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Tempe Tourism Office Job Posting: Social Media + Content Manager 

The Tempe Tourism Office, a 501(c) 6 organization, is seeking candidates for the position of Social Media + Content Manager. Our mission is to promote the City of Tempe, Arizona, as a desirable meeting and leisure destination. The organization, consisting of 12 total staff members and 21 board members, is funded primarily through City and County hotel tax revenue providing us with an annual budget currently at $3.9M. We employ several marketing tactics including tradeshows, advertising, social media and public relations efforts to reach our target markets. 

 

Position Overview 

The Social Media + Content Manager is responsible for planning, implementing, and managing the Tempe Tourism Office’s social media presence as well as public-facing content. This position is an integral component of the Communications team, but also collaborates with the marketing and sales departments to deliver on the goal of promoting Tempe as a preferred destination for meeting and leisure travel. Primary areas of focus include

content strategy, content creation, writing and editing blog and website copy, digital asset creation and management, social community engagement and growth, influencer marketing, and monitoring and reporting. 

 

To apply, submit resume and cover letter to: 

KJ Philp 

Director of Communications 

[email protected] 

 

Deadline: Friday, April 7, 2023 – 5 p.m. MST 

 

Job Title: Social Media + Content Manager 

Reports to: Director of Communications 

Supervises: N/A 

FLSA Status: Exempt 

 

 

Job Responsibilities 

Successful applicants will be able to perform the following functions with minimal supervision:

Social Media 

  • Manage social media calendar that aligns with the Communications Department’s content calendar and Marketing Department’s advertising goals  
  • Develop and implement social media strategies, campaigns and other plans to grow awareness of Tempe 
  • Create, maintain, and grow new and existing social networks as indicated by changing trends 
  • Monitor conversations and engagements about Tempe and the Tempe Tourism Office and respond to questions and comments in a timely manner, which may include check-ins on weekends 
  • Evaluate, recommend, and implement new social media opportunities and best practices 
  • Implement campaigns and strategies to increase followers and engagement on each platform, while driving users to website  
  • Assist with opportunities to partner with content creators and host social media influencers; become familiar with relevant software (Travefy, Upfluence, etc.) 
  • Support with hosting influencers in market (outline itineraries, make travel arrangements and accompany during visits or Familiarization (FAM) tours) as needed 
  • Analyze data and create monthly social monitoring reports 
  • Collaborate on paid social media advertising strategies and budgets; review the success of campaigns and identify areas of opportunity 
  • Research new media platforms, trends, best practices and other industry opportunities 

 

Content Management 

  • Assist in management of all CrowdRiff (digital asset management platform) capabilities, including but not limited to requesting relevant user generated content, updating image galleries across website, backing up assets from team iPhone, and tagging/organizing new assets 
  • Arrange photo and video shoots at they pertain to Reels and TikTok; assist Creative Services Manager with marketing photo and video shoots, including art direction, talent assistance and scheduling 
  • Generate written and visual content for print and digital platforms, including contests, campaigns, graphics, ads, blogs and website copy 
  • Update and/or refresh website and blog content as assigned; generate ideas for new content 
  • Ensure all public-facing assets (ads, campaigns, social media posts, etc.) are consistent with brand identity and voice 
  • Assist all departments with assets — photos, ads, one sheets, website updates, reports, presentations, analytics, meeting/group assistance, etc. — as needed, including the Tempe Tourism Office’s forthcoming rebranding exercise. 

 

Additional Duties 

  • Ability and willingness to initiate collaboration with industry partners and foster relationships with local business partners without hesitation. 
  • Professionally represent the Tempe Tourism Office at local businesses and events as well as meetings with local and statewide community partners 
  • Attend media events, trade shows, educational conferences, as well as local association chapter meetings 

 

Required Education and Experience 

  • Bachelor’s degree from an accredited college or university 
  • 5+ year of social media management, photography, marketing/visual communications experience 
  • Excellent verbal and written communication skills 
  • Ability to deliver creative content (copy, images, and video) on deadline 
  • Experience with social media management tools, such as Hootsuite, Sprout Social, HubSpot or CrowdRiff  
  • Working knowledge of Canva, Adobe Creative Suite and WordPress  
  • Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) 
  • Familiarity with SEO, keyword search and Google Analytics 
  • Excellent research, organizational, written, verbal, interpersonal and social listening skills.  
  • Ability to interface with staff and community partners to build consensus, achieve goals and leverage resources 
  • Ability to prioritize and manage simultaneous projects 
  • Ability to manage social media budget 

 

Work Environment 

  • This position operates in a professional office environment that values equity, diversity, and inclusion.  
  • The staff members routinely use equipment such as computers, phones, photocopiers and filing cabinets. 
  • Candidate must be flexible with fluid work situations, including working remotely if necessary.  
  • Out-of-town travel is required 
  • Use of personal vehicle for normal course of business and hosting clients is required 
  • Work on weekends and evenings is required on an as-needed basis during familiarization tours, photo and video shoots, local events and some educational conferences and trade shows 

 

Physical Demands 

  • This is largely a sedentary role. However, some lifting or moving of boxes (up to 20 pounds) and bending or standing on a stool might be required. 

 

Other Duties  

  • Assist with Visitor Center Operations as needed (i.e., answering phones and opening/closing of office) 
  • Ability to assist visitors with questions, information, directions 
  • Develop a strong knowledge of Tempe 
  • Other duties as assigned 

 

Salary and Benefits 

  • Range: $63,000.00 – $66,000.00 
  • Healthcare for employee: Full medical, dental and eye care with small employee contribution 
  • Hybrid weekly work model = 2 days work from home, 3 days in office 
  • Reimbursement for work related expenses, including travel expenses and mileage 
  • Retirement plan available * 
  • Vacation* 
  • Parking 
  • National holidays, personal days, matching volunteer hours and flex time available 

*After probationary period 

 

About Tempe Tourism Office 

The Tempe Tourism Office is committed to a diverse and inclusive workplace. Our organization is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our mission is to inspire collaboration that strengthens our city’s quality of life and champions Tempe’s distinction as an outstanding travel destination. Our vision is a thriving Tempe, that is Arizona’s premier destination for energetic, inspiring and enterprising travel. 

 

Core Values 

       

  • Passion: We are committed and proud of the work we do. We believe in the power of travel, we continuously reflect on our mission and vision, and we encourage an enjoyable and rewarding work environment. 

       

  • Collaboration: We are united in our efforts to support, serve and build our community. We empower connectivity through transparent communication and partnership, we are able to adapt and thrive in a dynamic team environment, and we collectively accomplish goals with creativity, innovation and agility. 

  • Authentic: We encourage individuality and diversity. We embrace uniqueness, we value that everyone has a seat and voice at the table, and we recognize individual strengths and experiences. 

Tempe Tourism Office

At Tally Health, our mission is to empower people to have healthier and longer lives.

Tally Health™ is a consumer biotechnology company founded to change the way we age. Co-founded by longevity and aging expert Dr. David Sinclair, who remains a scientific adviser, Tally Health’s proprietary diagnostic test and individualized interventions give members the science-backed tools to live healthier, for longer. Tally Health was incubated and is backed by L Catterton, the largest global consumer-focused private equity firm. To learn more about Tally Health, visit tallyhealth.com.

The Role: Marketing Manager

We’re looking for a Marketing Manager who is excited to build at the forefront of precision science and use creativity to help us improve the health and daily performance of millions of people across the globe.  You will play an important role in scaling the Tally community into the go-to place for data-driven health enthusiasts to connect, learn, and optimize their health together.

As an early member of a small team, you will have the opportunity to intimately work with both the brand and growth teams playing an integral role serving as a liaison on acquisition marketing efforts. Your key function will be to support day-to-day execution of our organic marketing strategy, CRM campaigns, and community building (creative content production, organic social, email, PR, referral  and influencer / affiliate programs).The right person for this role is a dynamic resource, skilled in executing familiar and unfamiliar tasks that is ready to take on a significant, high impact role on a small team.

We are looking for a person who is passionate about our mission, excited to make an impact, enjoys learning and collaborating with others, and above all, is kind and ambitious. We are on an exciting journey and we’d love your help.

This position reports to Tally Health’s Head of Performance Marketing, is open to remote-based candidates, and will require travel to Tally Health’s headquarters in New York as needed. You must be legally authorized to work in the US. 

Responsibilities

  • Own execution and project management of all organic marketing programs including email, organic social, referral, influencer, and partnerships
  • Track organic marketing campaign performance while synthesizing clear and concise learnings to create a compelling brand and product narrative 
  • Work with Marketing lead, Head of Performance Marketing, and creative partners to ideate innovative campaigns which drive acquisition and define a new category within healthcare / wellness
  • Lead project management of all creative asset production; partner with internal and freelance team members to generate engaging, on brand content quickly and within budget
  • Think strategically, creatively and analytically to identify new demand generation programs
  • Help design and execute email and user journey flows that drive high open rates, click-throughs, and a great member experience
  • Report on sales revenue generated from email marketing efforts
  • Own affiliate partnerships on the Share-A-Sale platform
  • Support implementation of PR strategies and partner with external comms team
  • Support the execution of paid marketing strategies and attend weekly calls with external paid marketing agency
  • Participate in digital marketing strategy sessions with senior leadership to discuss long term growth opportunities
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Audit competitors on an on-going basis
  • Manage sweepstakes across email and social

Qualifications:

If you don’t meet 100% of the below qualifications, please still consider applying. We believe in a holistic approach when evaluating talent for our team.

  • A brand marketer with a proven track record of 3-6 years experience in brand marketing, email, and retention-focused marketing roles at a top consumer-facing company (ideally with an eComm component)
  • A start-up veteran (at least 1 year); you embody the value of bias to action
  • A strong project manager, easily able to multi-task, prioritize multiple workstreams, and create process and structure in a fast-paced environment
  • An efficient email marketer with experience building and monitoring email flows (Klaviyo experience preferred).
  • An excellent communicator with above average writing skills and a knack for storytelling
  • Strategic and business-minded – you find trends in your data and look for the “so what”
  • Deeply attuned to protecting brand and visual identity 
  • Customer obsessed with a deep interest in consumer research and insights
  • Self-motivated and willing to take risks
  • Creative and collaborative
  • Comfortable and responsible with a distributed/remote team situation



Tally Health is committed to bringing together humans from different backgrounds and perspectives and providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

Tally Health

At Tally Health, our mission is to empower people to have healthier and longer lives.

Tally Health™ is a consumer biotechnology company founded to change the way we age. Co-founded by longevity and aging expert Dr. David Sinclair, who remains a scientific adviser, Tally Health’s proprietary diagnostic test and individualized interventions give members the science-backed tools to live healthier, for longer. Tally Health was incubated and is backed by L Catterton, the largest global consumer-focused private equity firm. To learn more about Tally Health, visit tallyhealth.com.

The Role: Marketing Manager

We’re looking for a Marketing Manager who is excited to build at the forefront of precision science and use creativity to help us improve the health and daily performance of millions of people across the globe. You will play an important role in scaling the Tally community into the go-to place for data-driven health enthusiasts to connect, learn, and optimize their health together.

As an early member of a small team, you will have the opportunity to intimately work with both the brand and growth teams playing an integral role serving as a liaison on acquisition marketing efforts. Your key function will be to support day-to-day execution of our organic marketing strategy, CRM campaigns, and community building (creative content production, organic social, email, PR, referral and influencer / affiliate programs).The right person for this role is a dynamic resource, skilled in executing familiar and unfamiliar tasks that is ready to take on a significant, high impact role on a small team.

We are looking for a person who is passionate about our mission, excited to make an impact, enjoys learning and collaborating with others, and above all, is kind and ambitious. We are on an exciting journey and we’d love your help.

This position reports to Tally Health’s Head of Performance Marketing, is open to remote-based candidates, and will require travel to Tally Health’s headquarters in New York as needed. You must be legally authorized to work in the US.

Responsibilities

  • Own execution and project management of all organic marketing programs including email, organic social, referral, influencer, and partnerships
  • Track organic marketing campaign performance while synthesizing clear and concise learnings to create a compelling brand and product narrative
  • Work with Marketing lead, Head of Performance Marketing, and creative partners to ideate innovative campaigns which drive acquisition and define a new category within healthcare / wellness
  • Lead project management of all creative asset production; partner with internal and freelance team members to generate engaging, on brand content quickly and within budget
  • Think strategically, creatively and analytically to identify new demand generation programs
  • Help design and execute email and user journey flows that drive high open rates, click-throughs, and a great member experience
  • Report on sales revenue generated from email marketing efforts
  • Own affiliate partnerships on the Share-A-Sale platform
  • Support implementation of PR strategies and partner with external comms team
  • Support the execution of paid marketing strategies and attend weekly calls with external paid marketing agency
  • Participate in digital marketing strategy sessions with senior leadership to discuss long term growth opportunities
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Audit competitors on an on-going basis
  • Manage sweepstakes across email and social

Qualifications:

If you don’t meet 100% of the below qualifications, please still consider applying. We believe in a holistic approach when evaluating talent for our team.

  • A brand marketer with a proven track record of 3-6 years experience in brand marketing, email, and retention-focused marketing roles at a top consumer-facing company (ideally with an eComm component)
  • A start-up veteran (at least 1 year); you embody the value of bias to action
  • A strong project manager, easily able to multi-task, prioritize multiple workstreams, and create process and structure in a fast-paced environment
  • An efficient email marketer with experience building and monitoring email flows (Klaviyo experience preferred).
  • An excellent communicator with above average writing skills and a knack for storytelling
  • Strategic and business-minded – you find trends in your data and look for the “so what”
  • Deeply attuned to protecting brand and visual identity
  • Customer obsessed with a deep interest in consumer research and insights
  • Self-motivated and willing to take risks
  • Creative and collaborative
  • Comfortable and responsible with a distributed/remote team situation

Tally Health is committed to bringing together humans from different backgrounds and perspectives and providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

Tally Health

Antenna is looking for a talented Associate Brand Manager to join the team at one of our clients. This is a full-time contract role that will last for 9 months. This is a hybrid role with in-office days located in Minneapolis, MN. Please apply only if you are able to work in Minneapolis in a hybrid capacity. In this role, you will lead the client’s team in marketing to help their brand into new areas of growth. You will have the opportunity to support two of the largest growth opportunities within their business.

Responsibilities

  • Participate in and lead aspects of the development of the brand strategy to achieve long-term and short-term business goals, including strategic planning
  • Identify new, innovative ideas to drive brand growth
  • Develop & execute new marketing and product strategies & ideas
  • Develop and execute general management plans which include input into volume, profit, and share objectives
  • Lead teams of internal and external cross-functional partners in the development and execution of brand management strategies including product development, packaging, trade and pricing, and business operations
  • Provide support to the sales organization with regard to marketing initiatives
  • Take Responsibility for analyzing brand performance and competitive environment to assess overall business, lead reporting of key business metrics, and identify insights and actions
  • Assist in the development of the marketing plan to achieve annual sales & profit objectives

Qualifications

  • Bachelor’s Degree in Marketing, Finance, or Business Administration
  • MBA preferred, but not required
  • 1-3 years of Brand Management experience or 3-5 years of relevant marketing experience
  • CPG industry experience preferred
  • Strong leadership qualities and team skills
  • Excellent project management skills
  • Ability to conduct business analytics with proficiency in Nielsen/IRI syndicated data preferred
  • Flawless verbal and written communication skills
  • Ability to lead and influence cross-functional teams and all levels of management, as well as external business partners
  • Results-driven attitude
  • Personal initiative and willingness to deal with ambiguity in a rapidly evolving environment.

Who We Are

Antenna is part of the 24 Seven family of brands. We provide contract, interim leadership, and direct-hire talent to our clients. Our sister company, Creatis, provides staffing and direct hire solutions as well as the full services of a professional design studio. Antenna provides a better way to make marketing work. We do this by connecting marketers with companies to help them adapt and grow their business. Our goal is to understand you, so we can advocate for your interests and help you steer your career. If you are looking for your next marketing opportunity, we are here to help.

Antenna

Marketing Assistant: Brand Marketing & Communications

Level Up is hiring a full-time Marketing and Branding Assistant to join our team. As a professional, you will work across teams to provide the knowledge, resources and tools that help deliver exceptional quality service to our clients, win in the marketplace and support growth and profitability.

With Level Up, you have the opportunity to develop your career through a broad scope of engagements, mentoring and formal learning. That’s how we develop outstanding leaders who team to deliver on our promises to all of our major clients and in so doing, play a critical role in building a better working world for our people, for our clients and for our communities. Sound interesting? Apply today!

Marketing and Branding Assistant Position Summary:

As a Marketing and Branding Assistant, you will be working closely with practice and business development professionals, you will play a pivotal role in helping us meet our go-to-market objectives and achievement of our revenue goals. You’ll work independently and at certain times work with and manage others, receiving general direction rather than direct supervision.

Responsibilities Include:

  • Work with marketing practice leaders to identify our buyers’ business issues and needs
  • Develop/Co-develop and execute strategic marketing programs that use a variety of channels of communication (thought leadership and industry conferences) that align with these issues/needs and the practice’s overall strategy
  • Assist the marketing lead with developing and managing marketing budget
  • Working closely with subject matter experts, manage the creation and distribution of thought leadership papers/surveys/reports and marketing collateral
  • Engage in peer-to-peer network roundtables, seminars, impacts and industry events
  • Work effectively in a team environment, communicating clearly with team members
  • Lead events for our field marketing campaigns

Marketing and Branding Associate Requirements:

  • Open to training of advanced marketing and communication principle
  • Proven talent at building relationships and influencing without authority to gain support and commitment from others; mobilize people to take action; motivate others to meet strategic goals
  • Ability to effectively engage with senior sector leadership
  • Demonstrated teamwork and leadership skills, including the ability to develop junior staff
  • Determination, drive and enthusiasm and ability to work independently
  • Strong Communication Skills
  • Ability to commute to the St. Louis area on a daily basis

Please submit your resumé or LinkedIn profile to apply today!

Level Up Campaigns

Role overview

Business Managers are both Leaders and Doers, able to directly manage client engagements with analyst support, as well as lead other account teams. They are expected to serve as the “face” of Spotlight in a lead role and can handle complex clients and issues and bring proactive strategies to the table to help grow sales. Spotlight’s best Business Managers are able to effectively communicate at a senior level, and have a proven track record of solving complex Amazon challenges. They demonstrate skill at driving business growth and influencing strategic change.

You will successfully be able to manage large, complex clients independently and lead day to day client engagement around ecommerce performance and strategy. You will drive the client calls and monitor campaign activity against approved budgets. You will also be able manage engagements directly where needed, including setting up, monitoring and tracking online marketing campaigns on Amazon and other retailer media platforms. This includes Search and Programmatic campaigns across our network of platforms.

The Business Manager will act as a partner for our clients and consult with them around investment levels, product assortment and media strategy while highlighting opportunities for the client and helping to rectify any potential issues that may arise.

The ultimate goal for this role is to provide best in class service while helping to grow our clients’ business and promote the value and philosophies Spotlight brings. As a more senior member of the media team, you will also be tasked with working with our Media Analysts and helping develop them as they progress in their careers. You will report into a Senior Business Manager or Associate Director.

Retail knowledge is also a plus, as we help our clients view their ecommerce businesses holistically. You will be collaborating closely with retail focused BusinessManagers and/or Retail Analysts who will be responsible for driving strategy, managing day-to-day catalog work, and consulting on channel-specific challenges.

Key Accountabilities:

  • Lead daily client engagements and drive strategy discussions;
  • ​Help Client to plan and develop a budget and then deliver campaigns according to KPIs agreed to with the client;
  • Provide guidance on product optimizations to ensure campaigns are set up for success;
  • Manage keyword selection and optimum bid levels across available advertising options;
  • Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns;
  • Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights;
  • Create, test, measure and analyze customer shopping and purchasing behavior for improved outcomes;
  • Managing promotional planning calendar for client campaigns;
  • Drive the strategy discussions with the Clients
  • Lead the bi-weekly client calls
  • Provide guidance and support to analysts to help them develop their skills and achieve their career goals through mentoring, training, and professional development opportunities
  • Check budget pacing daily
  • Review search and display campaign activity daily but provide analysis on a weekly and monthly basis
  • If Media and Retail engagement (Full Service), maintain close connection with internal Retail focused team to provide holistic strategy, execution and support to Clients
  • Work with teams to identify new opportunities for clients under management
  • Work with teams to quickly identify and resolve any client issues
  • Identify and provide reminders of value Spotlight drives for our clients
  • Other Duties as assigned.

This list is not exhaustive and there may be other activities you are required to deliver.

Skills, Experience & Qualifications Required

  • Bachelor’s Degree with at least 4 years of Amazon and/or other online retailer media management experience; digital media experience a plus
  • Experience managing people or teams
  • Possess strong interpersonal, presentation and communication skills;
  • Strong analytical skills, with excellent knowledge of Microsoft Excel;
  • Detail-oriented, good project management and organizational skills with the ability to work on tight deadlines;
  • Knowledge of Google Adwords, Amazon Retail Analytics, Amazon Vendor Central, Amazon Marketing Services;
  • Innovative, scrappy, and independent thinker with the ability to influence using data;
  • Ability to thrive in dynamic and demanding situations with minimum supervision;
  • Team player with a genuine desire to contribute to the overall success of the entire team in addition to strong written and verbal communication skills to effectively collaborate internally with colleagues and externally with clients;
  • Amazon / ecommerce retail experience also helpful including overall ecommerce business management on either the brand, retailer, or agency side;optimizing PDPs; planning and executing merchandising strategies; and executing content marketing, price promotion, and budget allocation that accelerate sales for clients

Salary Range: $92,000-$130,000

Ascential’s Supporting Beliefs

  • FOCUS: we ruthlessly prioritize and always keep things simple
  • ALL IN: once we commit, we deliver, with a clear focus on outcome
  • TRUSTWORTHINESS, TRANSPARENCY & OPENNESS: transparency inspires trust & empowers
  • BE CREATIVE: we are smart, pro-active innovators
  • FACTS: we always use data & insight to inform our work
  • EMPATHY: we can be relied upon for fairness and consideration
  • NO SILOS: one team, one face, one reputation

ACCEPT Values

  • Adaptability: continuously learn, continuously improve
  • Collaboration: invest in each other’s success
  • Curiosity: ask questions with an entrepreneurial spirit
  • Empowerment: take risks, own our successes
  • Passion: take pride in our work and in our clients’ brands
  • Transparency: default to authenticity, honesty and accountability

What We Offer

Our benefits package incorporates what we’re passionate about – unlocking your future, overall well-being and sustainability – whilst giving you control over your benefits.

  • Unlimited PTO
  • 401K – Saving Incentive plan
  • Very Generous Medical, Vision, and Dental Insurance plans
  • Flexible Spending Accounts
  • Great learning and development opportunities
  • Life Assurance and Disability insurance
  • Option to opt into the Ascential Shares Scheme

Inclusive Workforce

At Ascential, our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Ascential people to feel included and truly empowered to contribute fully to our vision and goals.

Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.

For more information on our culture, visit Ascential.com.

Want More Info?

Find out more on what our people say:

Ascential YouTube Channel

If we inspire you, why not join and inspire us?

Spotlight, An Ascential Company

The Digital Marketing Manager oversees all digital communications for TLP including:

Management and execution of all social media for The Local Palate and The Local Palate Marketplace:

  • Manage social media including Facebook, Twitter, Instagram, Pinterest, and emerging social media platforms and digital trends, including “Shop” capabilities; including but not limited to adding new platforms, such as TikTok  
  • Establish and hit goals for growing followers and increasing engagement on all channels
  • Optimize our social content as well as a grow our reach and engagement; write compelling social copy in the TLP voice; select and format imagery for each post, including but not limited to video
  • Submit previews and/ or collabs for Marketplace vendor or sponsor approval and make any necessary edits
  • Engage on all channels (responding to comments/messages, liking/commenting on photos, following relevant accounts, etc. to grow the audiences)
  • Continuously provide updated copy and new imagery for paid social campaigns; develop ongoing e-commerce campaigns in coordination with Digital Editor
  • Plan and coordinate giveaways
  • Strategize and execute new brand-optimizing social media campaigns, such as influencer take overs, exclusives, video, etc.
  • Provide pre- and post- social media coverage for all TLP events, including content recaps, engagement with talent/attendees, as well as other events as needed

Management and execution of all e-newsletters:

  • Maintain content and production schedule for multiple e-newsletters
  • Produce all newsletters including designing templates; building weekly newsletters; writing or assigning copy and securing images; reviewing with appropriate team members, sponsors, vendors prior to sending; scheduling/sending
  • Oversee growth of new e-newsletter products, including the addition of multiple regional options
  • Promote all newsletters across digital channels to grow subscriber bases
  • Confirm sponsored newsletters ensuring all contracted digital elements are delivered and reported
  • Establish and hit goals for growing subscriber audience through all e-newsletters

General marketing support for the Director of Sales & Marketing including producing regular reports on all metrics; maintaining content calendars for all social and newsletter content; creating surveys for subscriber base to gather demographic and audience information; generating ideas for new sales and marketing opportunities

Qualifications

The ideal candidate has a passion for sharing stories, an appreciation for good food, and an excitement for growing an established media brand.

  • 3 years of experience managing professional social media account(s)
  • Proven track record for social media growth and engagement with an established brand
  • Proficiency in all social media platforms, including all capabilities (Live, Stories, Shop, design-enhancing apps, including Canva)
  • Experience working in MailChimp, Later, Adobe products, and all social media platforms
  • Graphic design experience a plus
  • Located in Charleston, SC

The Local Palate

Job Description

A prominent plaintiff’s law firm based in South Florida is are seeking an experienced and result-driven Sr. Search Engine Optimization (SEO) Manager to join our marketing team, who is looking for their next challenge to impact SEO at an enterprise level, drive high impact business outcomes and help create an organizational culture where SEO is embedded in the way we work. The Sr. SEO Manager is extremely important for our company’s success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels. All this in the service of an organization that is recognized for putting client needs at the center of everything we do.

Sr. SEO Manager – What You’re Good At

You will be responsible for executing tasks, and leading and growing the Search Engine Optimization program for the firm’s websites. With a significant percentage of all new accounts being opened online and significant client engagement online, this role offers you the opportunity to make a relevant impact on the growth of our firm and thousands of our customers.

SEO is one of the highest traffic drivers and a significant contributor to new accounts. And we believe we are only getting started! This role presents an opportunity to advance a developing program using a holistic SEO approach including, but not limited to, website management, SEO, best practices for on-page and off-page optimization, web development, UX/UI, code writing, content writing, social media, email campaigns, measuring ROI, analytics & reporting best practices.

The ideal candidate will be able to blend technical acumen related to SEO with great execution, as well as use exceptional influencing and collaboration skills to help key partners across the firm embrace SEO projects. You will be an evangelist for SEO, with the ability to communicate with impact and drive adoption of SEO standard methodologies across the organization. You will be working with our leadership team and agency partners to develop, plan and deliver on bold growth goals, supported by various internal resources. You will be responsible for the overall digital transformation journey, as such, you will be hiring and managing our SEO and web development team as part of the growth of the marketing team. All working to directly create measurable bottom-line impact. Build, plan and implement the overall digital marketing strategy

Requirements and qualifications

·        5+ years of SEO experience including at least 3 years leading enterprise SEO in small to large scale organization

·        Hands-on experience with SEO/SEM software, such as Brightedge, Similar Web, Adobe, Google Analytics and CRM software

·        Track record of delivering improvement in SEO results –traffic and sales.

·        Experience working cross-functionally with content developers, designers and coders to ensure SEO best practices are embedded in all digital initiatives.

·        Strong project management and execution skills, to make sure that SEO strategies are implemented in reasonable time frames.

·        Ability to think strategically and marry SEO recommendations with desired business outcomes.

·        Experience working in the legal sector is preferred. 

Esquire Law

Expected Travel: Up to 30%

Requisition ID: 7724

About Teleflex Incorporated

Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people’s lives. We apply purpose driven innovation – a relentless pursuit of identifying unmet clinical needs – to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care. Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit teleflex.com.

Interventional – The Interventional business unit at Teleflex offers innovative medical devices that are used to diagnose and treat coronary and peripheral vascular diseases. We place a strategic emphasis on complex coronary and peripheral interventions, vascular access, bone access, specialty biologic treatments and cardiac assist. Our current Interventional products include a broad range of clinically relevant solutions, such as our GuideLiner® and Turnpike® Catheters, AC3 Optimus™ Intra-Aortic Balloon Pump and OnControl® Powered Bone Access System. With a strong R&D footprint and pipeline, our fast-growing Interventional business unit is poised to continue the development of new technologies to serve critically ill patients for years to come. Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.

Position Summary

This Sr. Global Product Manager will lead critical portfolio strategy efforts for Teleflex’s Interventional Oncology products. This role will involve collaborating with the product marketing leadership, research and development, and medical director for upstream projects as well as associated activities to support the portfolio. These key activities include:

  • Develop marketing and strategic input for the interventional portfolio
  • Build business case for future product portfolio and new market opportunities
  • Execute new product development commitments, identify gaps, unmet clinical needs, recommend new products, new markets, and strategies
  • Collaborate and align with marketing team and cross-functional team members to ensure future development plans will deliver overall revenue and profit objectives
  • Develop and execute strategic portfolio lifecycle management

Principal Responsibilities

  • Responsible for Franchise leadership developing and shaping the portfolio
  • Develop and maintain portfolio roadmaps and market models, providing guidance and direction to the organization
  • Collaborate with Director of Global Marketing for Business Unit Strategic Plan development
  • Lead cross-regional and cross-functional team(s) to drive Global Strategy
  • Become subject matter expert of interventional oncology procedures as well as key decision makers, clinical needs, healthcare economics, and market opportunities
  • Be the advocate for global markets and global market development at the business unit level
  • Understand the market trends, size and competitive landscape
  • Develop and and maintain portfolio-level healthcare economic trends
  • Maintain strong, consistent, and clear communication and expectations with all stakeholders on a continual basis
  • Represent the ‘voice of the customer’ – drive optimal utilization of market information and analysis to guide insights and decision-making for market specifications for unmet clinical user needs
  • Develop Peer-to-Peer exchange environments through Medical Advisory Boards.
  • Lead and implement comprehensive market research and generate compelling market insights based on research, data, and feedback.
  • Lead cross-geographic and cross-functional team(s) for new product development
  • Be the advocate for international market development at the business unit level
  • Maintain and develop relationships with key opinion leaders (KOLs) and leverage relationship with KOLs for regional voice of customer (VOC) and new idea generation.
  • Explore, identify, and recommend new products, markets, and strategies
  • Define, address and overcome new product related issues, including defining product specifications, operational factors, human factors, customer needs, regulatory and distribution hurdles, timelines, forecasts, value proposition and entry/ exit strategies
  • Work closely with cross functional partners relative to NPD process, product positioning/messaging and forecasting for new product opportunities
  • Contribute to attracting top talent
  • Lead through positive influence across cross functional teams and with senior executives
  • Partner with Corporate Business Development team to support strategic mergers and acquisitions
  • Perform duties in compliance with environmental, health and safety related site rules, policies or governmental regulations.

Education / Experience Requirements

  • Bachelor’s Degree (BA/BS) required. Master’s Degree (preferred).
  • 5+ years proven experience in upstream marketing, strategy, and product management.
  • 3+ years of relevant market, technical and/or clinical experience within Interventional Oncology
  • Specific medical device product management experience strongly preferred

Specialized Skills / Other Requirements

  • Global experience with the ability to interact with international markets
  • Proven experience managing multiple projects in a fast-paced environment from concept through development, review and timely implementation required
  • Demonstrable leadership experience managing portfolio and product development initiatives in the medical device industry
  • Independent thinking and high level of initiative.
  • Ability to interpret and analyze market data and marketing plans to develop appropriate communications program strategies and tactics
  • Strong problem solving and critical thinking skills
  • Ability to formulate and manage budgets
  • Extremely detail oriented
  • Excels at building strong relationships both internally in a heavily matrixed environment, and externally across diverse partnerships
  • Superior writing, editing, and presentation skills
  • Strong computer skills, especially MS Excel, Word, and PPT, web & email marketing experience
  • Ability to work within the constraints of a regulated industry while maintaining and elevating creative outputs
  • Understanding of products, their use environments, and audiences
  • Understanding of overall healthcare environment/landscape
  • Ability to make timely, strategic decisions in an ambiguous, face-paced environment
  • Solid business acumen
  • Experience with successful product and brand launches
  • Robust project management skills
  • Experience creating effective messaging
  • Strong influence management skills

TRAVEL REQUIRED: Up to 30%

Teleflex, Inc. is an affirmative action & equal opportunity employer. D/V/M/F. Applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status. If you require accommodation to apply for a position, please contact us at: 262-439-1894.

Teleflex is the home of Arrow®, Deknatel®, Hudson RCI®, LMA®, Pilling®, Rüsch®, UroLift® and Weck® – trusted brands united by a common sense of purpose. Teleflex, the Teleflex logo, Arrow, Deknatel, Hudson RCI, LMA, Pilling, Rüsch, UroLift and Weck are trademarks or registered trademarks of Teleflex Incorporated or its affiliates, in the U.S. and/or other countries.

© 2021 Teleflex Incorporated. All rights reserved.

Teleflex

As Global Product Manager of Vans Women’s and Youth Lifestyle Apparel, you will be responsible for managing the Apparel category targeting the Lifestyle consumer from brief stage through design and development to product introduction and sell through. Vans is a company that nurtures creative thinkers and dreams the unimaginable. We reward those that break out of society’s views on what is possible and impossible and endlessly chase their vision. For you to believe in this very dream would mean being a perfect fit in our company. If you have the desire for creating new and innovative product, take a step in the right direction and bring your talent and ambition to Vans.

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”. We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

In this role you will own responsibilities for managing a collection of Apparel from brief stage through design and development to product introduction and sell through. This includes identification of market trends and the writing of briefs/development of a seasonal line plan, working directly with design and development monitoring progress and keeping projects on calendar, championing the PLM (Product Line Management) process, managing samples, attending, and building presentations and presenting at Global GTM (Go to Market) meetings

How you will do it:

You must use organizational skills and establish procedures to monitor your category via data and trend analysis. Daily, you will be interacting with global and regional merchandising, design, development, marketing, Vans DTC, Vans Europe, Asia and Americas. Cross functional relationship building and information gathering is essential to this role. Manage and inspire your team to achieve department goals.

What success looks like:

Success is defined by a connection you make with the Vans Consumer through the energetic and powerful stories and product you build with a cross functional team. You will also be responsible for key financial targets and yearly performance goals.

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 7+ years of equivalent/related experience, and prior people leadership.

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

  • Extensive knowledge of Fashion, Streetwear, Art and the global market competitive set; Women’s experience preferred
  • Ability to think strategically and act tactically
  • Capable of analyzing data and using key findings in decision making
  • Strong interpersonal, communication, presentation, and problem-solving skills; leadership skills
  • Confident and comfortable in self-starter environment
  • Being consumer oriented; exceptional sense of consumer & product trends, style and color
  • Possess a strong point of view, balanced with the ability to influence and manage change cross functionally

What we will teach you:

  • Work with Sr. Director in the development of seasonal/annual product strategies.
  • Build seasonal presentations that highlight key brand initiatives and strategies; and present to global and regional product and marketing teams during line review process.
  • PLM input and management.
  • Track category margins and FOBs, partner with development to hit seasonal financial targets.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Pay Range:

$90,720.00 USD – $136,080.00 USD annually

Incentive Potential:

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation:

You can review a general overview of each benefit program offered, including this year’s medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

Vans, a VF Company

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