Sr. Ecommerce Manager

Bombshell Sportswear represents a premium athletic brand that draws inspiration from the remarkable women of the fitness community. We firmly believe that both your mental and physical well-being can be enhanced by looking and feeling amazing, whether you’re inside or outside the gym. Our collection showcases not only innovative designs but also high-performance fabrics that are luxuriously soft, ensuring a perfect fit and empowering you to feel unstoppable. Our headquarters are situated in Playa Vista, California, with additional offices in Downtown LA.

We are currently seeking an experienced Ecommerce Manager to join the dynamic Bombshell Team. This is an exciting opportunity for an individual who possesses a genuine passion for e-commerce, fashion, and collaborating with a rapidly expanding D2C brand. The ideal candidate should embody unwavering drive, exhibit enthusiasm for forging a career in e-commerce, and a digital enthusiast.

This role reports directly to the COO, this role will play a pivotal part in propelling the growth of our Ecommerce team. This position will be responsible for overseeing content management and visual presentation on our website, as well as executing digital marketing campaigns and generating comprehensive reports. With evolving business priorities, the Ecommerce Manager must be agile in responding promptly to support operational requirements, thereby ensuring an optimal site experience for customers and flawlessly executed digital marketing initiatives, all within the given timeframe.

RESPONSIBILITIES

• Website Management – identify trends, opportunities, and areas for improvement, making data-driven recommendations to drive growth and improve overall site performance.
• Work with the Development Team to continually test/optimize website UI for functionality and ease of use.
• Oversee the management of technical issues to manage performance and troubleshoot account and catalog issues with a sense of urgency.
• App Management
• Product Merchandising
• Understanding product deliveries and merchandising strategy in order to drive AOV and conversion.
• Create product assortments and categories on the site to support digital marketing efforts, seasonality and brand initiatives
• Execute site content updates to support product deliveries and marketing calendar initiatives ensuring all updates are made in a timely manner
• Continuously optimize the user experience and conduct thoughtful tests aimed at increase the overall conversation rate. A/B test
• Manage the SEO agency and own the process for optimizing technical site needs (manage devs) and site content
• Manage for seasonal refreshes, sale and marketing initiatives; Includes gathering and uploading product information, reviewing and editing product copy, maintaining the overall taxonomy and category structure.
• Email – coordinate with email marketing agency / team on calendar, content needs, imagery, and launch plan.
• Loyalty program – work with Loyalty vendor to ensure program is optimized based on best practice and to garner the necessary results for Bombshell.
• On site recommendations – manage the onsite recommendation engine; continuously AB test to learn which algos or recommendations work best at different points in the customer journey.
• Overall Customer Experience – be the customer advocate within bombshell sportswear. Ensure that each customer has the most positive experience across all touchpoints with bombshell.
• Assist digital team with weekly and monthly reporting on the Ecommerce channel as well as paid marketing initiatives
• Digital marketing – content calendar, launches, etc
• Assist in management of paid marketing channels, ensuring that all ad content, links, and assets are delivered to vendor with all accurate details, in a timely manner
• Support digital team in development of strategic global digital marketing brand strategy, including seasonal strategies, promotional events, site enhancements and product launches

REQUIREMENTS

• 3+ years of experience managing an e-commerce site using Shopify Plus and marketing applications such as Attentive, Klaviyo, Tapcart and Amazon
• Ability to work under tight deadlines in a fast-paced company.
• A self-motivated, analytical, quick learner who is organized, detail-oriented, and can handle multitasking
• Ability to effectively meet deadlines and manage projects independently within a fast-paced ever-changing environment
• Experience with Shopify
• Effective communication and project management skills
• Positive and proactive attitude
• Ability to take responsibility, to remain accountable for your actions
• Bachelor’s degree

BENEFITS

• $80K/yr to $120K/yr dependent on not limited to, relevant experience, time in role and prior performance.
• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)

Bombshell Sportswear