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- Califórnia
- Californie
- CA
- California
MadKudu is the only predictive lead scoring platform built for B2B SaaS companies. We help go-to-market teams use data and signals to execute better segmentation, prioritization, and personalization of their leads and ultimately resulting in increased revenue.
We are looking for a collaborative and strategic content marketing leader who has experience building data-driven content to SaaS products. In this role, you’ll be one of the first members of the growing marketing and GTM team. You’ll have a sizable impact on the company developing the MadKudu story, and play a key role in establishing MadKudu as a critical tool in the market with a unique perspective.
We recently raised our Series A of $18 million led by Felicis with participation from BGV, Alven, HarbourVest, Techstars and notable GTM and PLG experts like Elena Verna, former CMO at Miro, Darius Contractor, CPO at Vendr, or Sahil Mansuri, CEO of Bravado. It is a super exciting time to join the team!
Responsabilities
- Content strategy: Develop comprehensive full-funnel content strategy for our core ICPs, included a channel strategy aligned to how they learn and buy. This strategy should include proprietary data to drive our unique perspective.
- Content creation: Execute on content creation aligned to the content strategy in multiple channels including long-form, guides, podcast, and video.
- Content distribution: Work with our demand generation lead to establish on effective content distribution strategy including influencer relations, marketing communications, communities etc.
- Content analysis: Report on content performance as it aligns to company goals, working with the GTM team on learnings and improvements.
Requirements (skills)
- Bachelor’s degree or equivalent start up experience required
- 5+ years of experience in content marketing
- Exceptional communicator with the ability to tell a compelling story and to distill complex ideas into simple concepts for various stakeholders
- A natural sense of curiosity, an instinct to utilize Google and research to solve a problem or learn something new
- Experience and comfortability with new technologies (ie generative AI)
- Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
Application process
- Interview with Recruiter
- Interview with Manager
- Work Sample + Virtual Onsite Interview
- Values Call
- Interview with CEO
- References
- Offer
About MadKudu
Founded in 2015, MadKudu is focused on tackling one of the hardest challenges facing businesses today: relevance at scale. Today we help marketing & sales teams at B2B companies make the best decisions at every phase of the customer journey – smart forms that dynamically re-route high-potential leads to a ‘fast lane,’ real-time lead scoring to help prioritize the 20% of leads that generate 80% of revenue, and topical enrichment for outbound teams so they can focus on what they do best: helping companies who need their product get it faster.
Founders Sam Levan (CEO) & Francis Brero (CRO) have over 25 years of combined experience in the predictive analytics space, and are combining machine learning and an innovative methodology to help SaaS companies make the best decisions at every step of the customer funnel.
MadKudu is based in Mountain View, California & Paris, France – two places known for brilliant engineers, delicious wine and a love for the outdoors. We recently raised our Series A of $18 million led by Felicis with participation from BGV, Alven, HarbourVest, Techstars and notable GTM and PLG experts like Elena Verna, former CMO at Miro, Darius Contractor, CPO at Vendr, or Sahil Mansuri, CEO of Bravado.
MadKudu
Position Summary
The Brand Manager will lead product portfolio management and brand-building programs for a specific product category within the Califia Farms portfolio. This business leader will use consumer insights, category/competitive insights, and business analytics to drive product line strategies to deliver annual revenue and gross margin targets. He/she will collaborate closely with cross-functional partners to drive innovation and renovation projects from concept through post-commercialization business analysis.
This role is based out of our headquarters in the Arts District, Downtown Los Angeles, and works in office Tuesday through Thursday.
Responsibilities
- Lead product management, portfolio management, innovation and marketing activation for a specific product line(s) within the Califia portfolio (exact product line may vary depending on business needs)
- Build and implement plans to deliver annual volume, revenue and gross margin targets
- Understand market trends and manage the categories according to the evolving competitive landscape and changing consumer needs
- Leverage business insights and analytics across core product lines to gain alignment on business decisions
- Build business cases and drive subsequent project stage-gate recommendations
- Work inter-dependently with key functional counterparts in R&D, Sales, Finance and Operations to drive strategic projects forward
- Lead cross-functional teams to develop, incubate and launch innovation and line extensions
- Develop project revenue and consumption forecasts
- Create and manage detailed project timelines to ensure delivery of project milestones
- Develop consumer learning plan and execute research to drive insights that impact the business
- Identify structural components and graphics of packaging to best convey product proposition
- Lead development of marketing support plan to build awareness of product lines
- Build annual marketing plans that effectively drive HH penetration, brand awareness and trial
- Collaborate with Sales to build selling materials and selling strategy
- Develop, manage and track annual budget and spending
- Make recommendations on improving resourcing, process, etc.
- Coach, manage and train Coordinators/Assistant/Associate Brand Managers to build capabilities required to progress in their career
Qualifications
- MBA preferred, but not required
- Previous experience working in consumer-packaged goods, food and beverage marketing
- Minimum of 3-4 years in a previous brand management role
- Exhibits a deep understanding of and experience with syndicated consumption and panel data (IRI, Nielsen, Numerator, etc.) in order to effectively measure business performance and drive actions
- Understands the levers of a product P&L including revenue, gross margin, COGS, etc.
- Experience leading consumer research, including concept testing, sensory testing, focus groups, etc.
- Experience leading cross-functional project teams to successfully launch new products
- Experience developing marketing campaigns that build awareness and drive in-market performance
- Ability to lead with confidence, gain consensus and influence others
- Exceptional collaborative partner to peers
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.
Califia Farms
Affiliate & Sponsorship Manager (Non-Profit)
Consumer Attorneys Association of Los Angeles (CAALA) is seeking an enthusiastic, creative, and skilled Affiliate and Sponsorship Manager to join our team. In this position you will be responsible for executing the affiliate membership program and sponsorship strategies for the association. We are seeking a team member who is flexible, adaptable, and comfortable with performing a broad range of activities. The Affiliate and Sponsorship Manager will report to the Executive Director.
The Affiliate and Sponsorship Manager is responsible for generating and managing non-dues, non-registration income for CAALA primarily through the sale of event-based sponsorships. Emphasis is placed on identifying and maintaining key relationships while increasing revenues and awareness of CAALA programs, benefits and services. This position also serves as the primary point of contact for Affiliate Members and is responsible for managing the relationship with these stakeholders to create strategic partnerships that produce long-term renewals and create a sales pipeline for prospective members, sponsors and exhibitors.
Essential Job Responsibilities:
Exhibit and Sponsorship Management
- Develop a comprehensive program for exhibit and sponsor sales to grow program participation and reach revenue goals.
- Develop and manage annual department budget.
- Identify potential Affiliates, Sponsors and Exhibitors and respond to queries.
- Manage execution of exhibition and sponsorship obligations and commitments.
- Manage exhibitor logistics for Annual Convention and other signature programs.
Affiliate Relations
- Foster and maintain strong year-round relationships with current and potential Affiliates, Exhibitors and Sponsors.
- Oversee the Affiliate member renewal process.
- Maintain exhibitor and sponsors contracts, payment history and contact information.
- Develop and communicate exhibitor/sponsorship sales and advertising opportunities to Affiliates and prospects.
- Design effective tools, processes and messages to demonstrate CAALA’s value proposition to potential members and ensure all stakeholder material clearly communicates this message.
Education, Skills & Experience Required
Must be a strong communicator, have excellent written, presentation, oral communication and interpersonal skills. Possess strong leadership skills and be able to motivate and influence others. Commitment to working with shared leadership and in cross-functional teams. Ability to manage multiple projects and changing priorities.
- Minimum 3-5 years relevant experience ideally in a membership association or nonprofit environment.
- Excellent interpersonal skills with the ability to foster relationships with diverse constituencies.
- Nonprofit association experience preferred.
- Bachelor’s Degree in a related field preferred.
- Ability to work Hybrid Schedule: Two days remote, Three days in person in Downtown Los Angeles office.
- Ability to work a flexible schedule to attend association conferences, seminars and meetings.
- Proficient in the use of relevant Microsoft Office Suite software.
- Experience working virtually preferred.
About Us
Consumer Attorneys Association of Los Angeles (CAALA) was founded in 1949 and is a mutual benefit, non-profit corporation of Plaintiffs’ Attorneys that educates, connects, advocates, communicates and provides services to, and on behalf of, its 4,000 members. Our major programs include the largest trial lawyer convention in the U.S. and more than 50 educational and networking events that are highly regarded and well-rated. The Association is financially stable, employs a professional staff of seven and has an active board of directors comprised of the most prominent plaintiff attorneys in Southern California. We offer a competitive salary and excellent benefits including 100% paid medical, dental, vision and life insurance, and 401k plan. Other benefits include generous paid time off and a fun work environment with excellent work/life balance.
Consumer Attorneys Association of Los Angeles
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire – for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
About the team
The Product Solutions & Operations team at TikTok helps build holistic go-to-market plans across TikTok’s eCommerce products. We are responsible for driving full-funnel product education, product adoption, and revenue across TikTok’s eCommerce products. This team is the voice of the market and collects, prioritizes, and shares meaningful insights with the product team to shape the future of TikTok’s eCommerce products.
Responsibilities:
As a Product Marketing Manager, you will:
– Conduct quantitative and qualitative market studies to gather insights into merchants, users, and partners in social eCommerce across global markets.
– Collaborate with cross-functional teams, including Product Management, Design, Data Science, and Engineering, to shape the product strategy and roadmap.
– Prioritize product requirements using ROI analysis, dependency analysis, and other techniques.
– Participate in the product development lifecycle, review various artifacts to ensure quality, and participate in user acceptance testing to ensure product quality and optimal user experience prior to product launch.
– Plan and execute go-to-market activities, including product documentation, target audience activation plans, and operational support tools.
– Monitor key product performance metrics, conduct gap analysis, and drive product improvement plans.
Qualifications
To be successful in this role, you should have:
– 5-7 years of experience in product marketing and strategy in the internet industry. E-commerce or CRM experience is a plus.
– Proven experience in influencing product development and strategy using quantitative and qualitative market insights.
– Excellent communication and teamwork skills, comfortable navigating global organizational structures and aligning objectives with cross-functional teams.
– Strong analytical skills and a bias for action, comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.
– A Bachelor’s degree is required, with a Master’s degree in related fields (Computer Science, MBA) preferred.
– A deep passion for content and shopping.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected].
TikTok
POSITION OVERVIEW
The Marketing Manager is responsible for creating and executing marketing campaigns; managing the Foundation’s social media platforms, including content creation; and managing systems that support the growth of the Monterey Peninsula Foundation and the tournaments we host – AT&T Pebble Beach Pro-Am and the PURE Insurance Championship. The position assists the VP of Marketing and Business Development in designing and executing all marketing and communications efforts, as well as tournament-related activations as needed.
ESSENTIAL FUNCTIONS:
- Devise and execute advertising campaigns that increase ticket sales, sponsorship, and volunteer recruitment efforts including email marketing, digital advertising, television, radio and print campaigns
- Project manage branding, advertising and promotional campaigns from beginning to end to ensure they meet targeted objectives
- Oversee the creation of marketing materials and content to drive brand awareness
- Manage marketing automation and CRM systems by designing and implementing programing and coaching others to use these platforms to their full potential
- Report on campaign ROI and adjust as necessary along with recommendations for future campaigns
- Create A/B testing to measure effectiveness of new ideas
- Maintain updated customer databases
- Actively engage social media followers through Facebook, Instagram, Twitter and other relevant platforms
- Create and maintain monthly calendar of timely and engaging social media and website content
- Analyze and report campaign results monthly and adjust efforts accordingly
- Keep up with current industry news and relevant social media trends and measurement tools
- Build relationships with key partners, social media content teams, and influencers
- Oversee and direct efforts of external PR agency and media center for each tournament
EXPECTED RESULTS:
- Performance and timely completion of job responsibilities in a manner that is consistent with the Foundation’s expectations and standards
- Work efficiently and effectively with a team in common pursuit of a high standard of excellence and success. Be a positive addition to a high performance team
- Ensure, maintain and foster a positive relationship, effective communication and positive results with co-workers, vendors, sponsors, committee members, volunteers, staff and community
- Represent Monterey Peninsula Foundation in the highest level of professionalism in all activities
ADDITIONAL RESPONSIBILITIES:
- Assistance with tournament events, including spectator venues; involves evening and weekend work during tournament season.
QUALIFICATIONS:
- BS/BA in related field and 3-5 years comparable experience preferred
- Strong technical ability including familiarity with graphic design, WordPress, and Mail Chimp or relevant marketing automation CRM
- Ability to write concise and engaging content for social media, website, email marketing campaigns, newsletters, annual reports and client correspondence
- Extensive experience working on a variety of marketing campaigns from inception to completion
- Must have strong attention to detail and ability to deliver results within allotted time frames
- Excellent written & verbal communication skills
- Strong organizational skills, presentation abilities and the capacity to work independently and in teams
- Flexibility, creativity and a strong work ethic
- Ability to work in variable settings responding to many concurrent activities and needs
- Familiarization with the game of golf
COMPENSATION & BENEFITS:
- Salary range $70,000 – $85,000 annually; eligible for performance-based bonus
- Medical, dental, vision insurance with employer paid premiums
- Employer-funded Health Reimbursement Account
- Holiday, vacation, sick and personal time off
- Tournament uniforms provided by employer
- Being part of a high-achieving team that impacts our region through the creation of world-class golf experiences that support over 200 local nonprofits each year
Monterey Peninsula Foundation
ABOUT TRUE BOTANICALS
True Botanicals is a sensual eco-luxury DTC beauty brand on a mission to prove that we do not—and should not—have to choose between safe and natural products or luxurious and effective ones.
True Botanicals’ innovative formulas are raising the bar on clean beauty and sustainability. Our skincare line is made with the highest-quality ingredients, backed by clinical trials, and certified MADE SAFE – formulated without over 6,500+ known toxins. And word has gotten out: True Botanicals has been featured in influential publications from Vogue to The Wall Street Journal. We’ve also won the support of influencers and celebrities, including Olivia Wilde, Laura Dern, and Brooke Shields.
Based in Mill Valley, California, our small but big-hearted team is made of passionate individuals with diverse resumes, including former Fenty Beauty, Google, Condé Nast, and BareMinerals employees, who are motivated to transform the beauty industry. Together, we aim to inspire and empower women to take the best care of themselves, each other, and the planet—one step, one product at a time.
ABOUT THE ROLE
True Botanicals is looking for an all-star Digital Creative Coordinator to join our marketing team and support the brand’s e-commerce and creative efforts. We are looking for a candidate who is willing to come to the Mill Valley office on an a regular basis, passionate about skincare, eager to learn and ready for some hands-on beauty marketing experience.
The Digital Creative Coordinator will work closely with the Senior Marketing Manager and cross functional team members to carry-out processes and ensure the successful execution of marketing campaigns and initiatives. While this is a hybrid role, this position requires coming into our Mill Valley office on a regular basis. The ideal candidate has a love for digital organization, strong project management and communication skills and a desire to collaborate across departments.
What you’ll do:
- Oversee site content including homepage creative, category and product page content, and seasonal pages for new product launches, marketing campaigns, and sales.
- Manage all components of new product set up including: copy, imagery and video assets..
- Assist with marketing reporting, asset briefing, management and organization.
- Partner closely with cross functional team members to ensure all creative and e-commerce needs are being fulfilled in a timely manner.
- Assist with photoshoot production and content development: attend content shoots (for product, model and celebrity), work closely with our creative team to develop. content for digital, social and broadcast platforms.
- Ensure our store merchandising is up-to-date, relevant, and elevated with accurate imagery, pricing, ingredients, videos, and more.
- Help with executing our sampling program for our DTC Store & Subscriptions.
Who you are:
- 1-2+ years of marketing experience (beauty industry is a plus!)
- Exceptional written, verbal and interpersonal communication skills
- Ability to work in a fast-paced environment, manage multiple projects simultaneously and takes direction and feedback well
- A quick-learner and self starter who is able to prioritize tasks effectively
- Highly organized, detail and solution oriented
- Proficient in Microsoft Office, familiar with Shopify
BENEFITS
- 60% on-site, 40% work remotely (Plan to be in our Mill Valley office one day a week)
- Flexible time-off policy (Unlimited PTO Plan)
- Competitive medical, dental, and vision benefits, 401K + participation
- Access to amazing, natural-biocompatible skincare products that work!
At True Botanicals, we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
True Botanicals
Walmart Connect is seeking an experienced Data Stewardship and Governance leader who will focus on the development of systems, processes, programs, and policies that guide the protection and curation of valuable Walmart omnichannel and user data. You will lead the strategic effort around use of data as well as inform the organization’s data and privacy strategy. We are looking for demonstrated performance in a constantly changing, ambiguous environment, and problem-solving leadership with limited oversight.
Responsibilities
- Develop, promote, and manage policies and processes regarding data to and use of data at non-Walmart entities, including assessment strategy, internal communications and training, and on-going program management.
- Develop an in-depth understanding of online tracking vendors and Walmart internal privacy, infosec and compliance policies to determine most appropriate partnerships
- Manage the vetting and onboarding of an online tracking vendor at Walmart Connect
- Design and iterate on privacy-related guidelines and procedures. Strategically evaluate legislative and platform-level privacy implementations and their impact to the business to drive solutioning.
- Contribute to business strategy and policy/legal initiatives to mitigate data leakage and privacy risk
- Work cross-functionally with Walmart compliance, governance, and legal teams to ensure adherence to Walmart’s corporate data governance and privacy policies and standards.
- Define, develop, and document procedures for increasing data availability and quality while promoting responsible data usage and access controls.
- Manage stakeholder expectations and communicate with internal teams and external parties to provide technical and business feedback
- Represent the company’s perspective while serving as the liaison between legal, engineering, privacy compliance, infosec and sales
- Design an end-to-end diagram of purposed solution including entire ecosystem from when data is transferred from Walmart to it being processed and stored by vendor
- Process security and privacy assessments for tracking initiatives
- Document potential business risk and escalate it to leadership for consideration
- Serve as the subject matter expert relating to online tracking initiatives
Preferred Qualifications
- 4+ years experience within a technical program/media partnership support role
- Basic understanding of Advertising or eCommerce space
- Understanding of what “tracking technologies” are and why an advertising/ecommerce business utilizes them
- Proven track record of taking ownership and driving results
- Experience interfacing and communicating with both business and technical stakeholders
- Fluent written and spoken English
Additional Preferred Qualifications
- Start-up environment and technical management experience a big plus
- Experience with ServiceNow, Jira, Salesforce (sales, service, knowledge base or communities)
About Walmart Connect
At Walmart, we’ve led retail for over 60 years by keeping our customers’ needs at the center of everything we do. Our latest innovations leverage our online reach and massive network of physical stores to save 160 million weekly omnichannel customers time and money in ways no other retailer can match.
Walmart Connect is building a robust in-house advertising business that’s key to Walmart’s growth strategy. We partner closely with brands on strategies and solutions that harness Walmart’s unparalleled omnichannel influence. We deliver relevant retail ads and experiences that connect our customers with the brands and products they love. And we use Walmart’s proprietary online and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on our site and in our stores.
Walmart isn’t simply the world’s most successful retailer — we’re the world’s largest company. This is a unique opportunity to be part of a high-visibility team backed by the most talented retail colleagues in the world and over six decades of success. Join us.
#wmc
Walmart Connect
SUMMARY
The Content Creator is responsible for conceptualizing and executing video content on all Mumu social channels with a specific focus on the Instagram, TikTok and Pinterest channel. If you are social media obsessed and spend your free time making TikToks, pinning inspo to Pinterest boards ,and discovering exciting and new trends, this role is for you! This role is based in downtown Los Angeles, and at this time the work schedule is partially work from home and some in-office time is required weekly. This schedule also includes weekends and evenings. Candidates must be within reasonable commuting distance of the Mumu HQ office in Los Angeles, CA. Please note that this is a temporary role.
CORE DUTIES
Video Content Creation
- Create elevated video content for TikTok, Instagram, & Mumu Weddings Social.
- The ideal candidate must be experienced with taking video on video cameras as well as iphone
- Create and produce daily relevant and trending content
- Plan, execute and optimize Show Me Your Mumu’s TikTok. This includes filming, editing and caption writing.
- Plan, execute and optimize SMYM’s IG reel content. This includes filming, editing, and caption writing.
- Develop and maintain a regular daily/weekly TikTok content calendar
- Organize and lead try ons, IG takeovers, from a scheduling, filming and editing perspective.
- Can easily create an aesthetic photo
- Responsible for creating flat lays, filler pictures for IG feed & rack photos.
- Keep team updated with knowledge of social media algorithms and trends, especially video & reel focused
- Assist in the creation & execution of video ads for Instagram and TikTok
Social Media Strategy and Admin
- Running Instagram with the Social Media Manager and is expected to be the backup for the Social Media Manager for the main collection
- Posting on weekdays or weekends, answering dms, commenting on all tagged photos and gathering UGC
- Storyboard video concepts for mainline & bridal shoots, participate in weekly meetings and prepare ideas to present
- Generate Weekly reports on social engagement on Instagram, Pinterest & TikTok
- Work with graphic designers to gather assets they create to post on social
- Find and connect with new creators & influencers on Tik Tok and other emerging media platforms
- Manage Pinterest
- Pin photos from main Instagram
- Re-pin and maintain Pinterest board and engaged followers
- Consistently think about new approaches on Pinterest while maintaining the brand and elevating the pieces
- Marketing / PR
- Attend events for PR team whether hosted by Mumu or guests
- Gather content
- Network with guests
- Assist at events (pre/during/post)
- Other duties as assigned
QUALIFICATIONS
- Experience in video creation & editing for social media
- Highly organized, resourceful, and dependable with excellent interpersonal skills
- Professionally appropriate speaking & writing for social postings and email communication.
- Experience with Adobe Creative Suite
- Expert-level with Instagram, Pinterest, Twitter, TikTok publishing & Facebook.
- Intermediate to expert-level Proficiency in Google Suite, MS Office, Slack and has the ability to learn and implement new tools/systems
- Ability to multitask and work well to meet deadlines in a timely manner
- Candidate must be able to prioritize with a sense of urgency and be a team player
EDUCATION and/or EXPERIENCE
- Minimum 6 months of social media & content creation experience, in Fashion, Lifestyle and Beauty, preferred
- Experience in video creation & editing for social media
- Able to work and think independently as well as part of a team.
- Excellent follow-through and attention to detail
Show Me Your Mumu is an Equal Opportunity Employer. We consider for employment all qualified candidates without regard to race, color, age, religion, national origin, sex, gender, marital status, sexual orientation, protected veteran status, disability, or any other characteristic protected by law.
Show Me Your Mumu
As a Product Manager, you are a strategic thinker, a product evangelist, and a natural connector of people and information. You have the ability to tactically build new features to existing products and strategically form the vision for future product introductions. You are a natural collaborator and an excellent communicator and will work cross-functionally with engineering, design, and business stakeholders to apply product development best practices to deliver world-class products to our customers. The ideal candidate is passionate about supply chain and has the agility and natural curiosity to manage multiple projects and stakeholders to drive impactful results in a fast-evolving company.
Our network and our people are the core assets of our business and the Product Manager will have a direct impact on driving the growth of our company.
Responsibilities
- Lead strategic discussions and ideation sessions with business leaders to form productive and trusting relationships.
- Cultivate product positioning and benefit statements, partnering with the marketing team to create collateral that generates excitement and makes it easy for them to adopt and understand the benefits.
- Define a thoughtful, detailed, and executable rollout strategy for new features, releases, and products.
- Write business cases, perform ROIs, and prioritize and write user stories; partner with the product development team to break things down and plan them into releases.
- Focus on building value for our business, not just features; develop innovative and unique product offerings by leveraging the knowledge of the key market challenges that already exist in competitor products.
- Facilitate cross-functional communication and decision-making, while also developing key stakeholder relationships in various locations.
- Engage with business stakeholders to learn about the supply chain industry and acquire a deep understanding of their processes
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes
- Assesses market competition by comparing the company’s product to competitors’ products
Requirements
- Supply Chain work experience is required in this role.
- Bachelor’s/Master’s Degree in Engineering or MBA (with Supply Chain Management Major).
- 6+ years of experience in a mid-to senior-level Product Manager role, presenting to and leading meetings with executives and being their main resource for technology innovation
- Must have strong experience coming up with new product features/enhancements in a Product Development Company.
- Be able to capture the requirements of the customer and translate them down into multiple features to be included in the product roadmap.
- Deep understanding of the Database Model of key business objects used in the Supply Chain Domain.
- Have a good working knowledge of Agile processes or methodologies.
- Excellent written and oral communication skills.
- Proven experience driving innovation, influencing stakeholders, and driving a product roadmap
- 3+ years relevant Supply Chain industry experience a plus
- Energetic personality with a passion to go the extra mile to get the job done and to delight the customer with innovative product solutions
- Naturally inquisitive and a proven desire to understand and exploit the latest technology innovations
- Expertise in written and interpersonal communications, relationship building, consensus building, and collaboration in a cross-functional team comprised of diverse personalities, skill sets, and levels of experience
- Self-starter with the ability to assess and respond to competing priorities
- Analytic mind & strong problem-solving capabilities evidenced by a proven ability to quantitatively and qualitatively analyze product concepts, strategic opportunities, and competitive threats
- Flexible and adaptable to changing priorities and deadlines
- Excellent organizational skills and a focus and attention to detail
- Presentation skills to communicate complex subjects to C-level executives, including public speaking
- Pleasanton, CA office (M-Thursday). Home office – Fridays
** Salary Range: $110,000 – $150,000 per year **
Blume Global
Confidentiality: TIYA uses applicants’ data only for recruitment purposes.
About TIYA:
TIYA, a fully-owned subsidiary of Lizhi Inc. (NASDAQ: LIZI), was founded in Singapore with the vision of bringing people together through sound. Now the company has expanded operations to include offices in Singapore, Guangzhou, and Los Angeles, creating a global reach for its mission.
Role Summary:
- This role requires a heavy mix of both strategy and execution
- The role requires a skilled growth marketer and self starter who can work across multiple channels, analyze data, set up experiments to determine the most efficient growth strategies and think strategically to develop new approaches in a rapidly changing environment to set up TIYA for short & long term customer growth
- This role will concept, plan, and lead omni-channel strategies for user acquisition and reactivation, prioritizing sustainable growth that respects the state of the product and community
- This role reports to the VP, Marketing
Responsibilities:
- Develop comprehensive, integrated marketing strategy. Initiate, plan, and execution growth marketing campaigns with timelines to drive new user acquisition and retention by working with in-house teams and agency partners to bring them to market
- Develop and test new campaigns to better target users and improve overall ROI
- Drive new user acquisition through testing new marketing channels
- Assess and manage cross functional projects against objectives and goals
- Hands-on execute and/or work with the agency partners/contractors in, for example, the following areas:
- Achieve revenue and brand awareness targets systematically – driving business results at the top-line and the bottom-line
- Collaborate with the Creative Marketing Manager on ad creative development and ensure production schedules remain on track
- Work with the Paid Ads team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insights
- Work with Product Marketing managers and Product managers to formulate and execute product GTM strategy
- Define, track and measure success for all growth marketing campaigns.
- Identify trends and insights, plan and execute experiments and conversion tests
- Write compelling briefs for campaigns and programs
Our Ideal Candidate:
- 5+ years of heads-on growth marketing experience, ideally 2+ years at a start-up
- Demonstrated experience in identifying, working with, and maximizing current and new user acquisition platforms, especially in a mobile-constrained environment
- Extensive experience in all aspects of marketing, from Performance Marketing, Paid Advertising, Social, SEM, SEO, CRM/Customer Retention, Email, Affiliate, Influencer, PR, Creative Content, etc.
- Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
- Able to drive overall marketing strategies from forecasting, budgeting, prioritization, campaign execution and optimization
- Have a can-do attitude to roll-up the sleeves and get marketing things done by any creative means necessary initially
- Work collaboratively with cross-functional teams – enjoy a no task too small approach to being collaborative, hardworking, positive, detail-oriented, and highly entrepreneurial
- Deep understanding of branding and genuine storytelling strategies
- Collaborative skills and team-first attitude, with strong, effective communication skills
- Passionate about building an amazing start-up & team together
Why work with us:
- We have an energetic team who are passionate about building a global audio-based online networking platform to connect the world
- We are one of the leading pioneers in the online-audio industry
- TIYA is all about the PEOPLE; we fully and truly support people with a creative mindset to collaborate and grow together
Our Perks:
- Competitive compensation and benefits programs
- Training & Development programs
- Career Advancement
- Excellent work environment and flexible hours
- International market exposure
- AWESOME Team members!
TIYA