The Digital Marketing Manager oversees all digital communications for TLP including:
Management and execution of all social media for The Local Palate and The Local Palate Marketplace:
- Manage social media including Facebook, Twitter, Instagram, Pinterest, and emerging social media platforms and digital trends, including “Shop” capabilities; including but not limited to adding new platforms, such as TikTok
- Establish and hit goals for growing followers and increasing engagement on all channels
- Optimize our social content as well as a grow our reach and engagement; write compelling social copy in the TLP voice; select and format imagery for each post, including but not limited to video
- Submit previews and/ or collabs for Marketplace vendor or sponsor approval and make any necessary edits
- Engage on all channels (responding to comments/messages, liking/commenting on photos, following relevant accounts, etc. to grow the audiences)
- Continuously provide updated copy and new imagery for paid social campaigns; develop ongoing e-commerce campaigns in coordination with Digital Editor
- Plan and coordinate giveaways
- Strategize and execute new brand-optimizing social media campaigns, such as influencer take overs, exclusives, video, etc.
- Provide pre- and post- social media coverage for all TLP events, including content recaps, engagement with talent/attendees, as well as other events as needed
Management and execution of all e-newsletters:
- Maintain content and production schedule for multiple e-newsletters
- Produce all newsletters including designing templates; building weekly newsletters; writing or assigning copy and securing images; reviewing with appropriate team members, sponsors, vendors prior to sending; scheduling/sending
- Oversee growth of new e-newsletter products, including the addition of multiple regional options
- Promote all newsletters across digital channels to grow subscriber bases
- Confirm sponsored newsletters ensuring all contracted digital elements are delivered and reported
- Establish and hit goals for growing subscriber audience through all e-newsletters
General marketing support for the Director of Sales & Marketing including producing regular reports on all metrics; maintaining content calendars for all social and newsletter content; creating surveys for subscriber base to gather demographic and audience information; generating ideas for new sales and marketing opportunities
Qualifications
The ideal candidate has a passion for sharing stories, an appreciation for good food, and an excitement for growing an established media brand.
- 3 years of experience managing professional social media account(s)
- Proven track record for social media growth and engagement with an established brand
- Proficiency in all social media platforms, including all capabilities (Live, Stories, Shop, design-enhancing apps, including Canva)
- Experience working in MailChimp, Later, Adobe products, and all social media platforms
- Graphic design experience a plus
- Located in Charleston, SC
The Local Palate
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