Asset teams to ensure Marketing Action plan aligns with 5 yr. business plan.
• Ability to understand and communicate sales, retailer revenue, kick-outs, and percentage rent.

OPERATIONAL

• Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business.
• Solicit and encourage retailer participation, support, and integration into marketing programs as an effort to promote their business and add value to the overall center marketing plan.
• Collaborate with the General Manager, Marketing Director and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue.
• Review post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholders.
• Have a detailed understanding of sales performance and traffic results for the center a comparison to key benchmarks in the business / industry and the implication to on-going strategy.

What We Are Looking For

• B.A. or B.S. degree preferred or equivalent experience.
• 3 to 5 years of Marketing and/or related experience.
• Strong business acumen, strategic orientation, and general operation experience.
• Detail-oriented with effective time management skills, ensuring deadlines are met.
• Retail or Shopping Center industry knowledge, experience or expertise preferred.
• Strength in leadership, strategy, marketing, and financial management.
• Greater understanding of digital and social media platforms and curating content.
• Knowledge of real estate and / or retail development, leasing, and operations.
• Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
• Must be flexible and able to work event shifts which may include nights, weekends and holidays and manager on duty shifts. Ability to travel as needed.
• Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
• While performing duties of this job, the employee is frequently required to sit and talk or hear.
• The employee is regularly required to stand and walk up to 8 hours a day.
• The employee must be able to communicate verbally in person and on the telephone.
• The duties of the job include bending and stooping, up to 4 hours a day.
• The employee is regularly required to use a computer and must possess the ability to multi-task.
• Lifting and carrying up to 35lbs for at least 15 minutes at a time.

Compensation

Exempt

$75,000 – $90,000 + Discretionary Annual Bonus

What is important to us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.

Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

Join us in Creating Sustainable Places That Reinvent Being Together.

Unibail-Rodamco-Westfield

Marketing Coordinator – Bridgewater Commons

Are you a passionate marketing guru with a flair for creativity and a solid drive to make an impact? Do you dream of being at the forefront of promoting exciting retail experiences at the dynamic Bridgewater Commons? If so, we have the perfect opportunity for you!

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and efficiently oversee the company’s portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities to management, marketing, and leasing, which allows it to control the costs of its properties effectively. This position is based in Bridgewater, NJ, but our company operates nationally, emphasizing large regional malls.

As the Marketing Coordinator, you will assist the Marketing & Business Development Director in meeting the objectives of the owners, tenants, and guests.

To succeed as the Marketing Coordinator:

• College degree required.
• 2+ years of Marketing and related experience.
• Strong understanding of digital ads, including Facebook, Instagram, TikTok/IG Reels, and email paid and organic campaigns.
• Ability to manage timelines of numerous projects simultaneously with attention to detail.
• Ability to curate email content, develop distribution strategy, and maintain a regular communication schedule. Implement a plan to grow the database.
• Exceptional communication skills; clear, concise, and professional representation expected.
• Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
• Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution.
• Must be flexible and able to work event shifts, which may include nights, weekends, and holidays, with the ability to travel as needed for conferences and national meetings.
• Event planning and coordination experience for events.
• Understand and be able to execute web retargeting campaigns.

Additional Skills:

• Eye for photography/selecting images that perform well.
• Knowledge of real estate, retail marketing, leasing, and operations a plus
• Basic Google Analytics preferred.
• Graphic design, photo editing, and video editing experience is a bonus.
• Bonus points: Basic understanding of WordPress, MailChimp, InDesign/Illustrator, and iMovie

Responsibilities of the Marketing Coordinator for Bridgewater Commons:

Marketing Strategy Implementation

• Collaborate with the Marketing Director and property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue.
• Have a working knowledge of the area market. Assist in obtaining information on competitive properties, area and customer demographics, and available media.
• Assist the marketing director in effectively executing a marketing program to enhance tenant sales and generate percentage rents.
• Coordinate and assist in executing special events and community relations programs to support merchandising efforts as set by the Marketing & Business Development Director and business plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales.
• Assist in implementing an ongoing public relations action plan as necessary.
• Assist in developing collateral pieces for Marketing and Specialty Leasing programs.
• Ensure ongoing exposure of all Marketing programs throughout the center, including advertising, on-mall signage, and directories.
• Develop and maintain an appropriate level of involvement in community activities representing the property and ownership.
• Oversee tourism initiatives and develop relationships with area hotels and visitor bureaus.
• Works with Marketing & Business Development Director on advertising and promotions to support the shopping center’s tenants.
• Oversee production schedules for any planned advertising or printed pieces. Write copy, proof materials, and distribute as necessary.

Digital Presence

• Oversee updates of website information on an as needed basis to keep information current. Write, collect, and update information for events, deals, news, directory changes, job opportunities, visitor resources, etc.
• Assist in developing a social media strategy and maintain a media calendar across all channels that meets center goals.
• Develop photo and video content for social media and digital platforms at the center.
• Curate email and SMS content, develop distribution strategy, and maintain a regular communication schedule. Implement a plan to grow the database.

Business Development

• Help identify corporate sponsorship opportunities to generate additional revenue for the property; assist with sponsorship proposals and programs.
• Work with the Marketing Director to identify new and unique tenants for the Specialty Leasing program and/or permanent Leasing.
• Attend local and regional events to maintain retailer relationships and introduce new retailers to the property.
• Identify and generate leads to grow the advertising program. Assist in the relationship management with clients from prospecting to close.

Retailer Development

• Review monthly sales reports to gain insight into retailer sales and track key retailer and category trends.
• Establish relationships and ongoing communication with tenants to maximize individual store sales.
• Collaborate with the Marketing Director to develop and implement retailer action plans aimed at maximizing retailer sales and increasing the center’s value.
• Communicate new trends and products with retailers to grow current business or expand to additional locations.
• Recruit retailers to participate in planned center programs.

Management and Operations

• Communicate with the property team as needed or required to ensure that the team is kept apprised of marketing activities on the property.
• In concert with the Marketing Director, General Manager, and other Team members, manage Guest Services to provide quality service to guests, retailers, and the property Team.
• Follow corporate policies and procedures for all programs and promotions.

Financial & Reporting Responsibilities

• Participate in the preparation and observance of the annual income and expense budgets.
• Help prepare and adhere to the monthly and quarterly forecasts.
• Assist with monthly Asset Management Report.
• Assist with monthly tenant sales reports and prospecting reports.
• Prepare annual Goals and Objectives and year-end self-evaluation review.
• Prepare post-event recaps and feedback from tenants on sales impact.
• Analyze social media and digital metrics for reporting and provide recommendations.

Best-in-Class Benefits and Perks:

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation of $50K annually, depending on experience, and an extensive benefits package, including:

• Comprehensive health coverage: Medical, dental, and vision insurance provided
• Robust retirement planning: 401(k) plan available with employer matching
• Financial security: Life and disability insurance for added protection
• Flexible financial options: Health savings and flexible spending accounts offered
• Well-being and work-life balance: Paid time off and holidays

Plus, we work to maintain the best environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

Ready to take your marketing career to the next level? Join us in making Bridgewater Commons the go-to destination for shopping, dining, and entertainment!

If you’re an energetic and creative marketer excited about making a real impact, we’d love to hear from you. Don’t miss this chance to shape the future of retail at Bridgewater Commons! Please submit your resume and cover letter to: [email protected]

Please reference “Marketing Coordinator” in the subject line.

We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Pacific Retail Capital Partners