Content & Social Media Manager

Become an integral part of the team of an early-stage ecommerce startup with the mission to revolutionize the $40B pet health and wellness space.

Reggie is a New York-based, venture-backed, direct-to-consumer wellness brand for dogs. Our mission is to better dogs’ lives by creating the best ever products that make every routine a loved one. We started with a line of functional soft chew supplements covering everything from joint to behavioral issues, and strive to become the most trusted brand for dogs and the people that love them. We’re a small, scrappy team with big ambition. We have a strong brand, established traction, and amazing advisors and capital partners fueling our growth. Reggie is looking to add a passionate individual to work closely alongside us scaling the business and taking the organization to the next level. The right candidate will share our passion and philosophy, and the leadership opportunities for a strong performer will be limitless.

What We Are Looking For

We are looking for a Content & Social Media Manager to lead the strategy and execution of Reggie’s online content, including written, image, and video. Responsibilities will include end-to-end content ownership from strategizing content across platforms (Instagram, TikTok, blog, website) to bringing it to life.

We’re looking for someone creative, content-obsessed, and data-driven, with a growth mindset that’s consistent with the Reggie brand. The ideal candidate is detail-oriented, has an analytical mindset, and communication & project management skills. The ideal candidate thrives in a fast-paced environment and startup culture, and is excited to set and meet aggressive goals.

This individual will report to the Head of Marketing and have the opportunity to support other Marketing functions including PR and performance creative.

What You’ll Do

• Drive organic growth & engagement with Reggie’s media accounts
• Curate the look and feel of media platforms, consistent with the Reggie brand
• Film enthusiastic content either in front of the camera or with sourced talent
• Facilitate video shoots for educational & training content for dog owners
• Plan and publish a regular stream of content that aligns with and activates our fanbase
• Analyze data from social media platforms to identify and address areas for improvement
• Discover and develop influencer talent for partnerships and brand awareness

About You

• Alignment with the Reggie brand voice
• Proven track record and expertise in organic social media and content creation & strategy
• Expertise in social platforms such as TikTok and Instagram
• Bachelor’s Degree with major in relevant field (e.g. marketing, communications)
• Knowledge and understanding of dog ownership; beyond this, a love of dogs ????

Additional

• Competitive compensation based on prior experience
• Position is full-time and will be based out of our office in Brooklyn, NY (hybrid in-office and work from home)

Reggie