Tempe Tourism Office Job Posting: Social Media + Content Manager
The Tempe Tourism Office, a 501(c) 6 organization, is seeking candidates for the position of Social Media + Content Manager. Our mission is to promote the City of Tempe, Arizona, as a desirable meeting and leisure destination. The organization, consisting of 12 total staff members and 21 board members, is funded primarily through City and County hotel tax revenue providing us with an annual budget currently at $3.9M. We employ several marketing tactics including tradeshows, advertising, social media and public relations efforts to reach our target markets.
Position Overview
The Social Media + Content Manager is responsible for planning, implementing, and managing the Tempe Tourism Office’s social media presence as well as public-facing content. This position is an integral component of the Communications team, but also collaborates with the marketing and sales departments to deliver on the goal of promoting Tempe as a preferred destination for meeting and leisure travel. Primary areas of focus include
content strategy, content creation, writing and editing blog and website copy, digital asset creation and management, social community engagement and growth, influencer marketing, and monitoring and reporting.
To apply, submit resume and cover letter to:
KJ Philp
Director of Communications
kj@tempetourism.com
Deadline: Friday, April 7, 2023 – 5 p.m. MST
Job Title: Social Media + Content Manager
Reports to: Director of Communications
Supervises: N/A
FLSA Status: Exempt
Job Responsibilities
Successful applicants will be able to perform the following functions with minimal supervision:
Social Media
- Manage social media calendar that aligns with the Communications Department’s content calendar and Marketing Department’s advertising goals
- Develop and implement social media strategies, campaigns and other plans to grow awareness of Tempe
- Create, maintain, and grow new and existing social networks as indicated by changing trends
- Monitor conversations and engagements about Tempe and the Tempe Tourism Office and respond to questions and comments in a timely manner, which may include check-ins on weekends
- Evaluate, recommend, and implement new social media opportunities and best practices
- Implement campaigns and strategies to increase followers and engagement on each platform, while driving users to website
- Assist with opportunities to partner with content creators and host social media influencers; become familiar with relevant software (Travefy, Upfluence, etc.)
- Support with hosting influencers in market (outline itineraries, make travel arrangements and accompany during visits or Familiarization (FAM) tours) as needed
- Analyze data and create monthly social monitoring reports
- Collaborate on paid social media advertising strategies and budgets; review the success of campaigns and identify areas of opportunity
- Research new media platforms, trends, best practices and other industry opportunities
Content Management
- Assist in management of all CrowdRiff (digital asset management platform) capabilities, including but not limited to requesting relevant user generated content, updating image galleries across website, backing up assets from team iPhone, and tagging/organizing new assets
- Arrange photo and video shoots at they pertain to Reels and TikTok; assist Creative Services Manager with marketing photo and video shoots, including art direction, talent assistance and scheduling
- Generate written and visual content for print and digital platforms, including contests, campaigns, graphics, ads, blogs and website copy
- Update and/or refresh website and blog content as assigned; generate ideas for new content
- Ensure all public-facing assets (ads, campaigns, social media posts, etc.) are consistent with brand identity and voice
- Assist all departments with assets — photos, ads, one sheets, website updates, reports, presentations, analytics, meeting/group assistance, etc. — as needed, including the Tempe Tourism Office’s forthcoming rebranding exercise.
Additional Duties
- Ability and willingness to initiate collaboration with industry partners and foster relationships with local business partners without hesitation.
- Professionally represent the Tempe Tourism Office at local businesses and events as well as meetings with local and statewide community partners
- Attend media events, trade shows, educational conferences, as well as local association chapter meetings
Required Education and Experience
- Bachelor’s degree from an accredited college or university
- 5+ year of social media management, photography, marketing/visual communications experience
- Excellent verbal and written communication skills
- Ability to deliver creative content (copy, images, and video) on deadline
- Experience with social media management tools, such as Hootsuite, Sprout Social, HubSpot or CrowdRiff
- Working knowledge of Canva, Adobe Creative Suite and WordPress
- Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
- Familiarity with SEO, keyword search and Google Analytics
- Excellent research, organizational, written, verbal, interpersonal and social listening skills.
- Ability to interface with staff and community partners to build consensus, achieve goals and leverage resources
- Ability to prioritize and manage simultaneous projects
- Ability to manage social media budget
Work Environment
- This position operates in a professional office environment that values equity, diversity, and inclusion.
- The staff members routinely use equipment such as computers, phones, photocopiers and filing cabinets.
- Candidate must be flexible with fluid work situations, including working remotely if necessary.
- Out-of-town travel is required
- Use of personal vehicle for normal course of business and hosting clients is required
- Work on weekends and evenings is required on an as-needed basis during familiarization tours, photo and video shoots, local events and some educational conferences and trade shows
Physical Demands
- This is largely a sedentary role. However, some lifting or moving of boxes (up to 20 pounds) and bending or standing on a stool might be required.
Other Duties
- Assist with Visitor Center Operations as needed (i.e., answering phones and opening/closing of office)
- Ability to assist visitors with questions, information, directions
- Develop a strong knowledge of Tempe
- Other duties as assigned
Salary and Benefits
- Range: $63,000.00 – $66,000.00
- Healthcare for employee: Full medical, dental and eye care with small employee contribution
- Hybrid weekly work model = 2 days work from home, 3 days in office
- Reimbursement for work related expenses, including travel expenses and mileage
- Retirement plan available *
- Vacation*
- Parking
- National holidays, personal days, matching volunteer hours and flex time available
*After probationary period
About Tempe Tourism Office
The Tempe Tourism Office is committed to a diverse and inclusive workplace. Our organization is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our mission is to inspire collaboration that strengthens our city’s quality of life and champions Tempe’s distinction as an outstanding travel destination. Our vision is a thriving Tempe, that is Arizona’s premier destination for energetic, inspiring and enterprising travel.
Core Values
- Passion: We are committed and proud of the work we do. We believe in the power of travel, we continuously reflect on our mission and vision, and we encourage an enjoyable and rewarding work environment.
- Collaboration: We are united in our efforts to support, serve and build our community. We empower connectivity through transparent communication and partnership, we are able to adapt and thrive in a dynamic team environment, and we collectively accomplish goals with creativity, innovation and agility.
- Authentic: We encourage individuality and diversity. We embrace uniqueness, we value that everyone has a seat and voice at the table, and we recognize individual strengths and experiences.
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