Vans, a VF Company

As Global Product Manager of Vans Women’s and Youth Lifestyle Apparel, you will be responsible for managing the Apparel category targeting the Lifestyle consumer from brief stage through design and development to product introduction and sell through. Vans is a company that nurtures creative thinkers and dreams the unimaginable. We reward those that break out of society’s views on what is possible and impossible and endlessly chase their vision. For you to believe in this very dream would mean being a perfect fit in our company. If you have the desire for creating new and innovative product, take a step in the right direction and bring your talent and ambition to Vans.

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”. We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

In this role you will own responsibilities for managing a collection of Apparel from brief stage through design and development to product introduction and sell through. This includes identification of market trends and the writing of briefs/development of a seasonal line plan, working directly with design and development monitoring progress and keeping projects on calendar, championing the PLM (Product Line Management) process, managing samples, attending, and building presentations and presenting at Global GTM (Go to Market) meetings

How you will do it:

You must use organizational skills and establish procedures to monitor your category via data and trend analysis. Daily, you will be interacting with global and regional merchandising, design, development, marketing, Vans DTC, Vans Europe, Asia and Americas. Cross functional relationship building and information gathering is essential to this role. Manage and inspire your team to achieve department goals.

What success looks like:

Success is defined by a connection you make with the Vans Consumer through the energetic and powerful stories and product you build with a cross functional team. You will also be responsible for key financial targets and yearly performance goals.

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 7+ years of equivalent/related experience, and prior people leadership.

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

• Extensive knowledge of Fashion, Streetwear, Art and the global market competitive set; Women’s experience preferred
• Ability to think strategically and act tactically
• Capable of analyzing data and using key findings in decision making
• Strong interpersonal, communication, presentation, and problem-solving skills; leadership skills
• Confident and comfortable in self-starter environment
• Being consumer oriented; exceptional sense of consumer & product trends, style and color
• Possess a strong point of view, balanced with the ability to influence and manage change cross functionally

What we will teach you:

• Work with Sr. Director in the development of seasonal/annual product strategies.
• Build seasonal presentations that highlight key brand initiatives and strategies; and present to global and regional product and marketing teams during line review process.
• PLM input and management.
• Track category margins and FOBs, partner with development to hit seasonal financial targets.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Pay Range:

$90,720.00 USD – $136,080.00 USD annually

Incentive Potential:

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation:

You can review a general overview of each benefit program offered, including this year’s medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

Vans, a VF Company

As consumer expectations and interests change, we are looking at our Retail Marketing and in-store experience strategies differently. As the Retail Marketing Manager, you will be an instrumental part of this ever-evolving retail world and how we go to market with our key product and brand stories.

You will create and drive strategic and executional retail marketing plans, partnering closely with key stakeholders to ensure all activations, programs, and experiences drive internal employee and external consumer engagement. The goals are to drive consumers to Vans Retail stores and to ensure once the consumer is in the store, they are captivated and immersed into a complete VANS experience.

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”. We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

• As the Retail Marketing Manager, you will lead our efforts around engaging with employees and the community within our existing and new Vans retail locations.

• You will build a comprehensive playbook for how we connect with the community and activate around new store openings that is catered to geographic location and store tier.

• You will create a strategy for how we engage with our retail staff to educate them on new products and brand initiatives to equip the with the tools to successfully engage with consumers. Internal Use

• You will work with internal cross-functional partners and external creative agencies to determine how and when we activate seasonal events across our stores around key moments or product launches.

• You will be responsible for overseeing all traffic driving marketing initiatives, be it through lease required advertising, seasonal promotions, external partnerships with Yelp and Google, and internal media teams.

• You will oversee and manage the Retail Marketing budget and ensure spend aligns with seasonal and annual priorities across employee engagement, marketing, and activations.

How you will do it:

• Be a critical member of the new store opening process to drive awareness and excitement around Vans new store openings.

• Leverage our store associates to drive brand messaging and key product stories, be it through employee seeding, employee contests, product knowledge materials, and more.

• Create engaging, memorable and interactive retail brand experiences that drive store traffic and incite purchase.

• Manage a seasonal calendar of all retail marketing initiatives across owned and partner channels to ensure we have ongoing support throughout the year and during key consumer moments.

What success looks like:

• Strong engagement with retail staff that ultimately leads to stronger consideration and conversion of key product priorities.

• Engaging and memorable activations and events that drive awareness, excitement, and conversion within our retail locations.

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

kills for Success

Years of Related Professional Experience: 5+ years of professional experience in Brand Marketing and/or Retail Marketing.

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

• Strong knowledge of the current retail landscape.

• Ability to collaborate and work cross-functionally and influence strategy.

• Experience managing external creative agency partnerships.

• Strong knowledge of macro and micro trends in major North American cities.

What we will teach you:

• Vans go-to-market strategy

• How to be part of a best in class marketing team

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial wellbeing for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Vans, a VF Company